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  #2  
Old April 11th, 2013, 12:21 PM
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Join Date: Dec 2011
Default Re: Rajasthan University BBA 2 Year Syllabus

As per your request here I am attaching a pdf file having the Rajasthan University BBA 2 Year Syllabus, this is the content of the attachment:

Uttiversity of Rajasthan
CODE 404 PAPER IV CONSUMER BEHAVIOUR AND
MARKETING RESEARCH
CODE 405 PAPER V INTERNATIONAL BUSINESS
CODE 406 PAPER VI PROJECT REPORT & VIVA VOCE.
SEMESTER TI1
Code 301 : Marketing Management .
Introduction : Concept of. Marketing, Traditional and Modem
Concept of Marketing, Distinction between Market and
Marketing, Distinction between Marketing and Selling, Scope
and Importance of Marketing.
Market Segmentation : Concept, Basis for Market
Segmentation, Benefits of Market Segmentation, Requirements
of Market Segmentation, Target Marketing, Product Positioning.
Product amd Price Decision : Concept of Product Mix
Decisions, Product line Decision, Individual Product Decision,
Branding, Product Life Cycle - Stages and Strategies, Pricing
Criterias, Pricing Methods.
Promotion and Physical Distribution Decision : Meaning,
Steps in Promotion Mix, Elements of Promotion Mix -
Advertising, Publicity, Sales Promotion. Personal Selling, Direct
Marketing and Public Relation. Types of Channels. Selection
of Distribution Channels.
Marketing Research and Control : Meaning. Objects, Need
and Importance. Techniques, Process. Scope and Limitation of
Marketing Research, Need and Tools of Control (Elementary
Knom ledge only).


For complete syllabus please download the attachment given below:

This is the address of the campus:

Address
Rajasthan University
Jln Marg, Jaipur, Rajasthan 302005
0141 271 1070

Map
Attached Files Available for Download
File Type: pdf Rajasthan University BBA 2 Year Syllabus.pdf (350.2 KB, 128 views)
File Type: pdf Rajasthan University BBA 3 Year Syllabus.pdf (348.6 KB, 72 views)
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  #3  
Old February 20th, 2014, 11:09 AM
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Join Date: Jun 2013
Default Re: Rajasthan University BBA 2 Year Syllabus

University of Rajasthan was established in the year 1948, as the University of Rajputana and was given its current name in the year 1956.

BBA Syllabus

CODE 101 PAPER I FUNDAMENTALS OF BUSINESS
ORGANIZATION
CODE 102 PAPER I1 BUSINESS COMMUNICATION SKILLS
CODE 103 PAPER 111 LEGAL ASPECTS OF BUSINESS
CODE 104 PAPER IV FUNDAMENTALS OF ACCOUNTING
CODE 105 PAPER V MANAGERIAL ECONOMICS '
CODE 106 PAPER VI FUNDAMENTALS OF COMPUTER









Complete syllabus is in the attachment, please click on it………

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