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Old July 14th, 2012, 10:31 AM
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Default University of Rajasthan syllabus BBA

I want to do BBA from Rajasthan University. I need the BBA syllabus of 1st year of RJU. Provide me the link from where and how can I download the BBA syllabus.
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Old July 14th, 2012, 04:07 PM
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Default Re: University of Rajasthan syllabus BBA

Here I am providing part of BBA syllabus of the University of Rajasthan and attaching a file which contains complete its syllabus So click on the attached file to download the syllabus:

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File Type: pdf RU BBA syllabus.pdf (1.12 MB, 522 views)
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Last edited by Aakashd; August 2nd, 2018 at 04:57 PM.
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Old February 18th, 2014, 01:38 PM
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Default Re: University of Rajasthan syllabus BBA

Here I am looking for the BBA part II Syllabus of Rajasthan University, can you please tell me from where I can get it???
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Old February 18th, 2014, 01:54 PM
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Default Re: University of Rajasthan syllabus BBA

University of Rajasthan is a public and state university and was set up on 8 January 1947 as the University of Rajputana

Syllabus for BBA Part II

Semester III
Code 301 marketing management'
Code 302 risk & inwrance management
Code 303 persoy ality development and human skills
Code 304 tourism marketing
Code 305 1ndus'tria;l management

Semester IV
Code 401 Humas resource development
Code 402 practical aspects of risk & insurance management
Code 403 advertising and sales pr0motion

Detailed Syllabus of BBA Part II

Code 301 : Marketing Management .
Introduction : Concept of. Marketing, Traditional and Modem Concept of Marketing, Distinction between Market and Marketing, Distinction between Marketing and Selling, Scope and Importance of Marketing.
Market Segmentation : Concept, Basis for Market Segmentation, Benefits of Market Segmentation, Requirements of Market Segmentation, Target Marketing, Product Positioning.

Product and Price Decision : Concept of Product Mix Decisions, Product line Decision, Individual Product Decision, Branding, Product Life Cycle - Stages and Strategies, Pricing Criterias, Pricing Methods.

Promotion and Physical Distribution Decision : Meaning, Steps in Promotion Mix, Elements of Promotion Mix - Advertising, Publicity, Sales Promotion. Personal Selling, Direct Marketing and Public Relation. Types of Channels. Selection
of Distribution Channels.

Marketing Research and Control : Meaning. Objects, Need and Importance. Techniques, Process. Scope and Limitation ofMarketing Research, Need and Tools of Control (Elementary Knowledge only).

Recommended Books
1 1. Kotler, Philip - Marketing Manage~nent (Prentice Hall of India. New
2. Saxena, Rajan - Marketing Management (TMH Ilelhi).
3. Sherlekar: S. - Marketing Management (HPH Mumbai).
4. Kothari, Mehta. Sharma - Marketing Management (RBD. Jaipur)

Code 302 : Risk & Insurance Management
Unit 1 Insurance : Origin and Development Meaning. Characte-ristics.
Functions. Social and Economic Significance of Insurance. Risks
aild I lazards. Management of Risks.

Rajasthan University
Jln Marg, Jaipur, Rajasthan 302005 ‎
0141 271 1070


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Last edited by Aakashd; August 2nd, 2018 at 04:56 PM.
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Old July 24th, 2014, 02:42 PM
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I want to know if the same syllabus goes for bba 1st year in 2014.. Please reply soon.. Need to know as soon as possible
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