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I want the sample question paper of BBA of Manonmaniam Sundaranar University so can you provide me?
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I am providing you the sample question paper of BBA of Manonmaniam Sundaranar University Manonmaniam Sundaranar University BBA question paper Marketing Management Time: Three Hour Maximum Marks:100 Attemp 5 ques. in all. Ques. Nos. one and 2are compulsory. 1. Ans every of the subsequent ques. in 50 words. Every Ques. carries two marks Q.1 What do you mean by 'marketing concept' ? [ two ] Q.2 describe product mix. [ two ] Q.3 describe product policy. [ two ] Q.4 What do you meanby product planning ? [ two ] Q.5 What do you mean by advertising ? [ two ] Q.6 describe sales promotion . [ two ] Q.7 describe distribution channels . [ two ] Q.8 What do you mean by 'retailer' ? [ two ] Q.9 What is physical distribution. [ two ] Q.10 What is selling ? [ two ] 2. ans the subsequent ques. in 100 words. every ques. carries four marks. Q.1 What is the distribution ranging from marketing and selling ? [ four ] Q.2 Write a short note on 'marketing strategy'. [ four ] Q.3 Write criteria for market segementation. [ four ] Q.4 Write factors affecting product life cycle in short. [ four ] Q.5 Write a short note on salesmanship. [ four ] Ans Any 3 Ques.. Every Ques. carries 20 marks. Q.3 Define 'Marketing Management'. explain the functions ( 5+15 ) of marketing mangement. Q.4 How is pricing policy formulated ? discuss the different methode of pricing a new product. ( 5+15 ) Q.5 What do you mean by 'Buyer Behaviour' ? discuss its different theories. ( 5+15 ) Q.6 Discuss the challenges of rural marketing in India. ( 20 ) Q.7 What do you understand by 'personal selling' ? discuss the selling process in detail. Contact- Manonmaniam Sundaranar University Abishekapatti, Tirunelveli, Tamil Nadu 627012
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