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Old December 13th, 2017, 12:07 PM
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Default Re: Manonmaniam Sundaranar University MBA 2nd Year Syllabus

As you are looking for syllabus of 2nd Year of MBA Distance Education Course of Manonmaniam Sundaranar University, so here I am providing complete syllabus:

Manonmaniam Sundaranar University MBA 2nd Year Syllabus

2.1 Human Resource Management
2.2 Marketing Management
2.3 Financial Management
2.4 Operations Management
2.5 Decision Support Systems
2.6 International Business Management
2.7 Strategic Management
2.8 Project work (no viva vice) / Entrepreneurship

ELECTIVES:
Marketing:

2.1 Functional Management – I
2.2 Functional Management – II
2.3 Strategic Management
2.4 Project work / Entrepreneurship
2.5 Marketing Research
2.6 Advertising and sales promotion
2.7 International Marketing
2.8 Services Marketing

Production:
2.1 Functional Management – I
2.2 Functional Management – II
2.3 Strategic Management
2.4 Project work / Entrepreneurship
2.5 Materials Management
2.6 Supply Chain Management
2.7 Project Management
2.8 Operations Research

Finance:
2.1 Functional Management – I
2.2 Functional Management – II
2.3 Strategic Management
2.4 Project work / Entrepreneurship
2.5 Security Analysis and Portfolio Management
2.6 Financial Services
2.7 Working Capital Management
2.8 Corporate Taxation

Human Resource:
2.1 Functional Management – I
2.2 Functional Management – II
2.3 Strategic Management
2.4 Project work / Entrepreneurship
2.5 Management of Training and Development
2.6 Organisational Development
2.7 Industrial and Labour Relations
2.8 Personality Development

System:
2.1 Functional Management – I
2.2 Functional Management – II
2.3 Strategic Management
2.4 Project work / Entrepreneurship
2.5 System Analysis and Design
2.6 Business Process re – engineering
2.7 Management Decision Support System
2.8 E – Commerce

Unit I Research – Meaning, Scope and Significance – Type of Research – Research process – Characteristics of good research – Scientific method – Problems in research – identifying research problem – Objectivity in research.

Unit II

Hypothesis – Meaning – Sources – Types – Case study – Features of good design measurement – Meaning, need, errors in measurement, tests of sound measurement, techniques of measurement. Scaling techniques – meaning, types of scales, scale construction techniques – Sampling design – meaning. Concepts, steps in Sampling – Criteria for good sample design – Types of sample designs, probability and non-probability sample.

Unit III Data Collection – Types of data – Sources – Tools for data collection, methods of data collection, constructing questionnaire – Pilot study – Case study – Data processing coding – Editing and tabulation of data – Data analysis.

Unit IV Test of significance – Assumptions about parametric and nonparametric tests. Parametric tests – chi – square, t – Test, F Test, Z Test. Introduction to ANOVA, One way, Two way and three way classification.


Unit V Interpretation – meaning, Techniques of interpretation, Report writing – significance and steps – layout of report – types of reports – oral presentation – executive summary – mechanics of writing research report – Precautions for writing report – norms for using tables, chart and diagrams – Appendix – norms of using Index and Bibliography.

References : 1. Rao K.V. Research Method for Management and Commerce – Sterling. 2. Kothari C.R. – Research Methodology. 3. Wilkinson Bhadarkar – Methodology and Techniques of Social Research. 4. Anderson et.al. – Assignment and Thesis writing.
Attached Files Available for Download
File Type: pdf Manonmaniam Sundaranar University MBA 2nd Year Syllabus.pdf (548.0 KB, 17 views)
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