PNB Marketing Awareness Exam Question Paper

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Test - IV Marketing and Computer Awareness
151. Marketing in Banks is required for _.
1) Getting new customers
2) Retaining existing customers
3) Lending
4) Accepting of deposits
5) All of these
Ans: (5)
152. Service Marketing is the same as _.
1) Relationship Marketing
2) Transaction Marketing
3) Internal Marketing
4) All of these
5) None of these
Ans: (1)
153. Market size means _.
1) Size of marketing staff
2) Size ofthe Organisation
3) Scope for profits
4) Scope for marketing
5) All ofthese
Ans: (4)
154. Market share means _ .
1) Market price of shares
2) Sensex
3) Share market
4) share of business among peers
5) Market volatility
Ans: (4)
155. Internal Marketing means _.
1) Selling to onself
2) Selling to the employees
3) Selling of samples
4) Selling to foreign markets
5) None of these
Ans: (2)
156. A 'Call' means _ .
1) A Profession
2) Teletalk
3) Calling on a Prospect
4) A Call Centre
5) AII of these
Ans: (3)
157. A 'Call Centre' is _.
1) A place where Salesmen meet every day
2) A Training Centre
3) A Bank Office set up where customer queries are answered
4) Customers' meeting place
5) All of these
Ans: (3)
158. A presentation means _.
1) Display of products
2) Explaining the utility of products
3) A gift
4) Display of Communication skills
5) All ofthese
Ans: (2)
159. A DSA means _.
1) Directly Selling Authority
2) Directly Selling Agent
3) Direct Selling Authority
4) Direct Selling Agent
5) Distributors and Selling Agencies
Ans: (4)
160. 'Benchmark' means _.
1) Products lined up on a bench
2) Salesmen sitting on a bench
3) Set standards
4) Mark on a bench
5) None of these
Ans: (3)
161. Value-added services means _.
1) Giving full value for money
2) Better value for higher price
3) Costlier service
4) Additional service
5) All the above
Ans: (4)
162. CRM means _.
1) Customer Relationship Management
2) Customer Retention Manager
3) Customers' Relatives Meet
4) Channel Route Market
5) Channel Representative Manager
Ans: (1)
163. A 'Target Group' in Marketing means _ .
1) To whom the sales should be directed
2) A Group of Sellers
3) AGroup of Buyers
4) A Group of Products
5) All the above
Ans: (1)
164. The Target Group for Credit Cards is _ .
1) AII Card holders
2) AIl existing borrowers
3) Individuals with taxable income
4) All of these
5) None of these
Ans: (4)
165. Bank assurance means _ .
1) Assurance given by banks to Loanees
2) Assurance to bank with one bank
3) Assurance to repay loans
4) Assurance to give good service
5) Selling insurance products through banks
Ans: (5)
166. Cross-selling means _ .
1) Selling with a cross face
2) Selling to Red Cross members
3) Selling to Blue Cross members
4) Selling across countries
5) Selling other products to existing customers
Ans: (5)
167. ATM means _ .
1) Any Time Marketing
2) Any Time Money
3) Any Time Machine
4) Automatic Teller Machine
5) Automatic Teller Money
Ans: (4)
168. Digital Marketing is _ .
1) a way of Direct Marketing
2) a way ofIndirect Marketing
3) a strategy of the DSAs
4) All of these
5) None of these
Ans: (1)
169. Market segmentation helps in _ .
1) Indentifying the target group
2) Focussed marketing
3) Improved lead generation
4) Only(l) and (2)
5) AlI (1), (2) and (3)
Ans: (5)
170. Only one of the following is true, Find the same.
1) Marketing is not required in monopolistic situation
2) Marketing is not required in Public enterprises
3) Marketing depends on competitors performance
4) Marketing has no role to play in production levels
5) Motivated employees do not require sales incentives
Ans: (3)
171. Price is an important factor for effective marketing. What are the other Ps ?
1) Product, Promotion and Place
2) Place, Persuasion and Promotion
3) Pride, Person and Place
4) Product, Paper and Person
5) None of these
Ans: (1)
172. Advertisements are required for
1) Boosting the production levels
2) Motivating the employees
3) Boosting the sales
4) All of these
5) None of these
Ans: (3)
173. Sales forecasting involves study of _ .
1) Proper selling price
2) Sales planning
3) Distribution outlets
4) Consumer needs and demands
5) All of these
Ans: (5)
174. Market Research is needed for _ .
1) Choosing the right sales persons
2) Choosing the right products
3) Making proper marketing decisions'
4) Deciding the sales incentives,
5) None of these
Ans: (3)
175. Marketing is termed as successful, when _ .
1) There is a rise in the number of salesmen
2) There is no need for postsales service
3) There is no need to give discounts
4) There is rise in sales through more clients
5) Marketing is an ongoing process and hence, can never be successful
Ans: (4)
176. What happens when you press Ctrl + V key ?
1) A Capital V letter is typed into your document at the cursor point
2) The selected item is pasted from the Clipboard
3) The selected item is pasted to the Clipboard
4) The selected drawing objects are distributed vertically on the page
5) None of these
Ans: (2)
177. What do you press to enter the current date in a cell ?
1) CTRL + ; (semicolon)
2) CTRL + SHIFT +: (colon)
3) CTRL+F 10
4) CTRL+F l l
5) None of these
Ans: (1)
178. Which of the following describes a relational database ?
1) It provides a relationship between integers
2) It consists of separate tables of related data
3) It retrieves data related to its queries
4) It provides a relationship between floats
5) None of these
Ans: (2)
179. How do you print your slides in a handout that includes lines for notes ?
1) In the Print dialog box, select Handouts and set the number of slides per page to 3
2) In the Print dialog box, select Handouts and a number of slides per page, then select the Include comment pages
option
3) In the Print dialog box, select Notes Pages instead of Handouts
4) It cannot be done
5) None of these
Ans: (2)
180. Suppose you have columns of data that span more than one printed page. How can you automatically print the
column headings on each page ?
1) Click Page Setup on the File menu, click the Sheet tab, and enter the row that contains these column headings
under Print titles
2) Click Page Setup on the File menu, click the Page tab, click the Options button, then enter your choices
3) Click Page Setup on the File menu, click the Sheet tab, and make a selection under the Print heading
4) Click Page Preview on the File menu, click the Sheet tab, and enter the row that contains these column headings
under Print titles
5) None of these
Ans: (1)
181. The Assistant is _ .
1) an application that allows you to take notes and save them in a file
2) an animated character that provides help and suggestions
3) a button on the standard Toolbar that executes the Print command
4) a collection of frequently misspelled words in a dictionary file
5) None of these
Ans: (2)
182. Which of the following places the common data elements in order from smallest to largest ?
1) Character, file, record, field, database
2) Character, record, field, file, database
3) Character, field, record, file, database
4) Bit, byte, character, record, field, file, database
5) None of these
Ans: (3)
183. Select the odd one out _.
1) Interpreter
2) Operating System
3) Compiler
4) Assembler
5) None of these
Ans: (2)
184. Which of these is a quick way to copy formatting from a selected Cell to two other cells on the same worksheet
?
1) Use CTRL to select all three cells, then click the Paste Button image button on the Standard toolbar
2) Copy the selected cell, then select the other two cells, click Style on the Format menu, then click Modify
3) Click Format Painter Button image on the Formatting toolbar twice, then click in each cell you want to copy the
formatting to
4) Use Alt to select all three cells, then click the Paste Button image button on the Standard toolbar
5) None of these
Ans: (3)
185. How do you prevent emailed word documents from always opening in the Reading Layout ?
1) From the Tools Menu > Options > General Tab > uncheck the' Allow starting in Reading Layout'
2) From the View Menu > Reading Layout > General Tab > uncheck the 'Allow starting in Reading Layout'
3) From the Format Menu > Autoformat > Edit Tab > uncheck the 'Use with emailed attachments'.
4) All the above
5) None of these
Ans: (1)
186. By default, your documents print in _ mode.
1) Landscape
2) Portrait
3) Page Setup
4) Print View
5) None of these
Ans: (2)
187. Which of the following refers to a small, single-site network ?
1) LAN
2) DSL
3) RAM
4) USB
5) None of these
Ans: (1)
188. In Word you can force a page break _ .
1) by positioning your cursor at the appropriate place and pressing the F l key
2) by positioning your cursor at the appropriate place and pressing Ctrl + Enter
3) by using the Insert/Section Break
4) by changing the font size your document
5) None of these
Ans: (2)
189. What displays the content of the active cell ?
1) Name box
2) Row Headings
3) Formulabar
4) Taskpane
5) None of these
Ans: (3)
190. To find and load a file that has been saved _.
1) select the Close command
2) select the New command
3) select the Save command
4) select the Open command
5) None of these
Ans: (4)
191. The Word function that corrects text as you type is referred to as
1) Auto Summarize
2) Auto Insert
3) Auto Correct
4) Track Changes
5) None of these
Ans: (3)
192. To move to the bottom of a document, press _ .
1) Insert key
2) Home key
3) Ctrl key + End key
4) End key
5) None of these
Ans: (3)
193. What is the best way to have a data and the slide number appear on every slide ?
1) choose Tools, Header and Footer, click Slide tab, select the desired options, click Apply to All
2) choose Insert, Header and Footer, click Slide tab, select the desired options, click Apply to All
3) chouse View, Header and Footer, click Slide tab, select the desired options, click Apply to All
4) choose File, Header and Footer, click Slide tab, select the desired options, click Apply to All
5) None of these
Ans: (2)
194. Which function calculates the largest value in a set of numbers ?
1) Average
2) Count
3) Minimum
4) Maximum
5) None of these
Ans: (4)
195. The blinking symbol on the computer screen is called the _.
1) mouse
2) logo
3) hand
4) cursor
5) None of these
Ans: (4)
196. The background of any Word document _
1) is always white colour
2) is the colour you preset under the Options menu
3) is always the same for the entire document
4) can have any colour you choose
5) None of these
Ans: (2)
197. Which of the following statements is true ?
1) Minicomputer works faster than Microcomputer
2) Microcomputer works faster than Minicomputer
3) Speed of both the computers is the same
4) The speeds of both these computers. cannot be compared with the speed of advanced computer
5) None of these
Ans: (1)
198. Which of the following commands is given to reboot the computer ?
1) Ctrl + Alt + Del
2) Ctrl + Shift + ?
3) Ctrl + Shift + Del
4) Ctrl +Alt + shift
5) Ctrl + Alt + Tab
Ans: (1)
199. When we opens an Internet site we see www. What is the full form of www ?
1) world wide wokeup
2) world wide web
3) word widing works
4) words wide spiderman web
5) wet works spider's web
Ans: (2)
200. What do you use to create a chart ?
1) Pie Wizard
2) Excel Wizard
3) Data Wizard
4) Chart Wizard
5) None of these
Ans: (4)

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Answered By StudyChaCha Member