Fee of Mass Communication Lucknow University

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Master’s in Journalism & Mass-Communication (MJMC)
Fee: 20000.00 (Rs Per Semester)
Semester: 4

Syllabus of Master’s in Journalism & Mass-Communication (MJMC)

Semester –I

Paper-I Basic Principles of Communication & Mass-Communication

Unit-I
Nature and Process of Human Communication
Communication: Definition, Elements, Process, Functions
Need and Significance of communication
Kinds of Communication

Unit-II
Models of Communication: Relevance & limitations
Lasswell, SMCR, Shannon and Weaver
Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication

Unit-III
Theories Of Communication: Sociological and Normative Theories,
Bullet, Psychological or Individual Difference, Personal Influence,
Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free
Press, Development, Communist Media theory and others.

Unit-IV
Mass communication as a agent of Social change
Demassification,, Demystification, Decentralization and convergence
Characteristics of Audiences
Type of audiences: Elite audience, General audience, specialized audience
Limitations of Mass Communication

Suggested Readings
1. Mass-Communication in India: Kevel J. Kumar: Jaico Mumbai
2. Mass-Communication theory-An Introductionenis McQuail:Sage Delhi
3. Bharat Men Sanchar aur Jansanchar:J.V.Vilanilam:M.P. Hindi Granth
Academy Bhopal
4. Mass-Communication: Concepts and issues: D.V.R Murthy:Olive green:Kochi
5. Mass-, Culture, Language and arts in India:Mahadev L.Apte:Popular
Prakashan Mumbai
6. Towards sociology of Mass-Communication: Denis McQuail:Collier –Macmillan
7. Introduction to Communication Studies: John Fiske: Methuen London
8. The process and Effects of Mass-Communication: Wilbur Schramm and
Donald F. Roberts: University pf Illinois press.

Paper –II History Growth & Development of Media

Unit-I
Origin, History, growth of Print Media with special reference to India
Regional Press : Importance & Reach
Role of Press in Pre Independence and Post independence in India
Origin of Indian News agencies and their role

Unit-II
Origin History, Growth of Radio with special reference to India
Radio as a tool of development
Future of Radio: FM, Online Radio ,Visual radio
Community Radio: Concept & Importance

Unit-III
Origin and History, of T.V. with special reference to India
Origin History, Growth of Cinema with special reference to India
Role of Cinema in Social Change: Critical analysis

Unit-IV
Origin History & Growth of Internet
Role of Internet as a tool of Communication
Future of web journalism/cyber media

Suggested Readings:
1. Parakh Jawari Mall :Hindi Filmon ka Samajik Charitra: Anamika
Publication New Delhi
2. Vasudev Aruna: The New Indian Cinema: MacMillan:New Delhi
3. Dasgupta, Chidanada: Talking about Films:Orient Longman Mumbai
4. Rai Satyajeet:Our Films, Their Films: Orient Longman Mumbai
5. Kumar J Kevel: Mass-Communication In India :Jaico Publication :Mumbai
6. Press in India: Annual report of the registrar of News paper for
India:Publication Division New Delhi
7. The History of Press in India:B.N.Anja :Surgeet Publication New Delhi
8. The Romance of Indian Journalism:J.Basu:Kolkatta university Prees Kolkatta
9. Mass Coomunication in India: J.Vinanilum: Sage Publication New Delhi

Paper-III Computer Applications

Unit-I
Introduction to computers
Definition classification and type of computers
Computer hardware and software
Memories, types of memories, storage devices
Application of computer in various fields related to media: Print
electronic and film etc.
Master’s in Journalism & Mass-Communication (MJMC)

Unit-II
Introduction to operating systems: MS windows,(98,2000,XP) MS DOS
Introduction to designing and photo editing software: Coral draw & Photoshop
Introduction to text formatting software: Page maker, MS word and Quark
express
Use of DTP in Print Media applications

Unit-III
Introduction to multimedia and animation
Introduction to MS power point, Presentation manager
Import and assembly of files software related to audio and video: VCD
cutter, cool edit, windows movie maker, Flash.

Unit-IV
Introduction to Internet: Concept and development
World Wide Web and Online media
Tools and services on Internet
Browsing the Internet
Internet protocols, domain name systems,
Internet functions: e-mail, searching and downloading information
Security issue on internet

Suggested Readings:
1. Quark Express for Beginners: BPB Publication
2. Adobe Photoshop: Prentice hall India
3. Adobe Photoshop-Creative Techniques: Vishnu Priya Singh:Asian
Publication Delhi
4. Mastering DTP: Simone Mitchett: Macmillan Master Series London.
5. Information Technology-The Breaking Waveennis P. Curtin, Kim
Foley,Kunal Sen & Cathleen Morin: Tata Mc Graw –Hill New Delhi
6. Introduction to Information Technology: Chetna Srivastava

Paper-IV Practical / Viva Voce
Quark Express: Designing Two pages of News Paper in A3 Size.
MS Word: The student should prepare at least 2 pages indicating the
use of paragraphs, text, fonts, headlines and alignment
PowerPoint: At least one presentation of not less than 5 slides on any
topic assigned.
Coral Draw: 2 Items
Photoshop: Editing 5 Photograph
Page Maker: 5 different lay out
Note: All assignment should be submitted in a C.D.

Rest of the detailed syllabus is attached in below file which is free of cost for you

Address:
Lucknow University
University Rd,
Babuganj,
Hasanganj,
Lucknow,
UP 226007 ‎
Ph: 0522 274 0086 ‎

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Attached Files Available for Download

MJMC Syllabus Lucknow University.pdf (29.4 KB, 95 views)

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