Lucknow University - Institute of Mass Communication in Science and Technology

Which courses offered at the Lucknow University Institute of Mass Communication in Science and Technology & also give contact details?

The Institute of Mass Communication in Science & Technology was established in 1995 with the support of National Council for Science & Technology Communication (NCSTC), D.S. T., Ministry of ,Science & Technology, Govt of India, New Delhi.

Course

M.Sc. in Mass Communication in Science & Technology

Duration: 3 Years

Eligibility:
The applicant should have a bachelors degree in relevant discipline from any recognized University.

Contact:
University of Lucknow
Lucknow 226 007
INDIA
Phone: 0522-2740086

Map:

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I want to get Master’s in Journalism & Mass-Communication course syllabus of Lucknow University - Institute of Mass Communication in Science and Technology will you please provide me that?

As you want to get Master’s in Journalism & Mass-Communication course syllabus of Lucknow University - Institute of Mass Communication in Science and Technology so here I am giving you same:

Semester –I
Paper-I Basic Principles of Communication & Mass-Communication
Unit-I
Nature and Process of Human Communication
Communication: Definition, Elements, Process, Functions
Need and Significance of communication
Kinds of Communication
Unit-II
Models of Communication: Relevance & limitations
Lasswell, SMCR, Shannon and Weaver
Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication
Unit-III
Theories Of Communication: Sociological and Normative Theories,
Bullet, Psychological or Individual Difference, Personal Influence,
Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free
Press, Development, Communist Media theory and others.
Unit-IV
Mass communication as a agent of Social change
Demassification,, Demystification, Decentralization and convergence
Characteristics of Audiences
Type of audiences: Elite audience, General audience, specialized audience
Limitations of Mass Communication

Unit-I
Origin, History, growth of Print Media with special reference to India
Regional Press : Importance & Reach
Role of Press in Pre Independence and Post independence in India
Origin of Indian News agencies and their role

Unit-II
Origin History, Growth of Radio with special reference to India
Radio as a tool of development
Future of Radio: FM, Online Radio ,Visual radio
Community Radio: Concept & Importance

Unit-III
Origin and History, of T.V. with special reference to India
Origin History, Growth of Cinema with special reference to India
Role of Cinema in Social Change: Critical analysis

Unit-IV
Origin History & Growth of Internet
Role of Internet as a tool of Communication
Future of web journalism/cyber media
Suggested Readings:
1. Parakh Jawari Mall :Hindi Filmon ka Samajik Charitra: Anamika
Publication New Delhi
2. Vasudev Aruna: The New Indian Cinema: MacMillan:New Delhi
3. Dasgupta, Chidanada: Talking about Films:Orient Longman Mumbai
4. Rai Satyajeet:Our Films, Their Films: Orient Longman Mumbai
5. Kumar J Kevel: Mass-Communication In India :Jaico Publication :Mumbai
6. Press in India: Annual report of the registrar of News paper for
India:Publication Division New Delhi
7. The History of Press in India:B.N.Anja :Surgeet Publication New Delhi
8. The Romance of Indian Journalism:J.Basu:Kolkatta university Prees Kolkatta
9. Mass Coomunication in India: J.Vinanilum: Sage Publication New Delhi

Paper-III Computer Applications

Unit-I
Introduction to computers
Definition classification and type of computers
Computer hardware and software
Memories, types of memories, storage devices
Application of computer in various fields related to media: Print
electronic and film etc.

Master’s in Journalism & Mass-Communication (MJMC)
Unit-II
Introduction to operating systems: MS windows,(98,2000,XP) MS DOS
Introduction to designing and photo editing software: Coral draw & Photoshop
Introduction to text formatting software: Page maker, MS word and Quark
express
Use of DTP in Print Media applications

Unit-III
Introduction to multimedia and animation
Introduction to MS power point, Presentation manager
Import and assembly of files software related to audio and video: VCD
cutter, cool edit, windows movie maker, Flash.

Unit-IV
Introduction to Internet: Concept and development
World Wide Web and Online media
Tools and services on Internet
Browsing the Internet
Internet protocols, domain name systems,
Internet functions: e-mail, searching and downloading information
Security issue on internet

Suggested Readings:
1. Quark Express for Beginners: BPB Publication
2. Adobe Photoshop: Prentice hall India
3. Adobe Photoshop-Creative Techniques: Vishnu Priya Singh:Asian
Publication Delhi
4. Mastering DTP: Simone Mitchett: Macmillan Master Series London.
5. Information Technology-The Breaking Waveennis P. Curtin, Kim
Foley,Kunal Sen & Cathleen Morin: Tata Mc Graw –Hill New Delhi
6. Introduction to Information Technology: Chetna Srivastava

Paper-IV Practical / Viva Voce
Quark Express: Designing Two pages of News Paper in A3 Size.
MS Word: The student should prepare at least 2 pages indicating the
use of paragraphs, text, fonts, headlines and alignment
PowerPoint: At least one presentation of not less than 5 slides on any
topic assigned.
Coral Draw: 2 Items
Photoshop: Editing 5 Photograph
Page Maker: 5 different lay out
Note: All assignment should be submitted in a C.D.

Semester-II

Unit-I
News: Definition & Type
News Value, Qualities of Good writing
Elements of News, 5W & 1H Concept of News
Structure of News Story: Intro, Body (Inverted Pyramids) etc.
News gathering & Sources of News
Qualities of Reporter

Unit-II
Editing: Meaning, Definition & Need
News agencies: History, Importance
Major News Agencies: PTI, UNI, Reuter, AP, etc
Structure of editorial Department, Proof reading symbols
Style book, Story peg
Electronic revolution & Editing

Unit-III
Headline: Meaning, Significance Writing and types
Interview: Methods Importance and types
Book review, Film Review
Feature: Human Interest Story
News article, analysis, & Letter to the editor
Definition, Importance and Types of Editorial

Unit-IV
Different types of Beat & Importance
Cultural reporting
Science & Technology reporting
Sports & games reporting
Crime reporting
Development Reporting

Suggested Readings:
1.News Writing:George.A.Hough:Boston Hough miffin company.
2.News culture:Allen Stuart:Buckinghem open university press.
3.Modern Journalism and News writing:Savita Chadda
4.Basic Journalism:Rangaswami Parthasarathi,Macmilan India Ltd.
5.samaacaar fIcar laoKna evaM saMpadna klaa :hirmaaohna :txaiSalaa
p,kaSana na[- idllaI
6 .saMpadna klaa : kop I narayana :maQya p,doSa ihndI ga,nqa AkadmaI
Baaopala
7. samaacaar saMpadna: rmaoSa jaOna

Master’s in Journalism & Mass-Communication (MJMC)
8. samaacaar saMpadna: p,omanaaqa catu-vaodI
9.Editing deign and book production:Foster Charles,Journy London
10.News Editing Theory and practice :Sourin Banerji:K.P. Bagchi and
company New Delhi.

Paper-VI

Media Management
Unit-I
Business aspect of a News Paper
Commencing Newspaper Publication
Pre-Publication Exercises
Organizational Set up of a newspaper/magazine and Electronic channel
Ownership Pattern: Individual, Partnership and Company


Unit-II
Management in Media: Definition, & Concept
Basic Principal of Management
Need and Importance of Management
Changing Conceptions of Management
Functions Of various Key management Authorities


Unit-III
Editorial Management: Organizational set-up of Editorial department,
Functions of Editor: Managing Editor, News editor, Sub editor and
other senior members.
Advertising management, organizational set-up of advertising
department function of advertising management
Circulation management organizational set-up of circulation department
Importance of circulation, promotional schemes
Financial management concept of financial management, importance,
organizational set-up of financial department, functions of finance
manager.


Unit-IV
Personnel management/ Human Resource management, concept of personnel
management
Role of personnel manager,
Human Resource Planning,
Function of personnel/ human resource management.
Production and storage management production department, division of
production department, function, role of production manager, need of
store department and its function.
Library management concept of library management, need of useful
publications for newspaper library, key issue in library management,
functions of librarian.


Master’s in Journalism & Mass-Communication (MJMC)
Suggested Readings:
1. Rucker & Williams: Newspaper Organization and Management: The Iowa
State University Press, Iowa.
2. Bhattacharjee Arun – Indian press from profession to industry,
Vikas Publication, New Delhi.
3. Kohli Vanita – The Indian Media Business, Sage, 2003.
4. Ganaratne Shelton – Handbook of the media, Sage, 2000.
5. Kothari Gulab – Newspaper Management in India.


Paper-VII Media Laws

Unit-I
Need and importance of various laws in media
Basics of Indian constitution and Fundamental Rights
Concept of free press
Brief history of Press Laws in India
Censorship and other legal implications imposed by government on Press


Unit-II
Press Commission: First and Second
Press council of India
Committees and related to Media: Joshi Committee, Chanda committee,
Wage board related to Media: Bachawat Palekar and Manisana Award.


Unit-III
Defamation
Contempt of Court 1971
Official Secrets Act 1923
Copy Right Act, 1957
Press & Books Registration Act, 1867


Unit-IV
Right to Information
Cyber laws
Editorial Ethics
Press council code on Communal Writings
Parliament Code for Journalist
Suggested Readings:
1. Press law in India: D.D. Basu
2. Press Vidhi:Nand Kishore Trikha


Master’s in Journalism & Mass-Communication (MJMC)
3. Baart maoM p,osa ivaiQa : saurond,naaqa Samaa-
4. Journalistic Ethics: P.K. Bandhopadhyay
5. jana maaQyama kanaUna evaM ]Paadoyata :EaIkant isaMh
6. Press Law:A.N.Grover


Paper-VIII Practical / Viva Voce
Language Based practical (Simple News)
Editing five stories with headlines
Five News reports on various Issues
Two Human interest stories
Photo editing & Caption Writing
Graphical representation of editorial department
Note: A separate File shall have to be made and maintained by every
student which will be evaluated by External examiner during semester
examination.

For full syllabus here is the attachment:

Attached Files Available for Download

Master’s in Journalism & Mass-Communication Course Syllabus.pdf (29.8 KB, 24 views)

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