WBUT BBA

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Syllabus of WBUT BBA
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Course Contents
1. Introduction : Basic problems of an economy; Working of price mechanism and Resource allocation.

2. Elasticity of Demand : Concept and measurement of elasticity of demand; Price, income and cross
elasticities; Average revenue, marginal revenue, and elasticity of demand; Determinants of elasticity of
demand.
3. Production Function : Law of variable proportions; Iso-quants; Economic regions and optimum factor
combination; Expansion path; Returns of scale; International and external economies and diseconomies;
Ridge lines.
4. Theory of Costs: Short-run and long-run cost curves – traditional and modern approaches.
5. Market Structures : Market structures and business decision; Objectives of a business firm.
(a) Perfect Competition : Profit maximization and equilibrium of firm and industry; Short-run and long
run supply curves; Price and output determination. Practical applications.
(b) Monopoly : Determination of Price under monopoly; Equillibrium of a firm; Comparison between
perfect competition and monopoly; Multi-plant monopoly; Price discrimination. Practical applications.

(c) Monopolistic Competition : Meaning and characteristics; Price and output determination under
monopolistic competition; Product differentiations; Selling costs; Comparison with perfect competition;
Excess capacity under monopolistic competition.
(d) Oligopoly : Characteristics, indeterminate pricing and output; Classical models of oligopoly; Price
leadership; Collusive oligopoly; Kinked demand curve.
6. Factor Pricing – I : Marginal Productivity theory and demand for factors; Nature of supply of factor
inputs; Determination of wage rates under perfect competition and monopoly; Exploitation of labor; Rent –
concept; Ricardian and modern theories of rent; Quasi-rent.
7. Factor Pricing – II : Interests – copncept and theories of interest; Profit – nature, concepts, and theories of

Suggested Readings
1. A. Koutsoyianni : Modern Micro-Economics, Macmillan
2. R. Dutta and K.P.M. Sundaran : Indian Economy, S. Chand
3. A.N. Agarwal : Indian Economy, Vikash
4. R.G. Lipsey : An Introduction to Positive Economics, ELBS, Oxford
5. JP Gould Jr. and E.P. Lazer : Micro-Economic Theory
6. S.Mukherjee, M. Mukherjee & A. Ghose : Microeconomics, Prentice-Hall
West Bengal University of Technology
BF-142,Salt Lake City,Kolkata-700064
New Syllabus of BBA(H) Course/First two Years of Insurance & Risk Mgmt/Supply
Chain Mgmt

BBA-101 : ENGLISH – I
Course Contents
1. Grammatical Focus : Grammatical & Structural aspects covering Partys of Speech, Tense, Voice, Clause,
Preposition, Degrees of Comparison, Synonyms & Antonyms, etc; Identifying & Analysing Grammatical
Errors including errors in Spelling & Punctuation.
2. Reading : Vocabulary Building; Comprehension; Interpretation; Summarising
3. Writing : Letter Writing – Formal, Informal; Accepting & Declining Invitations; Paragraph Writing,
Precise Writing, Essay Writing
4. Speaking : Interactive Communication like Introducing Self, Greetings, Conversations, etc; Pronunciation :
appropriate stress, intonation, clarity
5. Listening : Understanding – Spoken English, Formal English; Exercises
[ L = Lecture Session, P = Practice Session ]
Suggested Reading
1. Leo Jones, Richard Alexander : New International Business English (Communication Skills in
English for Business Purposes), Cambridge University Press.
2. NCERT, Knowing about English – A Book of Grammar & Phonology
3. NCERT, Working with English – A Workbook,
4. A.E. Augustine & K.V. Joseph : Macmillan Grammar – A Handbook, Macmillan
5. Krishna Mohan & N.P. Singh : Speaking English Effectively, Macmillan

Course Contents
1. Demographic Profile : Characteristics of Indian Population, Population Growth, Age, Sex, Religion,
Language, Occupations, National Policy on Population [8 L]
2. Indian Society : Society and its types, Features of Tribal Society, Agrarian Society, Industrial Society

3. Social Stratification : Caste System, Class System, Communities, Ethnic Groups, Weaker Section and
Minorities, Constitutional Provisions for Scheduled Castes, Scheduled Tribes and other Backward Classes.

West Bengal University of Technology
BF-142,Salt Lake City,Kolkata-700064
New Syllabus of BBA(H) Course/First two Years of Insurance & Risk Mgmt/Supply
Chain Mgmt
5
4. Socio-Economic Problems : Poverty, Illiteracy, Unemployment, Housing, Child Labour, Migration,
Occupational Diseases, Insurgency, Terrorism, Crime, Project Affected People, Social Destitude, Beggary,
Aged Population, Juvenile Delinquency, Problems in Family Life. [10 L]
5. Indian Culture : Culture – Features, Characteristics and Diversity. Differences with Western Culture,
Human Values, Values in Work Life, Value Crisis in Contemporary Indian Society. [6 L]
Suggested Readings
1. Andre Beteille : Society and Politics in India, OUP
2. Dipankar Gupta : Social Stratification, OUP
3. Ram Ahuja : Social Problems in India, Rawat Publications
4. M.N. Srinivas : Social Structure and Caste and Other Essays, OUP
5. A.N. Tripathi : Human Values, New Age International
6. NCERT : Text Book on Indian Society
7. R. Thapar (ed.) : Tribe, Caste and Religion in India, Macmillian.

Course Contents
1. Introduction: Statistics as a subject; Functions, Importance and Limitations of Statistics; Planning and
Execution of a statistical investigation; Census and sample investigation; Descriptive and Inferential
statistics.
2. Collection, Editing and Presentation of Data: Primary data and secondary data; Methods of collection;
Scrutiny of data. Presentation of data: textual and tabular presentations; Construction of a table and the
different components of a table. Diagrammatic representation of data: Line diagrams, Bar diagrams, Pie
charts and divided-bar diagrams.
3. Frequency Distributions: Attribute and variable; Frequency distribution of an attribute; Discrete and
continuous variables; Frequency distributions of discrete and continuous variables; Bivariate and
Multivariate Frequency Distributions. Diagrammatic representation of a frequency distribution: case of an
attribute; case of a discrete variable: column diagram, frequency polygon and step diagram; case of a
continuous variable: histogram and ogive.
4. Measures of Central Tendency: Definition and utility; Characteristics of a good average; Different
measures of average; Arithmetic Mean; Median; Other positional measures – quartiles, deciles, percentiles;
Mode; Relation between Mean, Median and Mode; Geometric and Harmonic Mean. Choice of a suitable
measure of central tendency.
5. Measures of dispersion: Meaning and objective of dispersion; Characteristics of a good measure of
dispersion; Different measures of dispersion – Range, Quartile deviation, Mean deviation, Mean Absolute
deviation, Standard deviation; Comparison of the different measures of dispersion. Measures of relative
dispersion – Coefficient of Variation. Combined mean and standard deviation. Chebyschev’s Theorem.
Graphical measure of dispersion – Lorenz curve; Gini coefficient.

West Bengal University of Technology
BF-142,Salt Lake City,Kolkata-700064
New Syllabus of BBA(H) Course/First two Years of Insurance & Risk Mgmt/Supply
Chain Mgmt

6. Moments, Skewness and Kurtosis: Moments; Coefficients based on moments; Sheppard’s correction;
Skewness; Measures of skewness; Kurtosis and its measures. [3L]
7. Correlation and Regression: Analysis of Bivariate data. Correlation Analysis – Meaning of correlation;
Scatter Diagram; Karl Pearson’s coefficient of linear correlation; Calculation of the correlation coefficient
from grouped data; Properties of the correlation coefficient; Advantages and limitations of the coefficient
of correlation; Idea of rank correlation; Spearman’s rank correlation coefficient.
Regression Analysis – Two lines of regression; Some important results relating to regression lines;
Correlation Coefficient and the two Regression Coefficients; Coefficient of determination; Concept of
multiple regression.
8. Index Numbers: Definition, characteristic and uses of index numbers; Methods of constructing price and
quantity indices (simple and aggregate); Value index; Comparison of Laspeyres’ and Paasche’s Index
Numbers; Tests of adequacy; Chain-base index numbers; Base shifting, splicing and deflating; Consumer
Price Index Numbers; Problems in the construction of index numbers.

9. Analysis of Time Series: Objective of time series analysis; Causes of variations in time series data;
Components of a time series; Decomposition – Additive and Multiplicative Models; Determination of trend
– Moving averages method and method of least squares; Measurement of secular trend; Seasonal
variations; Measurement of cyclical variations; Measurement of random variations.

Suggested Readings
1. R.I.Levin & D.S. Rubin: Statistics for Management: Pearson Education
2. Amir D. Aczel & Jayavel Sounderpandian – Complete Business Statistics: Tata
McGraw- Hill
3. R.S Bhardwaj, Business Statistics, Excel Books
4. S P Gupta & M.P. Gupta: Business Statistics: Sultan Chand & Sons
5. G. C. Beri – Statistics for Management: Tata McGraw- Hill
6. A.M Goon, M.K Gupta & B, Dasgupta : Basic Statistics : World Press.
7. Hoel & Jessen: Basic Statistics for Business and Economics; John Wiley & Sons, New York.
8. Anderson, Sweeney and Williams – Statistics for Business and Economics, West
Publishers


COMPUTER APPLICATIONS – I
Course Contents
1. Basic Computer Concepts – Different generations of computer hardware; Modern taxonomy of
computers; Hardware and software; Programming languages; Problem solving and algorithms; Basic
computer applications; General idea of information and communication technologies; Information system
development process.

West Bengal University of Technology
BF-142,Salt Lake City,Kolkata-700064
New Syllabus of BBA(H) Course/First two Years of Insurance & Risk Mgmt/Supply
Chain Mgmt

2. Computer Hardware – Input and Output devices; Memory (or storage) devices; Central Processing Unit.
Input / Output devices: keyboard, mouse, light pen, barcode readers, scanners, MICR, OCR, voice
recognition and handwriting recognition systems; visual display terminals, printers, plotters etc.
Storage devices: Primary storage – RAM, ROM, EEROM, PROM, EPROM; Secondary storage – direct
access devices, serial access devices: hard disks, floppy disks, magnetic tape, CD-ROM, DVD; Cache
memory and Virtual memory.
Central Processing Unit – Control Unit; Arithmetic and Logic Unit; Decoders;
Registers; Machine Instructions; Stored program concept; Program execution:
Fetch-Decode-Execute cycle; Arithmetic, logical and shift operations. [10L]
3. Computer Software – Meaning of software; broad classification of software; system
software and application software; utilities.
Systems software – Operating systems: Basic idea of an OS; OS as a resource manager –
memory management, input/output management, secondary storage management,
processor management, program management, network management; Brief introduction
to different types of operating systems like DOS, Windows, Unix, Linux etc.
Application software – System development tools, Utilities, Application packages, User- written

4. Programming languages and Algorithms – The concept of programming; pseudocode and
flowcharts; structure of programs; program development guidelines; programming
languages – machine language, assembly languages, high-level languages (procedural and
object-oriented languages), fourth generation languages; object code and executable codes;
compilers, translators, assemblers; editing tools such as vi.
Algorithms – Basic concept; Some typical algorithms – Finding the sum of a series, solving a quadratic
equation, generating Fibonacci sequence, checking whether a number is prime or not, creating an array of
numbers and displaying the largest element in the list, sorting a given set of numbers, multiplying together
two matrices etc. (The algorithms may be implemented using either pseudocode or a high level programming

5. Computer networks and Internet – Basic concepts of computer networks; local
area networks and wide area networks; switches, hubs, routers, idea of distributed
systems; the Internet and the World Wide Web.
6. Computer Applications: Essential features of computer systems and structures
required for office automation, communications, control systems, data acquisition,
interactive multimedia, networking, parallel processing and neural
networks
Suggested Readings
1. Mano – Computer System Architecture; Pearson Education
2. Tanenbaum – Structured Computer Organization,Pearson Education
3. Martin & Powell – Information Systems: A Management Perspective; McGraw-Hill
4. Laudon & Laudon – Management Information Systems: Pearson Education
5. Comer: Computer Networks and the Internet: Pearson Education
6. Graham Curtis – Business Information Systems: Addison Wesley.

Attached Files Available for Download

WBUT BBA H Syllabus.pdf (289.2 KB, 110 views)

Hy I am a student of West Bengal University of Technology BBA 1st SEM and I am preparing for my exam but I have no clue about the Questions paper so please can you give me the questions paper and tell me from where can I download the question papers?

I WANT TO KNOW THE BBA(H) SYLLABUS.

I want to know 1st semester exam schedule in 2012 .

sourav roy..Hy I am a student of West Bengal University of Technology BBA 1st SEM and I am preparing for my exam but I have no clue about the Questions paper so please can you give me the questions paper and tell me from where can I download the question papers?[/QUOTE]