IGNOU BBA Course Subjects

Hello sir I am going to pursue BBA course through IGNOU so I require the Syllabus of this subject would you please provide the same ??

The Indira Gandhi National Open University Established on 1985

As you are demanding for the Syllabus Structure of BBA from IGNOU

IGNOU BBA Syllabus Structure:-

1st Year
Course Code Course Title Credits
BRL-001 Overview of Retailing 4
BRL-002 Retail Marketing and
Communication 4
BRL-003 Retail Management Perspective
and Communication 4
BRL-004 Customer Service Management 4
BRLT-005 Internship and Viva-Voce 16
TOTAL 32


2nd Year:
Course Code Course Title Credits
BRL-006 Buying and Merchandising-I 4
BRL-007 Store Operations-I 4
BRL-008 Human Resources 4
ECO-01 Business Organization 4
BCOA-001 Business Communication and
Entrepreneurship 4
AMK-1 Marketing 4
BRLT-009 On the Job Training (OJT) and
Viva-Voce 8
TOTAL 32

3rd Year
Course Code Course Title Credits
BRL-010 Merchandising II 4
BRL-011 Retail Operation and Store
Management II 4
BRL-012 Visual Merchandising and Store
Management 4110 IGNOU Common Prospectus
BRL-013 Customer Value Management 4
BRL-014 Organisational Behaviour 4
BRL-015 IT Application in Retail 4
BRLT-016 On the Job Training (OJT) and
Viva Voce 8