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Old March 21st, 2016, 10:31 AM
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Default Re: MBA Maslow's Hierarchy of Needs Theory

Abraham Maslow proposed his psychology theory, the Hierarchy of Needs, in 1943, and it is frequently used in the business world in a number of ways, particularly in functions that deal with people.

According to Maslow's Hierarchy of Needs Theory if motivation is driven by the existence of unsatisfied needs, then it is worthwhile for a manager to understand which needs are the more important for individual employees.

In this regard, Abraham Maslow developed a model in which basic, low-level needs such as physiological requirements and safety must be satisfied before higher-level needs such as self-fulfillment are pursued.

In this hierarchical model, when a need is mostly satisfied it no longer motivates and the next higher need takes its place.

Maslow's Hierarchy of Needs is shown in the following diagram:

Self-Actualization
Esteem Needs
Social Needs
Safety Needs
Physiological Needs


Physiological Needs

Physiological needs are those required to sustain life, such as:
air
water
nourishment
sleep

According to Maslow's theory, if such needs are not satisfied then one's motivation will arise from the quest to satisfy them. Higher needs such as social needs and esteem are not felt until one has met the needs basic to one's bodily functioning.
Safety

Once physiological needs are met, one's attention turns to safety and security in order to be free from the threat of physical and emotional harm. Such needs might be fulfilled by:
Living in a safe area
Medical insurance
Job security
Financial reserves

According to Maslow's hierarchy, if a person feels that he or she is in harm's way, higher needs will not receive much attention.
Social Needs

Once a person has met the lower level physiological and safety needs, higher level needs become important, the first of which are social needs. Social needs are those related to interaction with other people and may include:
Need for friends
Need for belonging
Need to give and receive love
Esteem

Once a person feels a sense of "belonging", the need to feel important arises. Esteem needs may be classified as internal or external. Internal esteem needs are those related to self-esteem such as self respect and achievement. External esteem needs are those such as social status and recognition. Some esteem needs are:
Self-respect
Achievement
Attention
Recognition
Reputation

Maslow later refined his model to include a level between esteem needs and self-actualization: the need for knowledge and aesthetics.
Self-Actualization

Self-actualization is the summit of Maslow's hierarchy of needs. It is the quest of reaching one's full potential as a person. Unlike lower level needs, this need is never fully satisfied; as one grows psychologically there are always new opportunities to continue to grow.

Self-actualized people tend to have needs such as:
Truth
Justice
Wisdom
Meaning

Self-actualized persons have frequent occurrences of peak experiences, which are energized moments of profound happiness and harmony. According to Maslow, only a small percentage of the population reaches the level of self-actualization.
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