GATE keeping Model of Communication

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Gatekeeping theory was first instituted by social psychologist Kurt Lewin in 1943.Gatekeeping is the process through which information is filtered for distribution, whether for publication, broadcasting, the Internet, or some other mode of communication. The academic theory of gatekeeping is found in several fields of study, including communication studies, journalism, political science, and sociology.
The main concept of this theory is Gatekeeper decides what information should move to group or individual and what information should not. Here, the gatekeeper are the decision makers who hiring the whole social system. The gatekeeper is having its own power like social, cultural, ethical and political. Through this process the not needed, sensible and controversial information’s are removed by the gate keeper which helps to control the society or a group and letting them in a right path. In home mother plays the very important role and she has to decide what their kid’s needs and what should avoid.

We take a Example of news channel. The news channel can’t show whole part of the news because it has some bad things like religious abuses it may effect on people and can hurt them. But international terror issues and UN discussions are universal common news that won’t affect the channel reputation in public and organizations policy.

Here I am providing the image of Communication theory of gatekeeping as given below:-

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