DBA Strategic Marketing Syllabus

Will you please provide me the DBA Marketing Strategic syllabus?

You are looking for the DBA Marketing Strategic syllabus i am giving here:

DBA Marketing Strategic
• WEEK 8A: Strategic Market Value Creation – Product/Brand Strategy
1) Read Concepts text chapter 6
2) Discuss lessons for Downtown Merchant Marketing Strategy

• WEEK 8B: Strategic Market Value Delivery – Place/Distribution Strategy
1) Read Concepts text chapter 8
2) Discuss lessons for Downtown Merchant Marketing Strategy

• WEEK 9A: Strategic Market Value Communication – Promotion/IMC Strategy
1) Read Concepts text chapter 9
2) Discuss marketing strategy lessons
3) Discuss “Market-Villa” strategy applications

• WEEK 9B: Strategic Market Value Appraisal – Price Strategy
1) Read Concepts text chapter 7
2) Discuss lessons for Downtown Merchant Marketing Strategy

• WEEK 10A: Strategic Market Value Control – Implementation Strategy
1) Read Concepts text chapter 10
2) Discuss lessons for Downtown Merchant Marketing Strategy

• WEEKS 10 -11: Downtown Merchant Marketing Strategy Presentations – 3/10, 3/15 (20 points)