Syllabus for MBA Marketing in Nagarjuna

I am searching for the syllabus of MBA in marketing management offered by Nagarjun University. Please provide me the information.

Archraya Nagarjun University is offering MBA in marketing management.

It is a 2 year program providing knowledge of management.

As you are searching for syllabus of MBA here I am providing you the information.

Eligibility:

You should have passed Graduation in any stream with at least 50% marks in aggregate.

Admission Criteria:
Merit in qualifying examination, subject to eligibility criteria.

Entrance/Eligibility Test: As per University Rules

Syllabus for MBA

I semester

1. Management Process
2. Quantitative Methods
3. Managerial Economics
4. Business Environment & Legislation
5. Managerial Skill Development
6. Accounting for Managers
7. Information Technology for Managers

II semester

1. Entrepreneurship Development
2. Management Science
3. Organizational Behavior
4. Human Resource Management
5. Financial Management
6. Marketing Management
7. Production & Operations Management

III Semester

1. Business Policy & Strategic Analysis
2. Decision Support Systems & MIS
3. Business Ethics & Corporate Governance
Elective Papers:
] Finance Area:
1. International Financial Management
2. Security Analysis & Investment Management
Marketing Area
1. Advertising & Brand Management
2. CRM & Relationship Marketing

HRM Area:

1. Management of Industrial Relations
2. Management Training & Development

IV semester:

1. Corporate Evolution & Strategic Management
2. Knowledge Management
3. Global Business

Elective Papers

Finance Area:

1. Financial Derivatives
2. Management of Financial Services
3. Portfolio Management
Marketing Area
1. Global Marketing Management
2. Logistics & Supply Chain Management
3. Rural & Agricultural Marketing
HRM Area:

1. International Human Resource Management

Proposed Course Structure for MBA

2. Performance & Compensation Management
3. HRD: Strategy & Systems

Here I am attaching a PDF file containing syllabus of MBA which you can download for free.

Attached Files Available for Download

Syllabus for MBA Marketing in Nagarjuna.pdf (158.9 KB, 26 views)