MBA GTU Question Papers

Would you like to provide me Gujarat Technological University MBA program paper?

Gujarat Technological University provides MBA program and you are looking for the MBA paper so here I am providing you some questions.

Q-1 Write short notes on:
(a) Economic Value to the customers 05
(b) Permission marketing 05
(c) Brand hierarchy 04
Q-2 (a) With the help of examples, explain the various levels of market competition 07
(b) Write a note on various judgment-based methods for sales forecasting 07
OR
(b) Write a note on different strategies used over the product life cycle 07
Q-3 (a) List and describe the six aggregate market factors that impact market attractiveness 07
(b) Explain ‘really new products’. How are ‘really new products’ evaluated? 07
OR
Q-3 (a) Explain five ways in which a brand can leverage secondary associations. Give an
example of each.
07
(b) List different types of brand elements. Identify all brand elements of ‘Nike’ brand 07
Q-4 (a) Draw the customer-based brand equity pyramid and explain the various brand
building blocks
07
(b) Write a note on the Brand Value Chain 07
OR
Q-4 (a) Write a note on points of parity associations 07
(b) Explain projective techniques and free association techniques to measure sources
of brand equity
07
Q-5 (a) Explain the various criteria for creating effective and efficient marketing
communication program
07
(b) Write a note on the disadvantages of brand extensions 07
OR
Q-5 (a) Explain the various roles that brands take upon as a part of brand portfolio 07
(b) Explain the advantages of global marketing programs 07

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