AIMA Jodhpur Campus

What are the programs offered by AIMA at Jodhpur Campus?

All India Management Association (AIMA) was created as an apex body of professional management with active support of the Government of India and Industry in 1957.

AIMA is a federation of Local Management Associations (LMAs).

Jodhpur campus
Indraprastha College of Management & Technology
A-22, Sir Pratap Colony
Airport Road, Near Paanch Batti Circle
Jodhpur - 342 011.
Tel: 0291-2511241 /M: 9309322011
Email: sushil.lata@gmail.com
Coord: Prof. Lata Choudhary
M: 09314353403

Courses:

Advance Certificate in Management
Advanced Certificate in Management (HRM)
Advanced Certificate in Management (Marketing)
Advanced Certificate in Management (Finance)
Advanced Certificate in Management (Operations)
Advanced Certificate in Management (Research Methodology)
Advanced Certificate in Management (Enterprise)

Post Graduate Diploma In Management
Marketing Management
Human Resource Management
Financial Management
Operations Management
International Business
Information System

Post Graduation Diploma in Management (Supported by e-learning)
Marketing
Finance
Human Resource
Operations

Certificate Programme in Public Procurement - The World Bank Initiative

PROFESSIONAL DIPLOMA IN PUBLIC PROCOUREMENT (PDPP)

International Practices in Public procurement
Public Procurement of Civil Works
Public Procurement of Services
Logistics in Public procurement
E-Procurement

Syllabus;
AIMA course syllabus
DETAILED COURSE OUTLINE
(Old Code: MIT04/M04/ITM09)
(New Code: FM01) (DFM01 - Ph.D) ACCOUNTING AND FINANCE FOR
MANAGERS
The Framework: The World of Finance, Accounting Simplified; Financial Markets and
Financial Instruments; Financial Reporting
Financial Information Analysis for External Decision Makers: Balance Sheet
Demystified; Profit & Loss A/c Demystified; Cash Flow Statement Demystified; Financial
Statement Analysis
Financial Information Analysis for Internal Decision Makers: Accounting for Decision
Making; Standard Costing & Variance Analysis; Activity Based Costing; Cost-Volume-Profit
Analysis
Financial Decisions: Investment Appraisal, Basic Concepts, Investment Appraisal -
Methods and Considerations; The Financing Mix; Payout Decisions
Operating Decisions: Budgets as a Basis for Planning and Control; Introduction to Working
Capital; Managing Liquid Assets Issues in Finance
(Code: ITM103) ACCOUNTING INFORMATION SYSTEMS
Introduction to Accounting Information Systems: What are Accounting Information
Systems?; What's New in Accounting Information Systems?; Accounting in the Information
Age; Career in Accounting Information Systems
Documenting Accounting Information Systems: Why Documentation is Important;
Document & Systems Flowcharts; Data Flow Diagrams; Other Documentation Tools; End-
User Computing and Documentation
Computer Crime, Ethics, and Privacy: Computer Crime and Computer Abuse: An
Overview; Examples of Computer-Crime cases; Thwarting Computer Crime and Abuse;
Computers and Ethical Behavior; Computers and Privacy Issues
Computer Security and Controls for Accounting information Systems: Security and
Controls for Technology; Security and General Controls for Organizations; Security and
Application Controls for Transaction Processing
Accounting Information Systems and Business Processes: Part I: Business Process
Fundamentals; Collecting and Reporting Accounting Information; Two Core Business
Processes; Business Processes and Business-Without-Boundaries
Accounting Information Systems and Business Processes: Part II: Additional Business
Processes; Business Processes in Special Industries; Business Process Reengineering
Accounting and Enterprise Software: Integrated Accounting Software Programmes;
Enterprisewide Accounting Software Solutions
Systems Study: Planning and Analysis: The System Development Life Cycle: An
Introduction; Systems Planning and the Initial Investigation; Systems Analysis
Systems Study: Systems Design and Selection: The Feasibility Evaluation; Detailed
Systems Design; Selecting a Final System
Systems Study: Implementation, Follow-up, and Maintenance: Systems
Implementation; Systems Follow-up and Maintenance; Outsourcing
(Code: MM03) ADVERTISING AND BRAND MANAGEMENT
Nature and Scope of Advertising: Definition; Significance and Changing Concepts of
Advertising, Functions and Types of Advertising; Social and Economic Effects of Advertising
Campaign Planning: Advertising Campaign; Campaign Planning Process; Product Market
Analysis; Setting Advertising Objectives; DAGMAR Approach; Budgeting and Creative
Strategy
Media Planning: Types of Media; Basic Media Strategy; Media Planning and Research;
Factors Affecting Media Selection; Media Characteristics and Media Scheduling
Copy Design and Development: Nature and Use of Appeals; Message Format and Copy
Writing and Script; Storyboard; Layouts and Illustrations
Advertising Agency - Operations and Management: The Ad Agency; Types of Agency;
Agency Organization Structure; Agency-Client Relationship and Selection of an Ad Agency
Measuring Advertising Effectiveness: Pre-testing and Post-testing Techniques
Brand Management: Concept; Decision; Elements and Brand Portfolio
Brand Association: Brand Awareness; Identity; Image; Personality and Loyalty; Managing
Brand Equity through Brand Loyalty; Measuring Brand Equity
Branding Strategies: Evaluation of Brands; Perceived Quality; Brand Positioning and
Repositioning; Brand Extension Decisions
(New Code: RM06) APPLICATION OF SUPPLY CHAIN MANAGEMENT &
TECHNOLOGY IN RETAIL
An Introduction to Supply Chain Management: The Evolution of the Supply Chain; How
the Supply Chain Works; The Evolving Structure of Supply Chains; Participants in the Supply
Chain; Aligning the Supply Chain with Business Strategy.
The Retail Distribution Channel: Participants in the Distribution Channel; Types of
Channels; Channel Relationships.
Supply Chain Operations – Planning: Five Links in the Chain; Demand Forecasting;
Inventory Management.
Supply Chain Operations – Sourcing Materials and Making Products: Procurement;
Credit and Collections; Production Scheduling; Facility Management.
Supply Chain Operations – Deliveries and Returns: Order Management; Delivery
Scheduling; The Reality of Returns; Outsourcing Supply Chain Operations.
Technology and Supply Chain Coordination: The “Bullwhip Effect”; Coordinating the
Supply Chain; Collaborative Planning, Forecasting, and Replenishment; Starting Supply
Chain Collaboration; Information Systems; Inventory Management Systems; Assessing
Technology and System Needs.
Role of IT in Retail: Application of software in Retail Management; UPC, EDI, Data
Management; RFID.
Customer Transaction and Service: The Dimensions of Customer Value; Price and
Brand; Customer Value Measures; Information Technology and Customer Value.
(Code: DFM15) BUSINESS ANALYSIS AND VALUATION
Framework for Business Analysis and Valuation Using Financial Statements: The Role
of Financial Reporting in Capital Markets, From Business Activities to Financial Statements;
From Financial Statements to Business Analysis
Business Analysis and Valuation Tools – I: Strategy Analysis – Industrial Analysis and Its
Application, Competitive & Corporate Strategy Analysis; Accounting Analysis – Factors
Influencing Accounting Quality, Steps in Doing Analysis, Accounting Analysis Pitfalls,
Implementing Accounting Analysis
Business Analysis and Valuation Tools – II: Financial Analysis – Ratio Analysis, Cash
Flow Analysis; Prospective analysis: Forecasting – Relation of Forecasting to Other Analysis,
Techniques of Forecasting
Prospective Analysis: Valuation Theory and Concepts (Discounted Abnormal Earning
Valuation Method, Valuation Using Price Multiples, Discounted Cash Flow Model); Valuation
Implementation – Computing Discount Rate, Estimated Values, Terminal Values
Business Analysis and Valuation Applications: Equity Security Analysis – Equity Security
Analysis and Market Deficiency, Process of Comprehensive Security Analysis, Performance
of Security Analysts; Credit Analysis and Distress Prediction – Process, Financial Statement
Analysis and Public Debt.
(New Code: GM12) BUSINESS COMMUNICATION
Communication in Business Organizations: Introduction to Communication in Business
Organizations
Communication Theory: Nature, Scope and Process of Communication; Channels and
Networks of Communication; Principles of Effective Communication; Barriers in
Communication
Verbal and Nonverbal Communication: Introduction to Oral Communication; Informal
Conversations; Introduction to Nonverbal Communication
Formal Conversations and Making Oral Presentations: Meetings, Interviews and Group
discussions; Listening Skills, Need for Oral Presentations; Features of a good Presentation;
Planning the presentation.
Written Business Communication: Principles of Effective Business Correspondence;
Formal and Informal Letters; Letters of Request and Complaint; Positive and Negative
Writing; Accepting and Declining Letters; E- Mail and Web Writing; Job Applications and
Resume Writing; Report Writing: Business Reports; Academic Report Writing.
Negotiation Skills: Introduction to Negotiation Skills
(Code: ITM334) BUSINESS INTELLIGENCE
Introduction and Basics: Understanding Business Intelligence (BI); Fitting BI with other
Technology Disciplines.
Business Intelligence User Models: Content Management and Unstructured Data ; End
User Segmentation; Basic Reporting and Querying; OLAP : Online Analytical Processing;
Dashboards and Briefing Books; Advanced / Emerging BI Technologies.
The BI Lifecycle: Human Factors in BI Implementations; Taking a Closer Look at BI
Strategy; Building a Solid BI Architecture and Roadmap.
Implementing BI: Building the BI Project Plan; Collecting User Requirements; BI Design
and Development; Maintenance and Enhancement; Corporate Performance Management
(CPM) and BI.
Here is the attachment for syllabus;

Attached Files Available for Download

AIMA course syllabus.pdf (509.9 KB, 42 views)

AIMA Jodhpur Center is also known as Indraprastha College of Management & Technology. The All India Management Association (AIMA) was made as an apex body of professional management with active support of the Government of India and Industry in 1957. AIMA is a group- a body to pool management thoughts in the country, a forum to develop a national managerial ethos, an organization to facilitate the furtherance of the management profession in the country. AIMA provides excellent material, which includes books, guides, CDs, assignments etc.

Programs
Post Graduate Diploma in Management
Specializations offered:
Marketing,
HR,
Finance,
IT,
Operations,
International Business
Eligibility:
Graduation & MAT qualified as per AIMA norms.

PGCM (POST GRADUATE CERTIFICATE IN MANAGEMENT)
(HRD / International Business / Marketing / Finance / Retail Management / Pharmaceutical Marketing)
Eligibility:
Graduation (10+2+3) in any discipline

Address
AIMA Jodhpur Center
Indraprastha College of Management & Technology
17-18, Defence Lab Road,
Ratanada Circle,
Jodhpur - 342 001(Raj)