S.G.I. College

Here I am looking for the MBA Marketing Course structure offered at Samalkha Group of Institutions (SGI) College. Can you please tell me from where I can get it??

As you are looking for the MBA Marketing Course structure offered at Samalkha Group of Institutions (SGI) College so here I am sharing with you

MBA Marketing Course structure

Semester- I

Management Process & Organization Behaviour
Business Statistics
Managerial Economics
Business Environment
Business Communication
Accounting for Managers
Computer Application in Management
Seminar

Semester –II

Management Science
Marketing Management
Human Resource Management
Financial Management
Business Research Methodology
Comprehensive Viva-Voice
E-Commerce

Semester –III

Business Policy and Strategic Management
Business Legislation
Summer Training Project
Specialization –I
Specialization –II
Specialization –III
Specialization-IV

Semester –IV

Entrepreneurship Development
Research Project
Specialization –I
Specialization –II
Specialization –III
Specialization-IV

Marketing: Scheme of Electives

Semester –III

Advertising Management
Sales Management
Product and Brand Management
Consumer Behaviour
Distribution and Logistics Management
Retailing
Marketing Research

Semester –IV

International Marketing
Industrial Marketing
Service Marketing
Direct Marketing
Rural and Agricultural Marketing
Marketing Communication Strategy

Here I am uploading the file containing detailed syllabus of MBA

Address:

Samalkha Group of Institutions (SGI) College
Samalkha,
NH-1,
Delhi NCR,
Panipat-132115(HR.)
Helpline : 09873440268,09996640268
Email : info@sgi.ac.in

Admission Office:

B N 9, Shalimar Bagh (East),
Near Azadpur,
New Delhi - 110088
Phones: 09873440268
Email: info@sgi.ac.in

Attached Files Available for Download

SGI MBA Syllabus.pdf (989.6 KB, 33 views)