Customer Satisfaction MBA Project Report

Please provide me the MBA Project Report on Customer satisfaction ?

Here I am giving you information for the MBA Project Report on Customer satisfaction in a Zip file attached with it so you can download it free of cost.. some content of attachment is given below ;

A basic and effective base line customer satisfaction survey program should focus on measuring customer perceptions of how will the company delivers on the critical success factors and dimensions of the business as defined by the customers:
For example:
Service Promptness
Courtesy of Staff
Responsiveness
Understanding the customer problem, etc.

Two main factors determine the accuracy of CMS. The first is the asking the right question and the second is the asking them to the right people sample of customers which accurately reflects the customer base.
Three things decide the accuracy of a sample. They are:
It must be representative.
It must be randomly selected.
It must be adequate enough.

Customer Satisfaction Surveys:
Surveys and questionnaires are the most common marketing research methods. Typically, they are used to:
Assess the level of customer satisfaction with a particular product, service or experience
Identify factors that contribute to customer satisfaction and dissatisfaction;
Determine the current status or situation of a product or service;
Compare and rank providers;
Estimate the distribution of characteristics in a potential customer population; or
Help establish customer service standards.

The MBA Project Report on Customer satisfaction

Attached Files Available for Download

the MBA Project Report on Customer satisfaction.zip (115.4 KB, 159 views)

marlecha interiors private limited (MIPL)