IMK MBA Syllabus

Can you please provide me MBA marketing syllabus of Institute of Management in Kerala???

Here I am providing you MBA marketing syllabus of Institute of Management in Kerala

MBA Marketing Syllabus:

Semester I

Principles of Management and Organizational Behavior
Managerial Economics
Accounting for Managers
Quantitative Techniques
Operations Management
Business Environment and Corporate Ethics
Environmental Management

Semester II

Laws for Business
Research Methods for Management
Human Resources Management
Marketing Management
Financial Management
Communication skills
Business planning and Entrepreneurship
Operations Research

Semester 3

Organizational study
Management Information system

For Dual Specialization:

Elective 1 from Specialization I
Elective 2 from Specialization I
Elective 1 from Specialization II

For Major-Minor Specialization:

Elective 1 from Major Specialization
Elective 2 from Major Specialization
Elective 1 from Minor Specialization

Semester 4

Strategic Management
Project Work
Comprehensive Viva Voce


Marketing

Advertising and Sales promotion
Sales Management
Consumer behavior
PR and customer relationship management
Product management
International marketing
Services marketing
Marketing research
Retail marketing
Logistics management
Brand management
Entrepreneurial management
Strategic marketing management
Industrial marketing



Address:

Institute of Management in Kerala,
University of Kerala,
Kariyavattom Campus
Thiruvananthapuram, Kerala, India-695581
Phone-0471-2301145
Email: imkkuc@gmail.com

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Answered By StudyChaCha Member

I want the syllabus of MBA (General) of Institute of Management in Kerala (IMK) so can you please provide me?

Institute of Management in Kerala (IMK) is a management institute in India under the University of Kerala. It is a government institution established in the year 1991.

IMK MBA (General) syllabus

Major Papers

Semester I

1. Principles of Management and Organizational Behavior
2. Managerial Economics
3. Accounting for Managers
4. Quantitative Techniques
5. Operations Management
6. Business Environment and Corporate Ethics
7. Environmental Management

Semester II

8. Laws for Business
9. Research Methods for Management
10. Human Resources Management
11. Marketing Management
12. Financial Management
13. Communication skills
14. Business planning and Entrepreneurship
15. Operations Research

3rd and 4th Semesters

MBA( General) and MBA(tourism) follows distinct patterns from third Semester onwards.

MBA (GENERAL)

From third Semester MBA(General) onwards students are required to take specializations.

The institute allows to study any two specializations from Marketing, HR, Finance, International Business, Systems, Retailing and Operations.

The specializations come into effect through electives.

Semester 3

16. Organizational study
17. Management Information system
For Dual Specialization
18. Elective 1 from Specialization I
19. Elective 2 from Specialization I
20. Elective 1 from Specialization II
For Major-Minor Specialization
18. Elective 1 from Major Specialization
19. Elective 2 from Major Specialization
20. Elective 1 from Minor Specialization

Semester 4

21. Strategic Management
22. Project Work
23. Comprehensive Viva Voce

For Dual Specialization

24. Elective 3 from Specialization I
25. Elective 4 from Specialization I
26. Elective 2 from Specialization II
27. Elective 3 from Specialization II
28. Elective 4 from Specialization II

For Major Minor Specialization

24. Elective 3 from Major Specialization
25. Elective 4 from Major Specialization
26. Elective 5 from Major Specialization
27. Elective 2 from Minor Specialization
28. Elective 3 from Minor Specialization

List of Electives available under each specialization

Marketing

a) Advertising and Sales promotion
b) Sales Management
c) Consumer behavior
d) PR and customer relationship management
e) Product management
f) International marketing
g) Services marketing
h) Marketing research
i) Retail marketing
j) Logistics management
k) Brand management
l) Entrepreneurial management
m) Strategic marketing management
n) Industrial marketing

Finance

a) Project Financing
b) Management of financial services
c) Corporate restructuring
d) International finances
e) Investment banking
f) Financial derivatives
g) Personal financial planning
h) Commodities markets
i) Management control systems
j) Working capital management
k) Management of financial institutions
l) Treasury management
m) Insurance management
n) Financial statements analysis and financial planning
Human Resources
a) Human resource development
b) Organization development and change
c) Career management
d) Group dynamics and team building
e) Human resource counselling
f) Industrial relations and labor laws
g) Global HRM
h) Performance Management
i) Personality and Managerial performance
j) Conflict resolutions and negotiations
k) Event management

Systems

a) System analysis and design
b) Software engineering
c) Object oriented programming
d) Software project management
e) Internet programming and web design
f) Business intelligence and data warehousing

Operations

a) Supply chain management
b) Total quality management
c) Purchasing and materials management
d) World class manufacturing
e) Technological excellence
f) Technology management

Retailing

a) Introduction to retailing
b) Retail supply chain management
c) Retail store management
d) Retail store management
e) Retail brand management
f) Customer relationship management in retailing
g) Mall management

International business

a) International marketing (to be studied along with Marketing specialization)
b) International finance (to be studied along with finance specialization)
c) Global HRM (to be studied along with HR specialization)
d) International business environment
e) Global cultural management
f) International economics

Contact address

IMK
Kundara, Kollam - Elamballoor Rd, Perinad, Kerala 691014

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Answered By StudyChaCha Member