MBA Marketing Concentration

Sir, I am doing MBA in Marketing Concentration from M.J.P. Rohilkhand University,
Bareilly. So please Provide me the Syllabus of MBA in Marketing Concentration.

Here I am providing the Syllabus of MBA(Mktg.) -I Semester Management Concepts.

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .
UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making . Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination . Staffing .
UNIT-III
Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making Communication effective . Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .
UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry . Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business Strategy .Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies,
tools. E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impactof EC, Scope .
UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production Management, HRM , Finance, Material management


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M.J.P. Rohilkhand University Syllabus of MBA in Marketing Concentration

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