MBA Marketing Management

Hi I am doing the MBA Marketing Management from the M.J.P. Rohilkhand University, and here I need your help in getting the syllabus of t he program. Will you please help me??? Can I download the syllabus form here???

You want MBA Marketing course syllabus of M.J.P. Rohilkhand University so here is its syllabus:

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business Organisation - Types of ownership .

UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination . Staffing .


Complete syllabus is available in pdf file which I am uploading for you and you are free to download.

Attached Files Available for Download

MJP Rohilkhand University MBA Marketing Syllabus.pdf (345.4 KB, 57 views)

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Answered By StudyChaCha Member