Bharathidasan University Tourism-And-Travel-Management Syllabus

Bharathidasan University Tourism-And-Travel-Management Syllabus

TOURISM AND TRAVEL MANAGEMENT
SKILL BASED ELECTIVE I (IV SEMESTER)
TOURISM AND TAVEL AGENCY
Unit I
Definition of Tourism – Types of Tourism – Basic Components of Tourism
Motivation for Tourism.
Unit II
Different kinds of Accommodations: Star Hotels – Resort Groups – Cottages –
Time share Hotels – Motels. Different kinds of Transport: Air Transport - Rail
Transport – Sea way Transport and Road Transport.
Unit III
Tourism Development in India: Sargent Committee – Ministry of Tourism -
ITDC – TTDC – Trade Fair – Travel Agents Association of India (TAAI).
Unit IV
Travel Intermediaries: Travel Agency – Tour Operator – Tourist Guides –
International Air Transport Association (IATA) - Pacific Area Travel Association
(PATA) – International Civil Aviation Organisation (ICAO) - World Tourism
Organisations (WTO).
Unit V
Documentation: Passport - Visa – Emigration and Immigration – Foreign
Exchange – Balance of Payment – Insurance Cover – Overseas Tour Packages.
References:
Ramachary, Tourism in India, 2001
A.K. Bhaattia, Tourism in India, 2001
Davison Rob, Toursim Pitman, London 2004
G.K. Puri, Handbook of Tourism.


SKILL BASED ELECTIVE II (V SEMESTER)
CULTURAL TOURISM IN INDIA

Unit I
Travel for knowledge and education – travel during Ancient period-Nalanda,
Taxila , Kanchipuram, Madurai, Medieval Period – Travellers – Abdul Razaak,
Ibn Batuta, Marcopolo, Domingos Paes, Nuniz Modern Period – William
Hawkins, Thomas Roe, Bernier.
Unit II
Culinary Traditions, Crafs, Melas, Emporias, Folklores, Traditions. Music-
Hindustani, Carnatic Dance – Kuchipudi, Odisi, Kathakalli,
Bharathanattiyam.
Unit III
Tourist Centres in North – Delhi, Agra, Jaipur, Ajanta, Ellora. South – Belur,
Helibed, Mysore, Mamallapuram, Kanchipuram, Madurai, Tanjore, Trichy.
Unit IV
Fairs – in Chennai, Chidambaram, Thiruvaiyaru and Kanyakumari. Festivals –
Holi, Deepavali, Dasara, Ugadi, Onam, Pongal.
Unit V
Eco-Tourism – The concept – Eco Tourism in Coastal centres – Kanyakumari,
Mahabalipuaram, Poompuhar, Kovalam. Hill Stations – Ooty – Masinakudi,
Kodaikanal, Kerala – Kumaragam.
References:
1. Agarwal V.S. The Heritage of Indian Art, Publications divisions, Govt. of
India, New Delhi 2003.
2. Basham A.L. The wonder That was India, 3rd Edition, London, 2002.
3. Basham A.L. (ed) A cultural History of India, Oxford University Press, New
Delhi 2002.


SKILL BASED ELECTIVE III (V SEMESTER)
TOURISM PRODUCT - 3

Unit I
Geography of Tourism – South Indian Culture – Art & Architecture – Temples
in west coast - ,Thiruvanandapuram and Guruvayur.
Unit II
Temples in Karnataka – Saravanabelagula, Behlur – Hampi – Helibid – Garden
City Bangalore.
Unit III
Heritage Tourism – Eco Tourism – Cultural Tourism – Sports Tourism – Health
Tourism Adventure Tourism.
Unit IV
Temples in Tamil Nadu – Grand Temple in Tanjavur – Airavatheswara Temple
in Darapuram – Cave Temples in Mamallapuram – Meenakshi Temples in
Madurai – Church in Velankanni, Durgha in Nagore.
Unit V
Tourism marketing – purpose of Tourism marketing – marketing information
systems (MIS) – Tourism promoting strategy – Tourism planning – Tourism
advertisement strategy - publicity – overseas marketing and domestic
marketing.

Reference Books:
1. Rometa Chawla – Economics of tourism and Development 2002
2. K.K.Sharma – Tourism and Economics Development 2003
3. M.Plankaj Bhalla – potential of Tourism in study of Himachal Pradesh 2004.
4. Diamond J. – Tourism role in economic development and cultural change 2004.
5. J. Jafari – Economic costs of tourism Developing countries 2002.
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