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Default Jiwaji University MBA MP-111 Global Business Management SLM

Jiwaji University MBA MP-111 Global Business Management SLM


Global Business Management

Unit No. Name of Unit Page No.
Block - I : Introduction
1 International Busines : An Overview 1-10
Block - II : International Business Environment
2 International Business Environment 11-28
3 Modes of Entering International Markets 29-45
4 Multinational Corporations 46-67
5 International Business Negotiations 68-79
Block - III : International Trade
6 International Trade Policies and Relations 80-96
7 Trade Blocks 97-116
8 Global Strategic Management 117-125
Block - IV : International Finance
9 International Finance and Foreign Exchange 126-140
10 International Financial Institutions and Liquidity 141-155
Block - V : International Marketing
11 International Marketing 156-168
12 Foreign Trade Procedures 169-183

Unit - 1 : International Business : An Overview
Unit Structure:
1.0 Objectives
1.1 Introduction
1.2 Characteristics of International Companies
1.3 Motives for Internationalisation
1.4 International Marketing Decisions
1.5 Reasons for Growth of International Business
1.6 Summary
1.7 Key Words
1.8 Self Assessment Test
1.9 References
1.0 Objectives

After studying this unit you will be able to understand:
 Meaning and significance of international business,
 Motives for Internationalisation of business,
 Different types of decisions taken by the international firms, and
 Reasons for the growth of international business.

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