University Of Mysore Syllabus For BBM

Hi buddy I want to get University of Mysore BBM in Social Media Marketing program syllabus to do compare with other university syllabus so will you plz provide me same here ??

As you want here I am giving bellow University of Mysore BBM in Social Media Marketing program syllabus on your demand :

Principles of Management
Unit 1: 12Hours
Introduction to business management,
vision &mission,
Schools of management thought (Taylor, Feyol, Chester Barnard , MBO),
strategic management-
definition, characteristics, process, SWOT, Planning ,forecasting and decision
making-(importance, characteristics ,process, components).
Unit 2: 18Hours
Organizing
definition, characteristics, process, guiding principles for effective organizing.
Organization
definitions, characteristics, importance of organization structure,
Features of a good organization,
Types of organization structure (entrepreneurial, line, line and staff, horizontal,
net- work, virtual organizations). Directing (Definitions, characteristics, importance, directing tools/techniques).
Coordination definition, characteristics.
types of coordination.
methods of coordination, importance).
Controlling- ( definition, characteristics,importance, process).
Authority, power , responsibility definition, characteristics.
difference between authority and power, types of power, delegation of authori
ty.( definition, characteristics, benefits)
Unit 3: 18Hours
Attitudes-(components, ABC model, formation of attitude )
Perception (definition, factors affecting perception)
Personality- (definition, measuring personality,Myer Briggs model)
Learning (definition, components, theories of learning, principles)
Unit 4: 12Hours
Group dynamics (definition, classification)
Stages of group development
motives for joining groups
Conflict- (definitions, characteristics)
sources/reasons for conflict,
methods for resolution.

University of Mysore BBM in Social Media Marketing program syllabus

Attached Files Available for Download

University of Mysore BBM in Social Media Marketing program syllabus.pdf (937.5 KB, 7 views)

__________________
Answered By StudyChaCha Member