SMU Syllabus

I want the syllabus of Small Business Management of BBA of Sikkim Manipal University Distance Education so can you provide me?

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SMU DE BBA Small Business Management syllabus

Course Code: BBA404

Course Title: Small Business Management (2 Credits)

Units Syllabus

1 Introduction to Small Business and Management: Evolution and development of Small Business, Definition and concept of Small Business, Importance of Small Business, Small business

2 Strategic Management: Views of leading thinkers on strategy, Levels of strategy -corporate, business & functional, Vision – Mission –Objectives, Environmental analysis -PEST framework, Porter’s five forces model, Internal environment analysis - SWOT framework, Pointers for prospects in Small Business Management, Competitive strategies —Cost leadership, differentiation & focus,
Principles of competitive advantage, Value chain analysis
3 Managerial aspects of Small Business: Managerial traits, Nature of managerial qualities, Pros and cons of managerial qualities, Gap analysis, Bridging the gaps, Honing the skills, Tools and techniques of enhancing managerial skills, Long range perspective, Best models

4 Marketing aspects of Small Business: Approaches to marketing, Core concept of marketing, Assessment of needs & wants of customers, Understanding buyer behavior, Competitor analysis , Marketing strategy, Market segment analysis, Marketing opportunities, Pricing strategies, Marketing channels, advertising & sales promotion

5 Technical aspects of Small Business: Productivity improvement, Material and machines, Alternate modes of operation, Importance of selection process and technologies, Balancing the resources to optimise costs, Maintaining quality for customers acceptability
6 Financial aspects of Small Business: Sources of funding, Cost and benefits of various funding options, Assessment of investment strategies, Profitability planning, Classification of assets & liabilities, Working capital management – cash, inventory, receivables management , Financial statement - balance sheet, profit & loss A/c, funds flow & cash flow statements, Financial statement analysis, Strategising - expansion, diversification, modernization, Slating for next generation

7 Cost aspects of Small Business : Cost management, Elements of cost, Classification of costs - Fixed & variable, product & period, functional, Apportionment & allocation of costs, Product costing - absorption costing, marginal costing, standard costing, Activity based costing, target costing, Cost-Volume-Profit analysis, Budgets — types — fixed – flexible, Budgetary control

8 Socio economic aspects of Small Business: Socio-economic aspects of business, Models in adoption, Linkages established, Image building mechanism, Roping in other agencies

Contact-

Sikkim Manipal University - Distance Education Learning Centre
5th Mile, Tadong, Gangtok, Sikkim 737102

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