MBA 2 Sem Syllabus Pune University

Hii sir, I Wants to get the Syllabus of the MBA II Semester Subject Marketing Management of the Pune University ?

Savitribai Phule Pune University, formerly the University of Pune, is a university in Pune in western India, founded in 1948. Spread over a 411 acres campus, the university is home to 46 academic departments.


the Syllabus of the MBA II Semester Subject Marketing Management of the Pune University is given below



Marketing Mix - Four P's - Its significance in the competitive environment - Product and Product Line - Product Mix - Product Life Cycle - Managing the product in Product Life Cycle

2. New Product Decision Process - Types of new products - Test Marketing a new product - Branding - Definition, Purpose and Significance - Packaging - Purpose, Types and new trends in packaging

3. Pricing strategies - Factors influencing pricing decisions - Approaches to pricing - Setting the price and managing the price changes

4. Physical Distribution - Importance and role of distribution in marketing - Introduction to the various channels of distribution - Modes of Transportation, Warehousing and Inventory decisions

5. Promotion Tools - Sales Promotion, Advertising, Personal Selling, Direct Marketing and Online Marketing as promotion tools


For any Query you may Contact to the Pune University the contact details Are given below

Contact details :
Pune University
Address: Ganeshkhind, Pune, Maharashtra 411007
Phone: 020 2569 6064

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