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Old January 27th, 2017, 09:37 AM
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Join Date: May 2011
Default Re: CBCS Madras University

Here I am providing you the CBCS Syllabus of B.Sc Visual Communication Semester II of Madras University.

Madras University B.Sc Visual Communication Semester II Syllabus

Core:


Communication Skills

Unit I:

Interpersonal communication: Theories and Models - Transactional analysis etc.

Unit II:
Group communication: Theories and Models - Decision making process, leadership, team work communication patterns in group context

Unit III:
Public communication: Rhetoric Model, Persuasion Models

Unit IV:
Non-verbal Communication: Theories and Models, Types of non-verbal behavior Kinesics

Unit V:
Case Studies in communications skills, Ideation and Creative Thinking - Lateral Thinking. Designing Messages for different audiences
References
Wood, Julia T: Communication Mosaics: An Introduction to the Field of Communication, 2001. Wadsworth
Larson, Charles U; Persuasion: Reception and Responsibility. Wadsworth, 2001.

Drawing – II

The drawing record should contain exercises completed by each student on every practical class during the first semester with proper dates and signature of the concerned lecturer. It should contain a content page of exercises completed by individual students. The following exercises are compulsory. All exercises must be in pencil and in different medium -charcoal, watercolor, pastels, oil paints. Each exercise should have at least 5 drawings. {Roughs also should be submitted along with the final drawings.}. All exercises must be in pencil and in different medium -charcoal, watercolor, pastels, oil paints. Each exercise should have at least 5 drawings. {Roughs also should be submitted along with the final drawings.}
• Forms— humans, animals, birds,
• Live models
• Landscapes
• Monuments
• Environmental Exposure

Allied:

Graphic Design – II

Record should contain at least THREE exercises each with written briefs, scribbles and final artwork). Cutting and pasting work for advertisements must be done with design elements (logos, illustrations, lettering, etc.) created by the students themselves
(cutting and pasting from magazine or any other secondary sources will not be allowed).
Record
• Logo design
• Letterhead
• Visiting Cards
• Brochures
• Print Advertisements - Black & White, Colour

For complete syllabus here is the attachment


Contact-

University of Madras
Navalar Nagar, Chepauk, Triplicane, Chennai, Tamil Nadu 600005
Attached Files Available for Download
File Type: doc Madras University B.Sc Visual Communication Semester II Syllabus.doc (46.0 KB, 6 views)
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