BBA Syllabus Utkal University Pdf

Would you please give here syllabus for 3 year regular Bachelor in Business Administration (BBA) course of Utkal University?

As per your requirement I am here giving you syllabus for 3 year regular Bachelor in Business Administration (BBA) course of Utkal University.

BBA Course Syllabus :

SEMESTER – I
ENGLISH – I

Unit - I
Three pieces of prose from Zest for life, edited by Dr. Subhendu Mund are to be studied.
(i) “Spoken English” by G.B. Shaw.
(ii) “The Pleasures of Work” by A.C. Benshon
(iii) “On the Rule of the Road” by A.G. Gradiner
(i) Comprehension
(ii) Composition With respect to I, ii,& iii above

Unit – II
(i) Vocabulary & usage as they appear in lesions covered in Unit – I
(ii) Grammar based on texts in Unit – I

Unit – III
Three pieces of prose from Zest for life, edit by Dr. Subhendu Mund are to be studied.
(i) “Science & Human Life” by Betrand Russell
(ii) “A Fugitive Seeks Refuge” by Winston S. Churchill
(iii) “The Pleasures of ignorance” by Robert Lynd
(i) Comprehension
(ii) Composition with respect to I, ii, & iii above

Unit – IV
(iii) Vocabulary & usage arising out of texts as stated in Unit – III
(iv) Grammar based on text in Unit – III

Unit – V
Comprehension synthesis of ideas and drawing inferences independent passages outside the
prescribed texts may be of approximately 300 words


PSYCHOLOGY
Unit – I
A. Psychology
Its nature, scope and methods.
B. Biological bases of behaviour
- Neurons
- Nervous system. It’s basic structure and function
- The brain
- Lateralization of the cerebral system
- The endocrin endocrine system

Unit – II
A. Sensation & Perception
Sensation: - The raw material of understanding
- Sensory threshold
- Sensory adaptation
Vision
Hearing
Touch & other skin senses
Smell & Taste
Kinestnelic and vestibule senses
Perception
Perception : The focus of attention
Perception: Same organizes principles. Constrancies and illusions
The plasticity of perception
Learning
- Classical Conditioning
Operant Conditioning
- Observation Learning
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Unit – III
a. Memory
Human Memory : The information processing approach
Sensory memory
Short- term memory
Long –term memory
Forgetting from Long – term memory
Memory in natural contexts
Biological bases of memory
b. Cognition : Thinking, Dealing and Communicating
Thinking Forming concepts and reasoning to conclusions
Making decisions Problem solving and creativity
Language : The communication of information

Unit – IV
a. Motivation & Emotion
Motivation : The activation and Persistence of behaviour
Emotion : Their nature, expansion and impact
b. Measuring Individual differences : The nature Psychology Testing
Psychological Tests : Reliability, Validity and Standardization
The nature and measurement of human intelligence
Human intelligence : The role of heredity and the role of environment
Measuring intersects, aptitudes and achievements

Unit – V
Social thought : How we think about others ……………………..And the Social Culture
a. Attribution : Understanding the causes of other’s behaviour
Social cognition : How we process social information
Attitudes : Evaluations of the social world
Prejudice and discrimination

Here is the attachment.



Address:
Utkal University
ବାଣୀ ବିହାର,
Bhubaneswar, Odisha 751004

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