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Old May 11th, 2016, 04:46 PM
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Default GRD PG MBA Institute

Hello sir I am here as I want to get the syllabus of the MBA of G R Damodaran Academy of Management so will you please provide me the syllabus of this Institute??
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Old May 11th, 2016, 05:58 PM
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Default Re: GRD PG MBA Institute

G R Damodaran Academy of Management which commenced functioning in September, 2005 is one of the best institutions set up by The GRD Trust, Coimbatore which runs a number of highly regarded institutions of education, research, extension and outreach.

G R Damodaran Academy of Management is affiliated to the Bharathiar University, Coimbatore - 641 046 and recognized by the All India Council for Technical Education for the MBA (Master of Business Administration) degree programme with a sanctioned intake of 120. The degrees are awarded by the Bharathiar University.


As per your demand here I am providing you syllabus of the MBA of this Institute:

SEMESTER –1

Management Principles and Practice
Organizational Behaviors
Managerial Economics
Financial and Management Accounting
Quantitative Methods for Management
Corporate Communication
Computer Applications in Management using SAP

SEMESTER –II
Operations Management
Marketing Management
Financial Management
Human Resource Management
Quantitative Techniques
Research Methods for Management
Computer Applications in Management using SAP - Practical

SMESTER – III
Business Ethics and Global Business
Environment
Management Information System
Elective
Elective
Elective
Elective
Summer Placement Project Report & Viva-Voce

SEMESTER – IV
Strategic Management : Indian Global
Context
Elective
Elective
Elective
Elective

Electives for III Semester
Students can choose any four of the following:


MARKETING
1. Integrated Marketing Communication (Promotion Management)
2. Export Management
3. Consumer Behaviour
4. Rural Marketing

HUMAN RESOURCE
5. Staffing In Organization
6. Performance Management
7. Managing Interpersonal Effectiveness

FINANCE
8. Financial Services
9. Equity Research and Portfolio Management
10. Derivatives Management

SYSTEM
11. Electronic Commerce
12. System Analysis and Design

PRODUCTION
13. Advanced Production Management
14. Integrated Materials Management

HEALTH CARE
15. Hospital Operations Management
16. Hospital Architecture and design

ENTREPRENEURSHIP
17. Entrepreneur Development

GENERAL
18. Hospitality Management

Electives for IV Semester

Students can choose any four of the following :
MARKETING
1. Services Marketing
2. Brand Management
3. Distribution Management
4. Retail Management

HUMAN RESOURSE
5. Training and Development
6. Organizational Development
7. Labour Welfare and Industrial Relations (Legislations)

FINANCE
8. International Financial Management
9. Insurance and Risk Management
10. Cost Management

SYSTEM
11. Software Project Management
12. E-Marketing

PRODUCTION
13. Total Quality Management
14. Supply Chain Management

HEALTH CARE
15. Public Health system and health insurance
16. International Health Management

ENTREPRENEURSHIP
17. Business Plan

GENERAL
18. Events Management


Contact Detail:

G R DAMODARAN ACADEMY OF MANAGEMENT
Avinashi Road
Neelambur (post),
Coimbatore - 641 002.
Tamilnadu. India.
Academy Office : 0422 - 2626206, 207, 9842221142
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