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G R Damodaran Academy of Management which commenced functioning in September, 2005 is one of the best institutions set up by The GRD Trust, Coimbatore which runs a number of highly regarded institutions of education, research, extension and outreach. G R Damodaran Academy of Management is affiliated to the Bharathiar University, Coimbatore - 641 046 and recognized by the All India Council for Technical Education for the MBA (Master of Business Administration) degree programme with a sanctioned intake of 120. The degrees are awarded by the Bharathiar University. As per your demand here I am providing you syllabus of the MBA of this Institute: SEMESTER –1 Management Principles and Practice Organizational Behaviors Managerial Economics Financial and Management Accounting Quantitative Methods for Management Corporate Communication Computer Applications in Management using SAP SEMESTER –II Operations Management Marketing Management Financial Management Human Resource Management Quantitative Techniques Research Methods for Management Computer Applications in Management using SAP - Practical SMESTER – III Business Ethics and Global Business Environment Management Information System Elective Elective Elective Elective Summer Placement Project Report & Viva-Voce SEMESTER – IV Strategic Management : Indian Global Context Elective Elective Elective Elective Electives for III Semester Students can choose any four of the following: MARKETING 1. Integrated Marketing Communication (Promotion Management) 2. Export Management 3. Consumer Behaviour 4. Rural Marketing HUMAN RESOURCE 5. Staffing In Organization 6. Performance Management 7. Managing Interpersonal Effectiveness FINANCE 8. Financial Services 9. Equity Research and Portfolio Management 10. Derivatives Management SYSTEM 11. Electronic Commerce 12. System Analysis and Design PRODUCTION 13. Advanced Production Management 14. Integrated Materials Management HEALTH CARE 15. Hospital Operations Management 16. Hospital Architecture and design ENTREPRENEURSHIP 17. Entrepreneur Development GENERAL 18. Hospitality Management Electives for IV Semester Students can choose any four of the following : MARKETING 1. Services Marketing 2. Brand Management 3. Distribution Management 4. Retail Management HUMAN RESOURSE 5. Training and Development 6. Organizational Development 7. Labour Welfare and Industrial Relations (Legislations) FINANCE 8. International Financial Management 9. Insurance and Risk Management 10. Cost Management SYSTEM 11. Software Project Management 12. E-Marketing PRODUCTION 13. Total Quality Management 14. Supply Chain Management HEALTH CARE 15. Public Health system and health insurance 16. International Health Management ENTREPRENEURSHIP 17. Business Plan GENERAL 18. Events Management Contact Detail: G R DAMODARAN ACADEMY OF MANAGEMENT Avinashi Road Neelambur (post), Coimbatore - 641 002. Tamilnadu. India. Academy Office : 0422 - 2626206, 207, 9842221142
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