WWI MBA

I want to do MBA program in Media Management in Whistling Woods International Institute so can you please provide me the details of the program?

Whistling Woods International is a film, communication and media arts institute located in Mumbai, India. It was established in 2006. The institute is promoted by Indian Filmmaker Subhash Ghai, Mukta Arts Limited and Film City Mumbai.

PGD in Media Management (1 Year)

This two-part Course, offered via the Tata Institute of Social Sciences, is designed to prepare students for taking up Management positions in the Media and Entertainment Industry in India.

The first part of the Course, the WWI TISS PGD in Media Management, prepares students in General Management with some basic inputs in Media & Communication.

Semester I

In the first semester all students learn about Management and also gain knowledge in all areas of Media.

The subjects offered in the first semester of this course are:

Organizational Behavior
Principles & Practice of Management
Introduction to Accounting
Managerial Economics
Introduction to Communication and Media Theories
Media and Culture
Experiential Communication
Radio Production

Semester II

In the second semester, students take core subjects as well as electives that allow them to gain added knowledge in the two following areas:

Mass Communication
Communication Management

The Common Courses students take are:

Marketing Management
Finance Management
Research Methodologies
Management Elective- I
Brand Management and Consumer Behavior
Integrated Marketing Communication
Media & Communication Elective- I
Media & Communication Elective- II

Management Elective to be chosen from:

Cost Accounting
Business Environment
Human Resources Management

Media & Communication Electives to be chosen from:

PR & Corporate Communication
Account Management
Introduction to Journalism
Non-Fiction Production

Between Semester I and Semester II all students will do an NGO Internship.

Over this Course, students undertake 42 credits.

This course prepares students to join the general Management of any company – especially the Media and Entertainment Industry.

Contact address

Whistling Woods International
Film City Complex, Near Reliance Media, Goregaon East
Film City Complex, Aarey Colony, Goregaon
Mumbai, Maharashtra 400065

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