MBA International Marketing

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The International Marketing MBA covers fundamental approaches of understanding markets, competitors, product portfolios and consumer behavior from an international perspective.

Admission requirement
Students must have a bachelor’s degree from an accredited college or university. Students must also have an intermediate English level.

Proof of English fluency: TOEFL score 233 (computer-based), 577 (paper-based), 89 (Internet-based); IELTS 6.5; CAE C1; PTE score 59; English native or equivalent

Candidates must also meet two of the following:
A minimum grade point average (GPA) of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
2+ years of professional work experience (may include military service)

Document

Completed application form (if the application was not filled in online)
Certified copy of your bachelor’s degree from an accredited college or university*
Official copy of your academic transcripts
For non-native English speakers only: Proof of English fluency: TOEFL score 233 (computer-based), 577 (paper-based), 89 (Internet-based); IELTS 6.5; CAE C1; PTE 59;
2 letters of recommendation
1 written or video essay
1 copy of CV/résumé
3 passport-size photos (or electronic passport photo)
Copy of passport
Bank letter certifying the applicant’s financial solvency
€/CHF 200 non-refundable application fee. Please attach a check, money order or receipt for a bank transfer payable to EU.

Program structure
Term I
Management Skills
Organizational Behavior
Managerial Accounting
Marketing
Quantitative Business Methods
Negotiation (seminar)
Business Law (seminar)
Industrial Visits and Guest Lectures

Term 2
Finance
Human Resources Management
Global Economics
Strategic Management
Management Information Systems
Communication Skills (seminar)
Job Career Planning (seminar)
Industrial Visits and Guest Lectures

Term 3
International Marketing
Sales Management
Marketing Research
E-Marketing Strategies
Advertising & Media

MANAGEMENT RESEARCH METHODS & DISSERTATION

Management Research Methods Module
Dissertation


Address:-
EU European Business School
Quai du Seujet 18
1201 Geneva, Switzerland

Phone:-
+41 22 779 26 71

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