ISFM MBA

Can you provide me the curriculum of MMBA or Master of Media Business Administration course offered by AISFM or Annapurna International School of Film + Media?

The Annapurna International School of Film and Media (AISFM) is India’s first private, non-profit and completely student-focused media school.

It offers Bachelor’s and Master’s degrees in filmmaking, mass communication, graphic design, photography, animation and media management. It has a swing of filmmaking short courses and weekend workshops that run all-year round.

Degree:
Master of Media Business Administration

University:
Jawaharlal Nehru Technological University, Hyderabad

Degree type:
Full-time, government recognized.

Admissions Eligibility
Degree in any stream, with minimum marks of 50%

Admissions Process
An application essay and the results of personal interview rounds in selecting candidates for the course.

Curriculum

Semester 1:

Finance Accounting for Film &
Media Leadership Introduction to Media and culture
Media Leadership Management Fundamentals
Strategy Media Business & Management
Production Fundamentals of Screenwriting
Practicals:
Media Leadership Business Communication & Presentation Skills
Marketing Psychology of Persuasion and Consumer Behavior
Production Fundamentals of Filmmaking

Semester 2:

Stream Subject
Finance Media Economics
Finance Financial Management
Finance Business Mathematics & Statistics
Media Leadership Entrepreneurship Development
Marketing Film Business, Marketing, Distribution and Exhibition
Practicals:
Strategy Transmedia Strategy and Production
Production Line Production

Semester 3:

Stream Subject
Finance Film Finance & Presentations
Marketing Contemporary Advertising Trends
Strategy Business Research Methods
Production International Coproductions
Practicals:
Marketing Digital Marketing
Marketing Campaign Planning & Execution
Production News & TV Production
Project Synopsis

Semester 4:

Stream Subject
Strategy Strategy management
Production The legal aspects of media
Practicals:
Production Cost and management accounting
– Summer Internship Project
– Project work – Final

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