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The Master MBA LEGAL plans to transmit the procedures and ideas in expert workplaces and extend administration apparatuses, for example, advertising, administration, bookkeeping and HR; offer a system that empowers them to confront new circumstances and new difficulties and advance the expert improvement of its members, not just in the field of Management and Administration, additionally invigorate the improvement of abilities and aptitudes. INTRODUCTORY MODULE • Lawyers for Business (US-UK) • Lawyers for Business (Spain-Iberoamerica) MODULE 1. DIRECTION OF A LAW FIRM • The strategic direction of the firm (I) • The strategic direction of the firm (II) • Strategic alliances • The concept of Management Control • The internationalization of the firm and globalization • Information systems • Information Systems management: balanced scorecard MODULE 2. The legal business. Law firms • Possible strategies in professional services firms • Internal cost of legal service • The formula returns a law firm and inducers of profit. MODULE 3. FINANCIAL AND ACCOUNTING MANAGEMENT • Accounting Standards and the General Accounting Plan • Finance Function • Financial Decision Criteria • Analysis of financial statements • Financial Analysis I • Financial Analysis II • Analysis of Business Performance MODULE 4. Commercial and Marketing JURIDICO (I) • Introduction to marketing • The Legal Environment • Internal analisis • External analysis • Marketing orientation MODULE 5. Business Management and Marketing JURIDICO (II) • marketing Mix • sales • 4P to 3V • the 3V • Strategy Survey 6. LAWYERS AND COMMUNICATION MODULE • Media and Advocacy • The lawyer and the personal brand • Advertising and Reputation in law firms • Video Communication and Lawyers • Internet: Dispatches, internet and social networks • Internet: Lawyers, personal brand and 2.0 MODULE 7. OPERATIONS IN A LAW FIRM • Information Systems Service operations • The capacity-occupation relationship in a law office • Knowledge management • Professionals and operations: motivations, needs and address equal 8. MANAGEMENT MODULE PEOPLE • HR management within the office • HR strategy MODULE 9. INSTITUTIONALIZATION, PARTNERS, PARTNERSHIP • Institutionalization in law firms • Leveraging law firms. Address: ISDE - Higher Institute of Law and Economics Calle Recoletos 6 28001 Madrid Spain Tel: (+34) 911 26 51 80
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