Mysore University Phd Programme

hii sir, I wants to get the syllabus of the Phd Agribusiness Entrance test of the Mysore university ?

The University of Mysore is a public state university in Mysore, Karnataka, India. The university was founded during the reign of Krishnaraja Wodeyar IV, the Maharaja of Mysore. It opened on July 27, 1916.



Phd Admission Eligibility Criteira : Applicants who have secured at least 55 percent of aggregate marks (50 percent for SC/ST/CAT-1/Physically Challenged applicants) or equivalent grade under grading system, in their Master’s Degree or equivalent examination from the recognized University/Institutions.

the syllabus of the entrance test of the Phd Admission are as follow :

AGRIBUSINESS MANAGEMENT

Unit – I
Agribusiness Management – Indian Agricultural Economy, Principles of Management, Functions of Management. Introduction to Agribusiness, Agribusiness Management,Agribusiness – importance for developing countries, Agribusiness Management – Nature,

definition, scope and functions. Agribusiness input and output services, agricultural credit and foreign trade, Planning and organizing Business – Importance of small agribusiness.
Entrepreneurship in agribusiness, Role of Marketing Institutions in Agribusiness. Contract farming

Unit – II
Agricultural Marketing – Definition of market and agricultural marketing, Royal Commission on Agriculture and various committee reports, classification of markets. Markets and market structure. Marketing functions and services, marketing development and planning, Agricultural Marketing Organizations, Co-operative Management, Co-operative

Marketing, Cooperative Institutions. Grading and Standardization, Bureau of Indian Standards (BIS). Marketing of Agricultural Inputs – Fertilizer, seeds, pesticides, Agricultural Machinery, Production, consumption, pricing, Marketing and Subsidies, State intervention and Policy. Business Legislation – Essential Commodities Act, Food Adulteration Act, Food safety and standards, consumer protection Act.

Unit – III
Marketing Management- Introduction to Marketing Management, Market Segmentation and Targeting, Marketing Mix, Marketing Information Systems. Retail Management- Retail Marketing – Economic significance of retailing – trends in the retailing industry. Revolution

in retailing – Retail formats, Multi Brand and Signal Brand retailing, Food Retailing, FDI in Retailing. Advertising Management - Advertising and Marketing Communication. Media strategy and planning, Creating effective advertising, Advertising testing, Corporate

Communication, Public relations in Advertising. Supply Chain Management- Introduction to Supply Chain, evolution of supply chain, fran chising role of MNC’s. Information Technology and Supply Chain. Customer Services, logistics, Franchise, Super Markets, Hypermarkets.


Phd Agribusiness Entrance test syllabus Mysore university




contact details :
Mysore university
Address: Crawford Hall, Mysuru, Karnataka 570005
Phone: 0821 242 0331

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