Market Potential Analysis

Hello sir, I am Roger Hand. I am from Baltimore. I want you to help me by giving me some information about the Market Potential Analysis by Mapping Analytics features. Can you tell me something about it?

As you have asked about the Market Potential Analysis by Mapping Analytics, I am giving you information about it, check below for the details
Market analysis services from Mapping Analytics help to know the economic opportunity available in any geographic market.

Benefits of Market Potential Analysis

Understand market potential for a single store, network of stores or a new market
Deploy resources effectively by ranking markets in priority order
Forecast total opportunity in terms of number of customers and revenue potential
Estimate your market share

Market potential analysis is a primary analytic service performed by Mapping Analytics.

A market potential analysis from Mapping Analytics may include:

A customer profile to understand where to find more like them
Market penetration and market share reports showing performance in existing markets and expected performance in new markets
Market ranking reports allowing you to prioritize resource deployment into new markets
A geographic view of market opportunity on detailed maps

Market Potential Example

Let's say you sell reverse mortgages and your ideal customer is 65 years of age or older and owns a home valued at $150,000 or higher. If you don't already know this about your customers,

Mapping Analytics will then perform market potential analysis using market data, demographics and/or lifestyle clustering sytems to find areas where high concentrations of your ideal customer live.

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Answered By StudyChaCha Member