IMC Northwestern

Hii Buddy , I want to Get Full time MBA Integrated Marketing Communications Programme Fee Details and Course Curriculum of Northwestern University ,Can you please Provide me Same Details ?

Northwestern University (NU) is a Private Research University .

It is located in Chicago in Illinois, United States .

It was Founded in 1851 .

IMC MBA Specializations :

Brand Strategy
Digital and Interactive Marketing
Content Marketing
Marketing Analytics
Strategic Communications
Media Strategy

Full-time Program Fee Details :,

Tuition and Fees: $16,208 per quarter; 5 quarters.

Additional estimated costs per quarter: $8,490
(Room and board, travel, books and supplies, equipment and fees)

Computer cost: $2,700

(Estimated cost for the one-time purchase of computer hardware, equipment and software)
Student health insurance: $3,692



IMC Full-Time Curriculum

Master of Science in Integrated Marketing Communications (MSIMC) from Medill, full-time Students must Satisfy the following Requirements:

Core Courses

(IMC 455) Consumer Insight
(IMC 452-0) Marketing Management
(IMC 450) Financial Accounting
(IMC 451) Statistics and Marketing Research
(IMC 460) IMC Strategic Process

Elective Courses :

(IMC 451-1) Analytic Techniques
(IMC 461) Media Economics and Technology
(IMC 459) IMC Law, Policy and Ethics
(IMC 463) Brand Communication Decisions
(IMC 465) Building Brand Equity
(IMC 475) Crisis Communications
(IMC 490) Customer Value Innovation
(IMC 482) Digital, Social and Mobile Marketing
(IMC 431) Entertainment Marketing and Analytics
(IMC 462) Marketing Mix Analysis
(IMC 498) Marketing Measurement of Communication Effects
(IMC 498) Marketing Models
(IMC 473) Investor Relations
(IMC 490) Leading Media Organizations
(IMC 472) Marketing Public Relations
(IMC 433) Media and Integrated Marketing
(IMC 490) Shopper Marketing
(IMC 442) Strategic Planning in an E-Commerce Environment
(MEDM 432) Understanding Media and Content
(IMC 466) Global Perspectives
(IMC 464-1) Brand Content in a Social World
(IMC 490) IMC Leadership
(IMC 498) Social Media
(IMC 490) Data Management
(IMC 498) Digital Analytics
(IMC 454) Communications and Persuasive Messages
(IMC 498) Introduction to Strategic Communications
(IMC 498) Allocation and Optimization Models
(IMC 490 ) Internal Communications
(IMC 498) Digital Marketing, Media and Innovation
(IMC 490) Advanced Marketing Models
(IMC 498-0 half unit) Content Analytics
(498-0 half unit) Narrative Structure in Storytelling
(IMC 498-0) Creating Contagious Content
(IMC 490) Media Strategy


Contact Details :

312-503-3800
312-503-1362 (fax)

Address :

Medill School of Journalism, Media, Integrated Marketing Communications
1845 Sheridan Road Evanston
Evanston, IL 60208-2101
Contact Medill
Media and Brand Assets

__________________
Answered By StudyChaCha Member