CRM Courses

Hey buddy can you please tell me is DePaul University also conduct CRM Ceritfication program for there students if yes will you please get the information?

Yes buddy De Paul University also conduct CRM Certification program for there students and here I will get the information so that you can have idea.

Here is the syllabus of the program
Week 1
Topics Covered

Participant introductions and objectives
Program overview
Introduction to CRM theory
Brief history of CRM development
Organization implications including value chain incorporation

Class Work

Case introductions and approaches
Assignment logistics

Week 2
Topics Covered

Data capture
Data management
Data transformation into knowledge
Technology considerations, approaches and challenges

Class Work

Participant interaction with topics discussion

Week 3
Topics Covered

CRM marketing strategy
CRM marketing communication and automation

Class Work

Case 1 discussion
Participant interaction with topics discussion

Week 4
Topics Covered

CRM project management
CRM sales strategy

Class Work

Case 2 discussion
Participant interaction with topics discussion

Week 5
Topics Covered

Privacy and ethical considerations

Class Work

Case 3 discussion
General topic question discussion
CRM topics recap and open discussion
Summary and closing remarks

Here is the Certification program structure
Required Courses (Five):

Jacobs & Stone Multichannel Marketing Communications Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
Building an Effective Marketing Plan Certificate Program
Customer Relationship Management (CRM) Certificate Program
Social Media Marketing Seminar
Practical Internet Marketing Certificate Program (choose one)
Online Practical Internet Marketing Certificate Program or
Practical Internet Marketing Certificate Program

Elective course
Paid Search Marketing Certificate Program
Advertising and Public Relations Essentials Certificate Program
Effective Presentation and Communication Skills Certificate Program
Professional Business Writing Certificate Program
Branding for Success Certificate Program
Negotiation Strategies and Skills Certificate Program
Marketing Research Certificate Program
Advanced Marketing Research Techniques Certificate Program
Website Design for Marketers Certificate Program
Web Analytics Seminar: Measuring Website Effectiveness


Benefits of this program

In-depth understanding of the benefits of CRM and the competitive advantage this methodology provides

Insight on the challenges and constraints organizations face in attempting to incorporate
CRM
Appreciation for how technology can be leveraged to enhance a CRM initiative

Exposure to best practices in multiple vertical markets

Knowledge of the key decision variables related to CRM

An understanding of simple CRM techniques

Hands on practice including case study analysis and an individual project


Address:-
De Paul University
14 East Jackson Boulevard, Suite 1010, Chicago, IL 60604

Phone:-
(312) 362-6300

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