Syllabus for phd in management entrance exam of OU hyderabad

dear sir, i have submitted application for the entrance exam -phd in management of osmania universityu. kindly provide me the syllabus and model papers etc.

As you are asking about the Syllabus for PhD in Management Entrance exam of OU Hyderabad as I would like to provide you the same

Unit I
Concept and Meaning of Management & Organization Behavior: Management
Process and Functions. Motivation and Organizational performance – Content Theories:
Maslow, Alderfer, Herzberg and McCleland. Process Theories: Vroom, Porter and
Lawler, Equity Theory – Goal Theory– Attribution Theory. Leadership Models and
Concepts – Trait and Behavioral Approaches to Leadership: Path – Goal Theory,
Vroom’s Decision Tree Approach to Leadership – Hersey and Blanchard Model.
Decision Making: approaches to decision making – Rational, Behavioral, Practical, and
Personal Approaches – Open and Closed Models of Decision Making.

Unit II
Human Resource Management: Changing nature of the HRM function – Competitive
Challenges of HRM – HRM and Competency Building – HRM and Change
Management.
Employee Training: Determining Training needs – Training approaches – Employee
Development – Evaluating Training and Development Effectiveness.
Work Life Balance – Diversity Management – Talent management – Quality of Work
Life – HR Scorecard – Implication of Globalization on HRM Function and Functionaries

Unit III
Nature of Managerial Economics: Fundamental Economic Concepts: Opportunity cost,
Discounting principle, Time perspective, Incremental reasoning, Equiv. Marginal
concept. Production and Cost Analysis: Production function: Law of variable Proportions
and Returns to scale. Least – Cost input combination – expansion path – Ridge lines.
Economies and diseconomies of scale – Economies of Scope. Learning Curve, Cobb –
Douglas and CES production functions.

Unit IV
Marketing: Concept of Marketing, Philosophies of marketing, Marketing Mix, Bases for
Market Segmentation, Product Positioning, Positioning Strategies, Demand Measurement
and Sales Forecasting Methods. Decisions Involved in Product - Product Mix Decisions,
New Product Development, Product Life Cycle. Channel Management Decisions,
Promotion Mix- Stages in the Adoption diffusion process.

Unit V
Marketing Information System – Marketing decision support system. Research design
and types of research design. Types of Scales – Nominal, Ordinal, Interval and Ratio
Scales – Thurstone’s, Likert’s, Guttman’s, Semantic differential, Attitude scales.
Reliability and validity of a scale. Design of questionnaire.
Multi – Variate analysis: Multiple Regression.
Syllabus for Ph.D. Eligibility Test -2014

Unit VI
Cluster analysis: Objectives, Concept, Cluster analysis Model.
Factor analysis: Objectives, Concept, Factor analysis Model.
Discriminant (linear two group) analysis: Objectives, Concept, Discriminant analysis
Model.
MDS: Objectives, Concept, Statistics and terms associated with MDS, Conducting MDS,
Determination of Number of dimensions, labeling the dimensions, Assumptions and
limitations of MDS.
Conjoint analysis: concepts, statistics associated with conjoint analysis.
Research report: preparation – and presentation – Oral and written presentation.

Unit VII
Understanding Accounting Cycle: Meaning of accounting – Scope of financial
accounting in Modern Organizations. Accounting concepts and conventions-
Measurement of business income – Profit and Loss account – Distinction between Capital
and Revenue expenditure – Balance Sheet preparation – impact of Deprecation Methods
and inventory valuation on reported business income – Tax Planning – Tax evasion and
Tax avoidance. GAAP.
Financial statement analysis: Ratio analysis, Common Size, Index analysis, Funds Flow
and Cash Flow.

Unit VIII
Capital Budgeting – Traditional and DCF methods, The NPV vs. IRR Debate.
Approaches for reconciliation. Capital budgeting decision under conditions of risk and
uncertainty; Measurement of Risk – Risk adjusted Discount Rate, Certainty Equivalents
and Beta Coefficients, Probability tree approach – Sensitivity analysis.
Corporate Restructures: corporate Mergers and acquisitions and take – over – Types of
Mergers – Economic rationale for Mergers, motives for mergers, Financial Evaluation of
mergers – different approaches for valuation. Corporate Value Based Management
Systems – Principles of good corporate Governance.

Unit IX
Concepts and Definitions of Probability: Addition and multiplication theorems, Baye’s
theorem, Random Variable (RV), Expectation and Variance of a RV. Probability
function: Probability distributions – Binomial Distribution, Poisson Distribution, Normal
Distribution, Sampling and Sampling procedures – Random and Non – Random sampling
methods – Sampling distribution, Standard Error.
Hypothesis Testing: Statistical Estimation, Point and Interval Estimation, Large Sample
tests and Small Sample tests. ANOVA, Chi-Square distribution tests: Correlation,
Regression and Time Senses Analysis.

Unit X
Computer Based Information Systems (CBIS): Types of information systems- Impact
of IT on organizations and jobs. System Development Life Cycle (SDLC). Alternate
methods for system development, dataflow analysis, Electronic Data Interchange (EDI),
Syllabus for Ph.D. Eligibility Test -2014
Electronic Funds Transfer (EFT). E – Commerce Overview – E-Commerce Applications,
Virtual Corporations, Concept of Business Process and Re-engineering (BPR). Expert
Systems and other intelligent systems.
Osmania University Phd Admission Detail




Contact detail

Osmania University
Osmania Univeristy Main Rd, Hyderabad, Telangana 500007 ‎
040 2709 8043 ‎

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