TNMGRMU M.Sc Medical Sociology-Health Education and Public Health Promotion Exam Pape

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TNMGRMU M.Sc Medical Sociology-Health Education and Public Health Promotion Exam Paper

I. Elaborate on : (2 x 20 = 40)
1. What are the rules for counseling and explain in detail the purpose of counseling
in HIV testing centres.
2. What is the role of opinion leaders in promotion of socially desirable behaviour
changes and how would you ensure their participation?
II. Write notes on : (10 x 6 = 60)
1. Principles of health education.
2. Monitoring and evaluation of Culturally Adapted Social Marketing (CASM)
communication.
3. How does health education help people to lead healthier lives?
4. Life style studies.
5. Give the various types of media and the advantages and disadvantages of each of
them in communicating health message.
6. Define social marketing. What is the role of social marketing in health promotion?
7. What is planning? Give suitable examples to bring out the importance of
collecting information and understanding problems before drawing out a plan for
health education.
8. Intersectoral co-ordination groups in giving health education.
9. Health education with formal groups.
10. Advisory and Planning Boards.

TNMGRMU M.Sc Medical Sociology-Health Education and Public Health Promotion Exam Paper

I. Essays: (2 x 20 = 40)
1. “Encouraging physical activity for life” – What are the various methods you would
use to ensure behaviour change in the large majority of the population? Discuss
advantages and constraints of each.
2. Plan for health education towards “Sustaining a clean and safe environment” in a
chosen slum – Enlist the stages in planning. Provide an action plan.
II. Write Short Notes on : (10 x 6 = 60)
1. Enlist principles of health education.
2. Importance of “Feedback” in communication.
3. What are “Listening skills” essential for good communication?
4. Who forms the health team? What is the role of each in health education?
5. Discuss the “Content” of health education to construction workers.
6. Importance of “Advocacy” in behaviour change communication.
7. Demonstration – Steps to be followed and context where it is most appropriate.
8. Discuss the PRECEDE model in social marketing.
9. Discuss briefly qualitative methods for studying culture.
10. How would you evaluate a culturally adapted social marketing communication?

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