B.Com Part 1 Subjects Name list

Give me name of subjects offer in B com 1st year course offered by Pune university ??

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F.Y.B.Com course subject :
Compulsory Group
1.Functional English
2.Financial Accounting
3. Mathematics and
4. Mathematics and Statistics
OR
4. Computer Concepts
and Programming.

Micro economics subjects :
Introduction
Meaning and Scope of business Economics Micro Economics - Meaning, importance and limitations
Distinction between micro and macro Eco-
nomics
Basic problems of an economy Market Mechaniam - functions and
limitations
Demand Analysis Concept and meaning of demand law of demand, changes in demand Elasticity of demand concept, price, income, cross elasticity of demand, determinants of elasticities of demand, measurement of price, income, cross elasticity of demand Total revenue, average revenue, marginal revenue and elasticity of demand Production Function
Law of variable proportions statement and explanations Concept of returns to scale Internal and external economies and diseconomies

MANAGERIAL ECONOMICS
FIRST TERM
Unit No. of
lectures
1. Introduction
The Economic background of management
1.1 Definition and Nature of Managerial
Economics 2
1.2 Scope and characteristics of Managerial
Economics 4
1.3 Contribution of economics to management 2

2. Firm and its objectives
2.1 The traditional theory of firm 3
2.1.1 Contents of traditional theory
2.1.2 The assumption of the traditional Theory 1
2.1.3 The Limitations of the Traditional theory 2
of firm.
2.2 The Alternative Theory of the Firm 4
2.2.1 The sales revenue maximization theory 3
of Bammol
2.2.2 The growth theory of Marries.
2
2.2.3 The behavioural theory of cyert and &
Mavel 2
2.3 Factors Influencing the business objectives 1
2.3.1 Profit as an objective and measures to
business efficiency. 1
2.3.2 Internal and external influences on
business objectives 1

3. Demand analysis
3.1 The meaning and Law of Demand 2
3.2 The determinants of demand 1
3.3 Concept or elasticity of demand 2
3.4 Price elasticity of demand 1
3.5 Factors influencing price elasticity of demand 2
3.6 Income, cross elasticity of demand 1
3.7 Measurement of elasticity of demand 3
3.8 Methods of demand forecasting 3
3.9 Forecasting of demand for a new product. 2
3.10 Criteria of a good demand forecasting 3

SECOND TERM
4. Cost Analysis
4.1 The concept of cost. 1
4.2 The view of an economist and of an accountant 1
4.3 Short run and long run cost. (Fixed, Variable,
Average Marginal 2
4.4 Outlay and opportunity cost. 2
4.5 Traceable and non-traceable cost. 1
4.6 Controllable and non-controllable. 1

5. Product Policy and Sales Promotion 1
5.1 Product Policy. 1
5.1.1 Advantages of multi products 1
5.1.2 The justification for product differentiation 1
5.1.3 The policy or adding new and dropping
old product. 2
5.2 Advertisement and Sales promotion. 1
5.2.1 The selling cost and production cost. 2
5.2.2 The nature of advertising cost 2
5.2.3 Informative and Persuasive advertising 1
5.3 Methods for determining advertising budget 2

5.3.1 Percentage of sale approach 1
5.3.2 All you can afford approach 1
5.3.3 Return on investment approach 1
5.3.4 Objective and Task approach 2
5.3.5 Competitive party approach 2

6. Pricing
6.1 1
6.1.1 Pricing and output 2
6.1.2 The concept of the market 3
6.1.3 The perfectly coemptive market 2
6.1.4 Characteristic 1
6.1.5 Equilibrium of the firm in the short run 1
6.1.6 Equilibrium of the firm in the long run
6.2 Monopolistic competition
6.2.1 Characteristics 2
6.2.2 Equilibrium of the firm in the short run 2
6.2.3 Equilibrium of the firm in the long run 1
6.3 Monopoly 1
6.3.1 Characteristic 1
6.3.2 Equilibrium of the firm in the long and
short run. 1
6.3.3 Price discrimination 2

Recommended Books
1. Chopra O. D. - Tata McGraw Hill publishing Co.
Ltd. 1984
2. Ahuja H. L. - Advanced Economic Theory - S. Chand
and Co. 1076
3. Lipsey G. L. - An introduction on positive Economics.

ELBS Low Priced Text Book.
4. Deana Joel - Managerial Economics - Prentice - Hill
of India Pvt. Ltd. 1976
5. Varshaney and Maheshwari - managerial Economics
6. Gupta G. S. - Managerial Economics Tata McGraw
Hill, New Delhi.

ESSENTIALS OF E-COMMERCE
FIRST TERM
Note - Knowledge of Information Technology is essential
to opt this Subject.

Unit No. of
lectures
1. GUI based Operating System MS- 8
WINDOWS 90/2k :
Introduction to MS-WINDOWS, Features,
Elements/Components of MS-WINDOWS
Services offered by MS-WINDOWS

2. Introduction to Internet : What is 12
the Internet? Getting Connected to
Internet. Evolution of the internet, the
operation of the Internet, I. p. Address and
the Domain Name system, accessing the
internet, Services Provided by Internet,
The www. Browsers and Search Engines;
Web, Web site and Web Services, Internal
security and privacy. Computer Crimes and
Laws.

3. Introduction to e-commerce. 16
The scope of electronic commerce, Definition
of electronic commerce. Electronic Commerce
and the trade cycle. Electronic markets.
Research and Support. Electronic Date
Interchange Internet commerce
E-Commerce in perspective, categories of
e-commerce - B2B, B2C and Intra-Business.

Portals, e-Governance, e-Learning and
Knowledge building
4. Business Strategy : 12
The value chain, supply chain, porter's value
chain model, Inters Organizational value chain.

SECOND TERM
5. Business to Business E-Commerce - 12
Introduction. (B2B)
E-commerce : Inter organizational transactions,
electronic markets - usage, advantages and
disadvantages of electronic markets, Seller
oriented Market Space, Buyer oriented Market
space, Intermediaries, Electronic Data
Interchange (EDI), Introduction to EDI, benefits
to EDI, EDI Technology, EDI standards, EDI
communication, EDI Security, EDI and business,
inter organizational e-commerce-sales, purchase
on line.
6. Business to Consumer E-Commerce (B2C)12
Consumer trade transaction, Internet
e-commerce, electronic storefront, electronic
mail, Electronic Shopping Process, advertising
on-line and advertisement methods, electronic
catalogs, Services online-cyber banking
(e-banking). The on-line job market, Real estate,
Auctions, bidding and bartering.

7. Electronic Commerce Infrastructure and 12
Payment - Introduction e-commerce
infrastructure, Limitation of traditional payment

system. Electronic Payment System, e-checks,
e-credit card, e-cash, e-smart card, e-fund
transfer, E-commerce security requirements,
Encryption, Digital Signature, protocol SSL
and SET.

8. E-Business Applications. 12
Internet Bookshops, Internet Banking, online
share dealing grocery supply, software support.
Electronic newspapers and Virtual Auctions.

Recommended Books
1. E-Commerce - David Whitely - McGraw Hill.
2. E-Commerce - P. Joseph - PHI
3. E-Commerce the cutting edge of business - K. Bajaj
and Nag TMH
4. E-Commerce - V. Deva - Common Wealth.
5. Frotiers of electronic commerce Ravi Kalakota,
Andrew Whinston AWL.
6. E-Commerce made easy CD SSI.

INSURANCE AND TRANSPORT
FIRST TERM
Objectives
1. To introduce the concepts of life and general
Insurance.
2. To make the students aware about the careers in the
field of insurance and develop appropriate no of
lectures skills.

Unit No. of
lectures
Unit-I Life Insurance
Evolution of the Insurance - definition -
functions need of life Insurance -
principles of life Insurance - Nature of
insurance contact - features of life
insurance 12

Unit-II Life Insurance Corporation
Organization and Administration of LICTypes
of life Insurance plan - customer
services - services marketing - Role of
Insurance Agents in promotion of life
insurance. 12

Unit-III General Insurance
History of general insurance, Definition -
need and scope of general insurance -
functions of general insurance - principles
of general insurance. 12

Unit-IV General Insurance Corporation
Organization and Administration of GICF.

Types of general insurance policies Marine-
Fire-Accident-Health-Crop and Cattle
Insurance. Privatization of General
Insurance 12

Recommended Books
1. Insurance - Principles and Practices - M. N. Mishra
2. Principles and Practice of Insurance - G. S. Pande
3. Insurance - Principles and Practice - C. Gopalkrishna
4. Insurance - Principles and Practice - Vinayakan,
N. M. Radhasamy and S. V. Vasudevan.

INSURANCE AND TRANSPORT
SECOND TERM
Objectives
1. To introduce the concepts of Transport, Travel and
Tourisum
2. To Create awareness among the students about career
opportunities in this field and motivate them to develop
appropriate skills.

No. of
lectures
Unit-V Transport
Definition - Nature and Scope - Need
and importance of transport - Role to
transport in the economic development of
the country 12

Unit-VI Means of Transport
Road, Rail, Water and Air transport -
Advantages and disadvantages of each
type of transport. 12

Unit-VII Travel and Tourisum
Meaning and scope of Tourisum-need of
Tourisum - role of Tourisum in economic
development growth of Tourisum -
Tourisum infrastructure Tourisum spots and
attractions - marketing of Tourisum as a
product, development of hospitality industry-
Development of Tourism after 1947 12
Unit-VIIIDomestic And International Tourist
Domestic and International tourist, How
Tourisum promotion in India, Recent trends-
Travel Agents and Tourisum development-
Role of Tourist guides-State Tourisum
Development-Corporation and their role,
Role of private organizations-Consumer
Services and recent trends in the field
to Tourisum and Hospitality Industry. 12

Recommended Books
1. Tourisum Promotion and Development - New
Advances - G. S. Batra and R. C. Dangwal
2. Tourisum Industry in India - Dr. M. Selvam
3. Tourisum Development in India - A. Satish Babu

Note - Guest lectures of the field expert be organized for
the benefit of students (Minimum 2 lectures in each
term) Minimum two visits visits in the year be
organized for practical exposure.

MARKETING AND SALESMANSHIP
FIRST TERM
No. of
lectures
Unit-I An Introduction to Marketing
1.1 Meaning and Definition - Selling, 2
Marketing and Market
1.2 Classification of Markets 3
1.3 Scope of Marketing 2
1.4 Functions of Marketing : 5
Merchandising Functions
Buying, Assembling, Standardisation,
Grading, Selling, Branding, Packaging,
Labelling, Storage and Transportation,
Risk Bearing, Insurance, Marketing
Finance.

Unit-II Product Mix
2.1 Meaning Definition and Elements of 2
Marketing Mix
2.2 Product - - Concept 2
2.3 Product Life Cycle 2
2.4 Product differentiation and Product 2
Positioning
2.5 Product line and Product Mix 2
2.6 Product simplification, diversification 2
and elimination

Unit-III Price Mix
3.1 Elements of Price Max (Discounts,

(Credit, etc.) 2
3.2 Importance of Pricing 2
3.3 Factors influencing Pricing 2
3.4 Pricing Methods/Strategies : Cost 4
based pricing, Rate of return pricing,
Demand/Market based Pricing

Unit-IV Place and Promotion Mix
4.1 Types of Distribution intermediaries 3
and their Characteristics (Marketer/
Sole Selling Agent; Stockiest/Distributer,
Retailer/Dealer)
4.2 Types of Channels and Factors 3
influencing selection of channel
4.3 Elements of Promotion Mix 1
4.4 Sales Promotion Techniques and 3
Methods
4.5 Factors influencing Promotion Mix 2
4.6 Recent trends in Marketing 2

SECOND TERM
Unit-V Salesmanship
5.1 Introduction 1
5.2 Meaning and Definition 2
5.3 Scope and Utility 2
5.4 Salesmanship - An art, science and 2
Profession
5.5 Competitive salesmanship and creative 1
salesmanship
5.6 Selling as a Career 2

Unit-VI Process of Selling
6.1 Psychology of Salesmanship-Attracting 4
attention, Awakening interest, Creating
Desire and Action
6.2 Prospecting 2
6.3 Pre approach and approach 2
6.4 Overcoming objections 2
6.5 Closing the sale

Unit-VII Sales Organisation
7.1 Sales Organisation - Definition - 4
Objects - Significance - Need -
Size types of and structures of sale
organisation
7.2 Functions of sales organisation and 2
control of sales organisation
7.3 Sales Manager - Importance, 4
Qualities and Qualifications -
Functions - types - Administrative,
operating, administrative cum
operating - duties and responsibilities
7.4 Sales Routine - meaning - handing 3
incoming mail - handing customers
and travellers order

Unit-VIIIEssentials of a Good Salesman
8.1 Knowledge of salesman about - facts 3
relating to his goods - methods of
packaging - transport
8.2 Terms and Policies of his organisation-3
Policies of competitors, Socio -
F. Y. B. Com / 56
economic - political conditions -
Prospects of customers Sources of
Information
8.3 Developing a salesman about - 3
Importance of Salesman's personality
- Physical, mental, social and
character traits - Improving sales
personally.
8.4 Training of Salesman - Introduction, 2
importance and methods
8.5 Motivation of Salesman - Meaning 2
and necessity - Methods - Financial
and non financial for Stimulating
Salesman.

Recommended Books/Journals
1. Marketing Management - Planning Implementation
and Control - The Indian Context by V. S.
Ramaswamy and S. Namakumari, published by
Macmillan India Limited.
2. Modern Marketing Management by Rustom S. Daver
3. Marketing Management by C. N. Sotakki, Kalyani
Publishers.
4. Handbook of Marketing Management By Biplab Bose,
Himalaya Publishing House
5. Marketing Management - Analysis Planning and
Control by A. K. Phophalia, Sarita Sharma and C. R.
Basotia, Kanishka Publishers.
6. Marketing Management by Philip Kotler

7. Marketing Management by S. A. Sherlekar, Himalayan
Publishing House.
8. Global Marketing Management by S. A. Sherlekar
and V. S. Sherlekar, Himalayan publishing House
9. Salesmanship and Advertising by C. N. Sontakki,
Kalyani Publishers
10. Salesmanship and Sales Management by P. K. Sahu
and K. C. Raut, Vikas Publishing House.
11. Marketing Mastermind
12. Pitch - The Advertising Market and Media Review

CONSUMER PROTECTION AND
BUSINESS ETHICS
FIRST TERM
Unit-I Consumer and Consumer Organizations
1.1 Three dimensional concept of a consumer
(i) Consumer as a king
(ii) Consumer as a Kirigpin of democracy
(iii) Consumer as capital
1.2 Right of Consumers
1.3 Responsibilities of Consumers
1.4 Voluntary Consumer Organizations (VCO) - origin
- functions - Importance of consumer organizations
in the changing scenario
1.5 Role played by VCOs in India and Maharashtra
1.6 Limitations of VCOs

Unit-II Consumer Movement : Role and Functions
2.1 Consumer Movement : Meaning and Importance
2.2 Scope and Objectives - Importance of Consumer
Movement
2.3 Functions and Role of consumers :
(i) Organizing Consumers : Importance -
Methods and Techniques.
(ii) Consumer Education : Importance - Methods
land Techniques
(iii) Problem Solving - Importance - Methods and
Techniques - Consumer Guidance.
2.4 Role of Government in developing the Consumer
Movement
2.5 Future of Consumer Movement

Unit-III Problem of Consumers
3.1 Problems of Consumers - causes and nature
3.2 Problems of Rural Consumers
3.3 Problems of Urban Consumers
3.4 Individual and Collective Problems and consumers
3.5 Types of consumer complaints about goods
3.6 Types of consumer complaints about services
3.7 Solving the problems of consumers
(i) by consumers : preparation and precautions
to be taken by the consumers
(ii) Role of VCOs in solving consumer problems
(iii) Taking Legal actions

Unit-IV Consumer Protection Act and other laws.
4.1 Background and need.
4.2 Definitions : Consumer - Complaint - goods and
defects in goods service and deficiency in services.
4.3 Consumer Protection Councils : Composition,
Working and Role of
(i) District Consumer Protection Councils.
(ii) State Consumer Protections Councils
(iii) National Consumer Protection Council
4.4 Redressal of Consumer complaints : Method of
filing complaints.
4.5 Complaint - Machinery for redressal : Composition,
Working and Role of
(i) District Consumer Redressal Forum.
(ii) State Consumer Redressal Commission.
(iii) National Consumer Redressal Commission.
4.6 Introduction to other laws relating to consumer
protection : Standards of Weights and Measures
Act-Packaged Commonalities Rules - Prevention

of Food Adulteration Act.

SECOND TERM
Unit-V Business Ethics
5.1 Concept of Business Ethics : Definitions and
Scope.
5.2 Relationship between Business and Ethics.
5.3 Importance of Business ethics - Consumer,
Business and Ethics.
5.4 Business Ethics and Profits : Social responsibilities
of business.
5.5 Fair Trade Practice : Concept and Importance.
5.6 Business Ethics : Indian Perspective
5.7 Gandhian Concept of Trusteeship

Unit-VI Social and Public Morality
6.1 Moral issues in business
6.2 Environmental protection and role of business.
6.3 Role of Government in environmental protection.
6.4 Responsibility regarding optimum utilization of
national resources
6.5 Social culture and ethics.

Unit-VII Relationship between ethics and corporate
excellence
7.1 Corporate Mission Statement Concept
7.2 Mission Statement and Code of Ethics
7.3 Professional Codes : Concept - need - importance
of Professional Codes.
7.4 Organizational Culture.
7.5 Total Quality Management (TQM) and ethics
7.6 Ethics in corporate governance - Trade Secrets,
Corporate Disclosure. Insider trading

Unit-VIII Ethics in Marketing
8.1 The Concept of Marketing - Competition
8.2 Creating monopolies - Pricing - Bidding -
Consumer Marketing.
8.3 Advertising - pros and cons of advertising - types
of advertising
8.4 Manipulative and coercive advertisements.
8.5 Electronic media and advertising - Influence of
TV on children, youth, housewives etc.
8.6 Role of VCOs in controlling objectionable
advertisements
8.7 Advertising Standard Council of India (ASCI) :
Role and Functions, Code of ASCI.

Recommended Books
1. Grahak Darshan, Bindhumadhav Joshi, ABGP, Pune.
2. Consumer Protection Act. Gulshan, Villy Eastern
3. Law of Consumer Protection, Garjeet Singh, Dip and
Dip
4. A New Way, Dilip Phadke and Ad. Madhav Dongre,
Maharashtra Govt.
5. Concepts and Realities in Business Ethics, S.
Parthasarty, P. Rengarajan, Sadagpan.
6. A Study in Business Ethics, Rituparna Raj, Himalaya.
7. Ethics in Management, S. A. Sherlekar, Himalaya.

Attached Files Available for Download

Pune university B com syllabus.pdf (228.6 KB, 49 views)

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I want to get admission in Punjab University Lahore for B.Com. so here can you provide me list of Subjects Name of B.Com Part 1?

I have complete information about the Punjab University Lahore. So here I am providing you information as you want.


The University of the Punjab;
Informally Punjab University is a public research university located in the downtown area of Lahore, Punjab, Pakistan.

Subject list of B.Com Part 1.

Business Statistics & Mathematics
Computer Application in Business
Economics
Financial Accounting
Business Statistics & Mathematics
Functional English
Introduction to Business
Money, Banking and Finance Islamic Studies (Ethical Behaviour in
lieu of Islamic Studies for Non-Muslim Students)



Subject list of B.Com Part 2.

Advanced Financial Accounting
Auditing
Business Communication & Report Writing
Business Law
Business Taxation
Cost accounting
Economics of Pakistan
Pakistan Studies


Address:
Lahore 54890, Pakistan
Phone: +92 42 99231105
Founded: 1882

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