KUK Entrance Test

I have appeared Pre- Ph.D Work examination (Public Administration) (Research Methodology) which was held on 18-06-2012. If the result has declared then tell me from where I can download.

You appeared in pre PhD work examination which was held on 18-06-2012. The result has declared. I am providing a PDF file where you can see your result by name.

Attached Files Available for Download

Kurukshetra University Pre Phd Result.pdf (80.9 KB, 20 views)

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Will you please share Scheme and syllabus for Ph.D Entrance Examination for Tourism Management of Kurukshetra University??

As per your request here I am sharing the Scheme and syllabus for Ph.D Entrance Examination for Tourism Management of Kurukshetra University

Scheme of Entrance Test:

Paper-I
Subject related paper (comprising of 50 objective type questions to be attempted on OMR Sheet)
Duration : One Hour
Maximum Marks : 50

Paper-II
Subject related paper (Descriptive) (students have to attempt 5 questions out of 10 questions, one from each unit)
Duration : Two Hours
Maximum Marks : 100

Syllabus:

Unit-I

Tourist / Visitor/ Traveller/ Excursionist- definition and differentation.

Tourism recreation and leisure inter-relationship(s).

Tourism components, Elements and infrastructure.

Types and typologies of Tourism .

Emerging concepts: Eco / rural/farm/ green/ wildness/sustainable/special interest tourism.

International Tourism Trends in different regions: Growth and development over the years and factors responsible therein.

Changing market-destination patterns, Traffic flows/ receipt trends.

Travel motivator and deterrents. Pull and Push forces in tourism.

Linkages and Channels of distribution in tourism

Tourism organization/ Institutions: Origin, Organization and functions of WTO, PATA, IATA. ICAO, FHRAI, TAAI, IATO.

Unit-II

Natural Tourism resources in India: Existing use patterns vis-à-vis potential with relation to varied landforms (Mountains, deserts, beaches, coastal areas and Islands), Water bodies and biotic wealth (flora- fauna).

Popular tourist destination for:
Land based (soft/ hard trekking, ice skiing mountaineering, desert safaris, car rallies, etc).

Water based (rafting, kayaking, canoeing, surfing, water skiing, scuba/scuba diving) and

Air based (para-sailing, para-gliding, ballooning hand-gliding and micro-lighting etc.)

Tourism in National Parks, wildlife sanctuaries and biosphere reserves (case of Dachigham Corbett/ Dudhwa/ Kaziranga/ Kanha Gir/ Ranthambhor/ Mudumalat/ Sunderbans/ Shivpuri/ Manas.

CULTURAL TOURISM RESOURCES IN INDIA:

Fundamentals of Indian culture and society

Culture- Tourism relationship

Architectural Heritage of India: Hindu, Buddhist, Jain and Islamic architecture of India

Major festivals and fairs of India; Dance and Music in India

Religion / religious observances and important pilgrim destinations

Unit-III

Travel Agency and Tour operations Business: Origin, Growth and development; Definition, Differentiation and linkage; Organization and functions- Travel information counseling, Itinerary preparation, Reservation, Tour costing/ pricing. Marketing of tour packages, Income sources

Airplanes Ticketing: Orientional perspective of ticketing- ABC codes, Flight schedules, flying time and MPM/TPM calculation, TIM (Travel information Mannual) consultation, Routine and ilinerary preparation, Types of fare, Fare calculation and rounding-up. Currency conservation and payment modes, issuance of ticket.

Requirements for setting up travel agency and tour operations business, Approval from organization and institutions concerned, Incentives available in Indian context, Constraints and limitations

Unit-IV

Toruism Planning: Origin, concept and approaches

Level and types of tourism planning- Sectoral, Spatial, Integrated, complex, Centralized and Decentralized

Product life cycle theories and their applicably in tourism planning, Urban and rural tourism planning

Tourism planning and policy perspectives; planning at national state and regional levels

India’s tourism policies

Tourism planning process: Objectives setting, Background analysis, Detailed research and analysis, synthesis, Goal setting and Plan formulation, Evaluation of tourism project- Project feasibility study; plan implementation, Development and monitoring. Tourism master plan.

Tourism impacts and needs for sustainable tourism planning: Socio- cultural, Economics and physical; Tourism carrying capacity and environmental impact analysis (EIA)

Unit-V

Marketing: Core concepts in marketing; Needs wants, Demands, Products, market, Marketing management philosophies- Production, Product, selling Market and Societal perspectives. Economic importance of marketing.

Tourism marketing: Service characteristics of tourism, Unique features of tourist demand and tourism product, Tourism marketing mix.

Analysis and selection of market: Measuring and forecasting tourism demand: forecasting methods, managing capacity and demand. Market segmentation and positioning.

Developing marketing environment, Consumer buying behaviour, competitive differentiation and competitive marketing strategies, New product development. Product life cycle, Customer satisfaction and related strategies in internal and external marketing; Interactive and relationship marketing.

Planning marketing programmes: Product and product strategies; Product line, product mix, Branding and packaging. Pricing; consideration, approaches and strategies. Distribution channels and strategies.

Marketing of Tourism Services: Marketing of Airlines, Hotel, Resort, Travel, Agencies and other tourism related services- Challenges and strategies.

Marketing skills for Tourism: Creativity-Communication- Self motivation- Team building- personality development.

Address:
Kurukshetra University
Thanesar, Haryana 136119 ‎
01744 238 169

Map:

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