MBA fees structure in Bangalore University

I want to get admission in MBA in Bangalore University and for that I want to get the details of fees structure and the syllabus so can you provide me that?

As you want to get the details of fees structure and the syllabus MBA in Bangalore University so here is the information of the same for you:

Some content of the file has been given here:

Semester 1:
Managerial Communication
Accounting for Managers
Organisation Behaviour
Managerial Economics
Bumastics
Information Technology for Business
Business Perspectives

Semester 2:
Research Methodology & Technical Writing
Financial Management
Production and Operations Management
Human Resource Management
Marketing Management
Quantitative Methods & Operations Research
Legal Aspects of Business

Semester 3:
Entrepreneurship Development
Business Ethics & Corporate Governance
Electives 1 from specialisation
Electives 2 from specialisation
Electives 3 from specialisation
Electives 4 from specialisation
Electives 5 from specialisation
Internship Report and Viva-Voce

Semester 4:
Strategic Management
International Business
Electives 1 from specialisation
Electives 2 from specialisation
Electives 3 from specialisation
Electives 4 from specialisation
Electives 5 from specialisation
Dissertation
Dissertation Viva-Voce

3.2 BUSINESS ETHICS AND CORPORATE GOVERNANCE
OBJECTIVE: To enable students to critically examine ethical dilemmas and to
understand the importance of governance mechanisms in a globalized economy.
Module 1 AN OVERVIEW OF BUSINESS ETHICS 10 hrs
Definition and Nature of Business ethics, Need and benefit of business ethics, History of
the development of business ethics, Arguments for and against business ethics,
Economic issues, Competitive issues, Legal and Regulatory Philanthropic issues,
Framework for ethical decision making – Individual factors, organizational factors,
Corporate Governance — a dimension of ethical making,

Module 2 INDIVIDUAL & ORGANISATIONAL FACTORS 10 hrs
Moral philosophy — definition and different perspectives, Teleology and Deontology,
The relativist perspective, Virtue ethics, Justice and Fairness, The of care, Integration of
the various perspectives, Cognitive moral development, Moral reasoning, The role of
Corporate Culture and Leadership, structure and business ethics, Interpersonal
relationships in organization, The role of opportunity and conflict,

Module 3 EXTERNAL CONTEXT 10 hrs
Ecology: The dimensions of pollution and resource depletion, the ethics of control, the
ethics of conserving depletable resources. Consumers: -Markets and consumer
Protection, The due care theory, the social costs view of duties, Advertising Ethics,
Consumer Privacy

Module 4 INTERNAL CONTEXT — EMPLOYEE 10 hrs
Job discrimination — its nature and extent, Discrimination — utility, rights and justice,
Affirmative action, Gender issues, The employee’s obligation to the firm, Thee firms
duties to the employees, The employee Rights, Need for organizational ethics program,
Code of Conduct Ethics training and communication, systems to Monitor and enforce
ethical standards, The ethics audit,

Module 5 BUSINESS ETHICS IN A GLOBAL ECONOMY 10 hrs
Ethical perceptions and international business, Global values, the multinational
corporation and various ethical issues, cross cultural, cross religion & cross racial
issues.

Module 6 CORPORATE GOVERNANCE 10 hrs
Meaning, Accountability issues, current context of CG in India, Board objectives and
strategies, role of independent directors, board structure, performance evaluation of
board, training and development of directors. Accounting standards & accounting
disclosures.

REFERENCE BOOKS:
1. Hartman, Laura P; Perspectives In Business Ethics; Mcgraw-Hill
2. C.V. Baxi, Corporate Governance, Excel Books.
3. O C Ferrell-Business ethics-Biztantra.
4. P.S.Bajaj,Raj Agarawal :-Business Ethics Biztrantra
5. Steiner And Steiner; Government And Society; Mcgraw-Hill
6. Velasquez – Business Ethics: Concepts & Cases, Prentice Hall Of India
7. Prasad – Corporate Governance, Prentice Hall Of India
8. Gopalaswamy – Corporate Governance, New Age International (P) Ltd.,

M1 - BUSINESS MARKETING
Course objective
The subject is designed to give insights to the students about the applications of
marketing concepts in business to business marketing scenario as it is different from
consumer marketing due to some inherent characters. As industrial or business
marketing is emerging as one of the major employment provider, the subject needs a
special attention.

Module 1 BUSINESS MARKETING PERSPECTIVE 14 hrs
Understanding of the concept of Business marketing in contrast with the consumer
marketing, Characteristics of Business Marketing, nature of industrial goods and
services, Classification of Industrial products. Classification of Industrial customers- commercial enterprises, government, institutions. Unique characteristics of each type of
industrial customers. Marketing strategies for each of industrial customer categories,
Market segmentation and B2B Marketing.

Module 2 DIMENSIONS OF BUSINESS MARKETING 14 hrs
What is Industrial/Business Marketing; Difference between Business and Consumer
Marketing; Nature of Demand in Industrial Markets, Types of Organizational customer;
Classifications and characteristics of Industrial Products, Purchasing Orientations and
Practices of Business Customers; Environmental Analysis in Industrial/ Business
Marketing.

Module 3 MANAGEMENT OF MARKETING CHANNELS 10 hrs
Business marketing channels, participants in the business marketing channel design,
channel administration, types of resellers, and selecting channel members, motivating
channel members, channel member performance

Module 4 BUSINESS ADVERTISING, SALES PROMOTION &
PUBLIC RELATIONS 12 hrs
The role of advertising in Business marketing, managing B-B advertising, publicity,
internet based marketing communications, measuring advertising effectiveness,
advertising budgets, sales promotion, tradeshows, Role of personal selling in business
marketing, sales force organization, recruitment, selection, training, motivation,
compensation, performance evaluation, sales effort control, sales territories, quotas,
account management

Module 5 PRICING DECISIONS IN BUSINESS MARKETING 10 hrs
Meaning of price, cost fundamentals, industrial pricing process, pricing across PLC,
Competitive biding, strategies for competitive bidding, pricing strategies, pricing
objectives, pricing methods

REFERENCE BOOKS:
1. Krishna K Havaldar; Industrial Marketing; Mcgraw-Hill
2. H.S. Mukherjee, Industrial Marketing, Excel Books
3. Industrial Marketing, Robert Reeder, Prentice Hall Of India,pearson
4. Francis Cherunilam-Industrial Marketing - HPH

M2 - SERVICES MARKETING
Objectives:
•To develop insights in to the field of services marketing;
•To make student understand the differences between marketing of goods and
services;

•To expose the students to marketing in various services industries of India.
Module I INTRODUCTION 12 hrs
Emergence of GATS in world trade — Service sector and Indian economy- Definition
and characteristics of services Difference between goods and services — Gaps model
of service quality.

Module 2 FOCUS ON THE CUSTOMER 10 hrs
Consumer behavior in services: - Search, experience and credence properties;
Consumer choice

Module 3 CUSTOMER EXPECTATIONS 8 hrs
Meaning, types and influencing factors, Customer perceptions: - Customer satisfaction;
service quality and service encounters. Customer relationship and marketing research

Module 4 SERVICES MARKETING MIX 15 hrs
4Ps of Marketing: - Service product (including service blueprinting), price, place and
promotion. Expanded mix: - people, process and physical evidence.

Module 5 SERVICE INDUSTRIES IN INDIA 15 hrs
Marketing strategies in service sectors like financial, hospitality, wellness (health care),
telecom, tourism, retail, NGOs and public utility services,

REFERENCE BOOKS:
1. C. Bhattacharjee, Services Marketing, Excel Books
2. Valarie A Zeithamal, Mary Jo Bitner, Dwayne D Gremler and Ajay Pandit, “Services
Marketing” Special Indian Edition, Tata Mc Graw Hill, 2008
3. Dr.S.Sahajan – Services Marketing – HPH
4. Kenneth C Clow , David L. Krutz :- Services Marketing, Biztrantra
5. Christopher Lovelock, and Jochen Wirtz, “Services Marketing- People, technology,
strategy”, Prentice HaIl
6. K Douglas 1-loffinan and John E.G Bateson, “Essentials of Services Marketing:
Concepts, Strategies and cases”, Thomson, 2002
7. Rajendra Nargundkar, “Services Marketing — Text and cases”,Tata Mc Graw Hill
8. Ravi Shankar, “Services Marketing — The Indian Perspective,” Excel Books
9. R. Srinivasan,” Services Marketing — The Indian context”, First Edition, Prentice
Hall of India, 2004

M3 - SALES AND MARKETING CHANNEL MANAGEMENT
Course Objective
The Course has been designed to understand the importance of sales management
and Marketing channel management for the overall success of the marketing efforts of
an organization. The course deals with various aspects of sales management for
coordinated sales efforts in achieving the over all corporate goals and effective
management of marketing channels

Module 1 INTRODUCTION TO SALES MANAGEMENT 4 hrs
Sales Management: Its Nature, Rewards, and Responsibilities, Social, Ethical, and
Legal Responsibilities of Sales Personnel

Module 2 PLANNING THE SALES TEAM’S EFFORTS 9 hrs
Building Relationships through Strategic Planning, The Market-Driven Sales
Organization, Forecasting Market Demand and Sales Budgets Design and Size of Sales
Territories, Sales Objectives and Quotas, staffing the Sales Team - Planning for and
Recruiting Successful Salespeople, Selection, Placement, and Socialization of
Successful Salespeople, Training the Sales Team - The Management of Sales
Training and Development, Contents of the Sales Training Program: Sales Knowledge
and the Selling Process, Directing The Sales Team - Motivating Salespeople toward
High Performance, Compensation for High Performance, Leading the Sales Team

Module 3 CONTROLLING THE SALES TEAM 6 hrs
Analysis of Sales and Marketing Costs, Evaluation of Salespeople’s Performance,
Comprehensive Sales Force Cases and Exercises

Module 4 MARKETING LOGISTICS 7 hrs
Logistics and its importance, Functions of Logistics management - Procurement
/Purchasing, Inward Transport, Receiving, Warehousing, Stock Control, Order Picking,
Materials Handling, Outward Transport, Physical Distribution Management, Recycling,
Returns, and Waste Disposal, Importance of Communication in Logistics, Technology in
Logistics- Electronic Data interchange (EDI), Artificial Intelligence, Expert Systems,
Communication Technology, Bar Coding and Scanning, Streamlining the Logistics
Process, Strategic Issues in Logistics Management

Module 5 MARKETING CHANNELS 7 hrs
Evolution of Marketing Channels- The Production Era, The Sales Era, The Marketing
Era, Relationship Marketing Era, Channel member and their roles, Roles of Channel
Members, Channel Functions, Designing marketing channels - Channel Structure,
Channel Intensity, Types of Channel Intermediaries at Each Level, Channel Flows and
Costs

Module 6 CHANNEL INTEGRATION 7 hrs
Importance of Channel Integration, Vertical Marketing Systems, Types of vertical
marketing systems - Corporate VMS, Administered VMS, Contractual VMS, Horizontal
Marketing Systems, Hybrid channel system, Designing and Managing Hybrid Channel
Systems

Module 7 CHANNEL MANAGEMENT 10 hrs
Recruiting Channel, Members - Recruiting as a Continuous Process, Recruiting
Manufacturers, Screening, Criteria for Selecting Channel Members - Sales Factors,
Product Factors, Experience Factors, Administrative Factors, Risk Factors, Motivating
Channel Members, Distributor Advisory Councils, Modifying Channel Arrangements -
PLC Changes, Customer-Driven Refinement of Existing Channels, Growth of Multi-
Channel Marketing Systems, Managing Channel Relationships - Cooperation and
coordination, Conflict, Power

Module 8 WHOLESALING & RETAILING 10 hrs
Wholesaling and its importance, Types of Wholesalers - Merchant Wholesalers, Agents
and Brokers, Manufacturer’s Wholesalers, Strategic Issues in Wholesaling - Target
Market Decisions, Marketing Mix Decisions Trends Shaping Wholesale Distribution -
Functional Overlap, Increased Services, Pricing and Credit,, Regional Coverage
Organizational Form and Size, Impact of Information Technology on Wholesaling -
Challenges in Wholesaling -Inventory Management, Sales Management, Promotion
Management, Financial Planning and Management - Retailing and its Importance -
Importance to Consumers, Source of Employment - Evolution of Retailing and types of
Retailing

REFERENCE BOOKS:
1. Sales And Distribution Management, Tapan Panda And Sunil Sahadev, Oxford
Publications
2. Sales Management, Still And Cundiff, PHI
3. S.L. Gupta, Sales & Distribution Management, Excel Books
4. Marketing Channels, Coughian, Anderson, PHI
5. Sales And Distribution Management; Krishna Havaldar And Cavale; Tata
Mcgraw-Hill
6. Sales Management, Dasgupta, PHI

F1 - INVESTMENT ANALYSIS & MANAGEMENT
Course Objective
1. To provide students with a conceptual framework of evaluating various
investment avenues.
2. To provide students with a conceptual and analytical framework of different
financial instruments, markets, regulations, their risk and returns and strategies
in managing funds.
3. To familiarize students with portfolio management techniques that challenges a
financial manager.
4. To give an overview of the global markets and their impact on the domestic
Markets

Module 1 INTRODUCTION TO INVESTMENTS 6 hrs
Definition — micro & macro economic concepts relating to investment - investment
objective — investment process - investment constraints —investment strategy —
investment v/s speculation — arbitrage - gambling — types of investors — investor
behavior

Module 2 INVESTMENT AVENUES 7 hrs
bonds — debentures - Preference shares — Equity Shares — Real Estate— commodity
markets — bank deposit — insurance — mutual funds — foreign exchange - Money
market instruments — derivatives — forward - futures — options — swaps

Module 3 STOCK MARKET & INSTITUTION 9 hrs

Dematerialization of securities, Primary Market — P0, Book Building, FPO, Rights
Issue, Bonus Issue & Preferential Issue, Secondary Market — Cash & Derivatives
Markets, Trading Procedure, Margin System, Settlement process, Market Indices, Role
of Stock Brokers, Stock Exchanges & SEBI.

Module 4 RISK MANAGEMENT 9 hrs
Definition, meaning and measurement of Risk — Classification of Risk —
diversitification — Statistical tools used in risk management - techniques of risk
mitigation - risk return optimization — credit rating - beta coefficient — hedging – Using
derivatives in risk management

Module 5 INVESTMENT ANALYSIS 7 hrs
Sources of information on investment — factors affecting investment — Fundamental
analysis — Technical analysis — efficient market Hypothesis

Module 6 INVESTMENT EVALUATION 7 hrs
Concept — Time value of Money - various valuation methods & models — bond
valuation — equity valuation — futures pricing — options pricing — tangible asset
valuation, Tax issues relating to investments

Module 7 PORTFOLIO MANAGEMENT 8 hrs
Concept — Markowita model — Sharpe, Jensen & Treynor Model CAPM — SML and
CML — factor model and arbitrage pricing theory — Portfolio construction, revision &
Evaluation

Module 8 GLOBAL MARKETS 7 hrs
Global Investment benefits, World market indexes, Developed and Emerging Markets,
ADRs, GDRs, FCCBs, Foreign Bonds, Global Mutual Funds, Relationship between
trends in global markets and the domestic markets,

REFERENCE BOOKS:
1. Sudhindra Bhat, Security Analysis And Portfolio Management, Excel Books
2. Fischer And Jordan; Security Analysis And Portfolio Management; Prentice-
Hall,pearson
3. Prasanna Chandra; Investment Analysis And Portfolio Management; Mcgraw-Hill
4. Preeti Singh – Investment Management- HPH
5. Bhalla V K; Investment Management; S Chand & Co
6. Alexender & Bailey, Fundamentals Of Investments, PHI
7. Portfolio Management, Kevin, PHI

F2 - FINANCIAL MARKETS & INTERMEDIARIES
Course Objective
•To provide students with conceptual and regulatory framework within which the
financial intermediaries operate.
•To familiarize students with the various management and operational aspects of
markets and financial intermediaries.

Module 1 THE NATURE AND ROLE OF FINANCIAL SYSTEM 8 hrs
Structure of a Financial System - Functions of Financial Sector - Financial System and
Economic Development — Indian financial system — SEE3I - Financial sector reforms -
Reserve Bank of India - Organization and Management -Role and Functions - Monetary
Policy of the RHI - Recent Policy Developments

Module 2 BANKS & INSTITUTIONS 12 hrs
Banks — Operations & Special Role of Banks — Specialized Financial Institutions —
EXIM, NABARD, HUDCO, SIDBI, IFCI - Universal Banking & Innovations —
Securitization — RTGS & ECS - Co—operative Banks — Features, Types, Structure
and Growth, Small Savings and Provident Funds - Provident Funds- Pension Funds —
Life insurance Companies - General Insurance Corporation

Module 3 NON-BANKING FINANCE COMPANIES 8 hrs
NBFCS. an Overview - Loan Companies - Investment Companies — Leasing & Hire
Purchase - Housing Finance — Chit Funds - Mutual Benefit Financial Companies
-Venture Capital Funds - Factors & Forfeiting - Credit Rating - Depository and Custodial
Services

Module 4 MERCHANT BANKING & FINANCIAL SERVICES 10 hrs
Project appraisal, Designing capital structure and instruments, issue pricing, preparation
of prospectus, Issue Management, Underwriting, Mergers & Amalgamations, Corporate
Advisory Services, Bought out deals, Private Placement, Institutional Placement, Debt
Syndication, Regulation of Merchant Bankers,

Module 5 MUTUAL FUNDS 8 hrs
Organization - Types of Funds - Valuation of Units - Structure and Size Investment
Pattern - Return on Investment in Units — Regulations

Module 6 FINANCIAL MARKETS 14 hrs
The stock market in India — Primary and secondary markets — OTC markets —
regulations — new issues market — underwriting - Call Money Market - Treasury Bills
Market — Commercial Bills Market - Markets for Commercial Paper and Certificate of
Deposits - The Discount Market - Government (Gilt — edge) Securities Market. Markets
for Futures, Options, and Other Financial Derivatives - Foreign Exchange Markets -
Interest Rate Futures Market

REFERENCE BOOKS:
1. Livingston, Miles; Financial Intermediaries; Blackwell
2. Financial Institutes And Markets, Sudhindra Bhat, Excel Books
3. Avadhani – Marketing of Financial Services - HPH
4. Niti Bhasin; Banking And Financial Markets In India 1947 To 2007; New Century
5. Mutual Funds: Data, Interpretation & Analysis, Sahadeven & Thiripalraju, PHI
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For more detailed information I am uploading a PDF file which is free to download:

Fees Structure:
Generally the fees structure of MBA is around 15,000 - 18,000.

For more detailed information please contact to this address given here:

Contact Details:
Bangalore University
Gnana Bharathi,
Mysore Rd,
Bangalore,
Karnataka 560056 ‎
080 2321 3172
India

Map Location:

Attached Files Available for Download

Syllabus MBA in Bangalore University.pdf (296.5 KB, 27 views)

Bangalore University is a public state university which was established in the year 1886. It is affiliated to UGC, NAAC, AIU, ACU . It is located at Jnana Bharathi, Bangalore, Karnataka, India .

Fee Details :
MBA(Regular/Evening)--1,50,000/-

Below is the list of few MBA colleges affiliated to Bangalore University .

Kristu Jayanti College
Bharatiya Vidya Bhavan
Christ College
Oxford Educational Institutions
Administrative Management College
Canara Bank School of Management
CNK Reddy College of Business Management
Al-Ameen College
Acharya Institute of Management and Science
KKECS Institute of Management
The Oxford College of Hotel Management
B.E.T College of Management and Science
Indiragandhi College of Science & Management
Institute of Business Management & Technology
East West College of Management
CMR Institute of Management Studies
Don Bosco College of Science and Management
St. Joseph's College of Business Administration
Krupanidhi Institute of management
R.S. College of Management And Science
MES Instiute of Management
Mangala Instititue of Management Studies
MP Birla Institute of Management
Premier College of Management And Science
Pragathi Science & Management Studies
Royal College of Business Management
Radiance College of Management and Science
R.V.V Commerce and Management College
National Institute of Management and Information science
Mont Fort College
Mount Carmel College
Sri Adi Chunchanagiri College of Business Managemen
VVN Instiute of Management & Technology
Sri Raghavendra Business mangement College
St. George College of Management

Contact:
Bangalore University
Mysore Road, Jnana Bharathi, Bengaluru, Karnataka 560056 ‎
080 2321 3172 ‎•

Map:

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