Here I am looking for the previous year question paper of Bharathiar University for MBA 1st Year- Marketing Management Exam, can you please provide me the same??
Bharatithiar University is one of the well known universities of the nation for its post graduation programs.
MBA 1st Year- Marketing Management Paper Pattern
-The paper is not divided into any sub parts.
-The paper consists of 8 questions with or without subparts.
-The marks allotted to each question is 20 and normally these questions appears with sub parts unlike they are numerical.
-The students should attempt 5 out of those 8 questions.
-The paper holds total of 100 marks and the time of completion of the paper is 3 hours.
Address:
Bharathiar University
Maruthamalai Road,
Coimbatore,
Tamil Nadu 641046
0422 242 2222
Map:
don’t worry here I am providing you the syllabus of the paper principle of Management and organizational Behavior along with the question paper of all subjects of MBA First year.
the syllabus of the paper principle of Management and organizational Behavioris given below: unit I
Management : Science, Theory and Practice - The Evolution of Management
Thought and the Patterns of Management Analysis - Management and Society :
Social Responsibility and Ethics - Global and Comparative Management - The
Basis of Global Management – Functions of Management-The Nature and
Purpose of Planning - Objectives - Strategies, Policies and Planning Premises -
Decision Making - Global Planning
Unit 2
The Nature of Organizing - Organizational Structure : Departmentation -
Line/Staff Authority and Decentralization - Effective Organizing and
Organizational Culture - Global Organizing. Co-ordination functions in
Organisation - Human Factors and Motivation - Leadership - Committees and
group Decision Making - Communication - Global Leading.
UNIT III
The System and Process of Controlling - Control Techniques and Information
Technology - Global Controlling and Global Challenges – Direction Function –
Significance.
UNIT IV
Organisational Behaviour : History - evoluation, Challenges & opportunities,
contributing disciplines, management functions and relevance to Organisation
Behaviour. Organizational Behaviour responses to Global and Cultural
diversity.
Personality - Determinents, structure, behaviour, assessment, psychoanalytical
social learning, job-fit, trait theories.
Emotions and Emotional Intelligence as a managerial tool. Attitudes -
relationship with behaviour, sources, types, consistancy, work attitudes, values
- importance, sources, types, ethics and types of management ethics.
Perception - Process, Selection, Organisation Errors, Managerial implications of
perception.Learning - classicial, operant and social cognitive approaches.
Implications of learning on managerial performance.
UNIT V
Stress - Nature, sources, Effects, influence of personality, managing stress-
Conflict - Management, Levels, Sources, bases, conflict resolution strategies,
negotiation. Foundations of group behaviour : team decision making. Issues in
Managing teams.
Organisational change - Managing planned change. Resistance to change -
Approaches to managing organisational change - Organisational Development -
values - interventions, change management- Organisational culture -
Dynamics, role and types of culture and corporate culture.
the question papers of MBA first year you may find in the file given below:
Question paper of MBA first year of all subjects: