IIM Courses In Marketing

I am looking to get some information about the courses offered in Marketing discipline by IIM’s. So will you provide me a list of Courses offered by IIM’s?

As you want to get a list of courses offered by IIM’s in Marketing discipline, so here I am providing the list of Marketing courses:

List of Courses offered by IIM’s in Marketing discipline

Short Duration Courses offered by IIMB in Marketing discipline
Advances in Business-to-Business Marketing (B2B Marketing)
Creative Marketing
Marketing Communications for Customer Engagement - I
Marketing and Branding - A Three Pronged Approach
Revisiting Category Management and Store Operations
Marketing Communications for Customer Engagement
Improving Retail Productivity
Strategic Customer Focus
Accelerating Sales Performance
Innovation in Business Models and Strategies for High Profit Businesses
Real Estate Market Management - India
Competitive Marketing Strategy
ABC of Marketing

IIM Bangalore & IIM Raipur offers PGP Program in Marketing also.

IIM Calcutta offers Advanced Program For Marketing Professionals.

IIM A also offers PGP Program in Marketing discipline.

As per my knowledge, all IIM’s offers PGP and PGPX Programs in Marketing Discipline.

Eligibility Criteria for PGP Programs
Have a Bachelor Degree in any discipline.
Admission is based on CAT / GMAT.

Duration: 2 Years

List of IIM’s
Indian Institute of Management Calcutta
Indian Institute of Management Ahmedabad
Indian Institute of Management Bangalore
Indian Institute of Management Indore
Indian Institute of Management Ranchi
Indian Institute of Management Udaipur
Indian Institute of Management Raipur
Indian Institute of Management Shillong
Indian Institute of Management Tiruchirappalli
Indian Institute of Management Rohtak
Indian Institute of Management Kozhikode
Indian Institute of Management Lucknow
Indian Institute of Management Kashipur

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Answered By StudyChaCha Member

Hi I want to know the marketing courses offered by Indian Institute of Management, Ahmedabad?

The Indian Institute of Management Ahmedabad is a public business school located in Ahmedabad, Gujarat, India. It was established in 1961

Marketing Courses-

PGP

The Area offers two compulsory courses in marketing in the first year of the Post-Graduate Program.

In the second year, the Area offers the following elective courses:

1. Advertising and Sales Promotion Management
2. Business to Business Marketing
3. Consumer Behaviour and Technology
4. Customer Based Business Strategies
5. Customer Relationship Management
6. International Business and Foreign Market Entry in BRIC Countries
7. Managing Customer Value Delivery
8. Managing Luxury Business
9. Market Research and Information Systems
10. Marketing Management in the World of High Technologies and Innovation
11. Neuroscience and Consumer Behaviour
12. Pricing
13. Seminar on Brand Management
14. Seminar on Retail Management
15. Sports Marketing
16. Strategic Marketing
17.Strategies for Digital Marketing and e-Business

PGPX

The Area offers compulsory and elective courses to PGPX.

Compulsory Courses

1. Assessing & Creating Customer Value
2. Delivering and Managing Customer Value

Elective Courses

1. International Marketing
2. Marketing Management in the World of High Technologies and Innovation
3. Professional Selling
4. Retail Management
5. Seminar on Customer Business Strategies
6. Strategic Marketing

FPM

The Area offers three courses to the first year FPM participants:

Marketing Theory: Scientific Inquiry, Qualitative Method (tentative), Understanding Marketing Function and Marketing Strategy (tentative).

The Area offers nine courses to the second Year FPM participants: Behavioral Science Applications in Marketing, Seminar on Experimental Methods in Marketing, Qualitative Method (tentative), Seminar on Quantitative Models in Marketing, Mental Accounting, Pricing & Neuro Marketing, Structural Equation Modelling, Reading Seminar in Marketing Management, International Marketing Research and Training, Seminar on BOP.

FDP

Area offers three elective courses to FDP participants: Marketing to the BOP, Neuroscience and Consumer Behaviour and Business to Business Marketing.

Contact details

Indian Institute of Management
Vastrapur, Ahmedabad, Gujarat 380015 ‎
079 6632 3456 ‎ •

Map location

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Answered By StudyChaCha Member