BMM Hinduja College

Will you please provide me the curriculum of the BMM program of KPB Hinduja College of Commerce????

The KPB Hinduja College of Commerce was established in the year 1974; it is affiliated to the University of Mumbai. It is ranked No. 1st among the Commerce colleges in Mumbai and ranked No. 8th all over India in India- today survey. Following are the details of Bachelor of Mass Media:

Eligibility:
The applicant must have passed the Std. XII examination, of the Maharashtra Board of Higher Secondary Education or its equivalent, with minimum 45%.

Bachelor of Mass Media curriculum:
F.Y.B.M.M
Semester - I
Effective Communication Skills - I
Fundamentals of Mass Communication
Introduction to Computers
Landmarks in 20th Century History
Introduction to Sociology
Economics

Semester - II
Effective Communication Skills – II
Political Concepts and System
Principles of Marketing and Management
Introduction to Psychology
Introduction to English Literature
Translation Skills

S.Y.B.M.M
Semester - III
Introduction to Creative Writing
Introduction to Media Studies
Introduction to Cultural Studies
Introduction to Public Relations
Introduction to Understanding Cinema
Introduction to Advanced Computers

Semester - IV
Mass Media Research
Organization Behaviour
Radio and Television
Print Production and Photography
Introduction to Advertising
Introduction to Journalism

T.Y.B.M.M
Semester – V (JOURNALISM)
Reporting
Editing
Feature and Opinion
Journalism and Public Opinion
Indian Regional Journalism
Newspaper and Magazine Making

Semester – V (ADVERTISING)
Advertising in Contemporary Society
Copy Writing
Advertising Design
Consumer Behavior
Media Planning and Buying
Brand Building

Semester – VI (JOURNALISM)
Press Laws and Ethics
Broadcast Journalism
Niche and Business Journalism
Internet and Issues in the Global Media
News Media Management
Contemporary Issues

Semester – VI (ADVERTISING)
Advertising and Marketing Research
Legal Environment and Advertising Ethics
Financial Management for Marketing and Advertising
Agency Management
Principles and Practice of Direct Marketing
Contemporary Issues

Contact details:
KPB Hinduja College of Commerce
Girgaon Chowpatty, Mumbai, Maharashtra ‎