AICAR Business School Bandra

Can you please tell me form where I can get Course Structure of Post Graduate Diploma in Management (PGDM) offered at AICAR Business School???

AICAR Business School was set up eleven years ago by a group of eminent corporate citizens

Courses offered:
PGDM
PGDM - Banking, Insurance & Finance

Course Structure of Post Graduate Diploma in Management (PGDM)

Semester 1
1. Principles of Management
2. Marketing Management
3. Individual & Organizational Behavior
4. Financial & Cost Accounting
5. Business Communication Skills
6. Quantitative Methods – 1
7. Production & Operations Management
8. Business Law
9. Research Methodology
10. Economic Environment of Business
11. Data Analysis & Computers

Semester 2
1. Human resources Management
2. Financial Management
3. Management Information Systems
4. Introduction to Financial Markets & Instruments
5. Marketing Research
6. Quantitative Methods – II
7. Communication Theory
8. Consumer Behavior
9. Managerial Economics
10. Introduction to Tax Laws
11. Project Management
12. ERP
13. Management Accounting

Semester 3
Common subjects
1. Strategic Management
2. Services Management
3. Supply Chain Management

Semester 4
Common subjects
1. Business Ethics & CSR
2. Managing Innovation
3. Entrepreneurship
4. New Culture of Business

Electives in different streams

Communication - Semester 3
1. Advertising: Theory, Process & Practice
2. Brand Management
3. Retail Management
4. Development Communication
5. Print & Broadcast Journalism
6. Creative Strategy
7. Direct Marketing
8. E-Marketing
9. Cultural Anthropology
10. Account Planning

Communication - Semester 4
1. Managing New Media (digital/ internet)
2. Managing the Business of Cinema
3. Event Management
4. Creativity & Aesthetics
5. TV Channel Management
6. Public Relations
7. Media Planning
8. Integrated Marketing Communication

Marketing - Semester 3
1. Advertising Management
2. Brand Management
3. Retail Management
4. Sales Management
5. Marketing Channels
6. Product Management
7. Services Marketing
8. Direct Marketing
9. E-Marketing
10. CRM
11. Financial Services Marketing

Marketing - Semester 4
1. Logistics Management
2. Event Management
3. Rural Marketing
4. Commodity Trading & Derivatives
5. Media Planning
6. Integrated Marketing Communication
7. Strategic Marketing
8. Personal Financial Planning

Finance - Semester 3
1. Banking
2. Treasury and Forex
3. Insurance
4. Corporate finance
5. Securities Analysis and Portfolio Management
6. Project Appraisal & Finance
7. Micro Finance
8. Financial Services Marketing

Finance - Semester 4
1. International Trade finance
2. Strategic Financial Management
3. Corporate taxation
4. Commodity Trading & Derivatives
5. Personal Financial Planning
6. Financial Market Regulation
7. Technology in Banking and Financial services

HR - Semester 3
1. Organisational Theory & Design
2. Manpower Planning & recruitment
3. Performance Management
4. High Performance Leadership
5. HR Information Systems
6. Compensation & Labor Welfare
7. IR & Labor Laws
8. Negotiation & Arbitration
9. Inter Personal relations

HR - Semester 4
1. Change Management
2. Training & People Development
3. Self-awareness & Personal Mastery
4. Neuro Linguistics Programming
5. Team Building & Group Dynamics
6. Strategic HRM
7. HR accounting & Audit
8. Multi-Cultural Organisations

Address:

Regd. Office:
AICAR Business School
A-101, Vintage Pearl,
29th Road, TPS-III, Bandra (West)
Mumbai - 400 050
Tel : 022 - 26552531/ 32
Fax : 022 - 26552529
E-mail: saldanha@aicar.net

Campus:
AICAR Business School
Damat, Neral, Karjat (Taluka),
Raigad (Dist.), Maharashtra - 410 101, India
Tel.: (Alok: 09322737739) (Pravin: 09850038050)
Campus Land line: (02148) 202688)
E-mail: admissions@aicar.net OR pravin.sawant@aicar.net