Andhra University MBA Previous Question Papers

Will you please give me Andhra University MBA II Year Assignment Question Papers?

The Andhra University MBA Previous Question Paper is as follows:

1. Section A consists of EIGHT short answers questions. The candidate has to answer any
FOUR questions. The answer shall not exceed I page each.

2. Section B consists of FOUR questions. Each question consists of either or choices and
the candidate has to answer either (a) or (b) from each question. The answer shall not
exceed 5 pages each.

3. Section C consists of case which is compulsory.
SECTION - A (4 x 3 = 12 Marks)
Write briefly on any FOUR of the following:
a) Goods Vs. Services
b) The Vth 'P' in services
c) ATMs
d) Insurance product
e) Personal selling in tourism services
f) Distribution of medicare
g) Marketing mix for education services
h) Courier service
SECTION - B (4 x 12 = 48 Marks)

2. a) Write a brief note on emerging key services in the Indian perspective.
OR
b) Examine the significance of branding and advertising in marketing financial services.

3. a) How do you design a service strategy for a company like 'Dosa King' ?
OR
b) 'Tour operators act as wholesalers and travel agents like retailers'. - Elucidate.

4. a) Explain how marketing of cardiac care emerged as an important area in Corporate
Hospitals.
OR
b) How is market segmentation done for family planning ?

5. a) Quoting an example, discuss how ad agencies market their services.
OR
b) Outline the logistics involved in the marketing of public utilities.
SECTION - C (1 5 Marks)

6. Case Study: Management Education at The Harvard Business School.
Harvard is one ofthe leading business schools. Yet there is growing concern about
whether the school is moving in the right direction. Harvard's mission has been to educate
'general managers and business leaders,' but recently, over 50 percent of its graduates
took jobs in investment banking and management consulting. Moreover, less than onefourth
of the 1987 MBAs went into manufacturing companies, and of those, most moved
into staff, rather than line. positions.

Investment houses and consulting firms are eager to recruit at Harvard, offering attractive
starting salaries, While some critics accuse the students of being greedy, many professors
supplement their salaries by teaching in corporations, consulting, appearing as expert
witnesses, or serving on corporate boards, While consulting can enhance teaching, therc
is a maximum time officially allowed for outside activities.
The approach to teaching has also changed. The case approach, for which Harvard is
famous. used to stress the role of the general manager. While cases are still used, more
analytical tools have become increasingly important. for example, the course Business
Policy has changed to Competitive Strategy under the leadership of Professor Michael
Porter, who, with a background in economics, uses concepts and theories in making
competitive analyses.

Harvard, once known for developing business leaders, now increasingly educates
specialists1. Most of the students have shown little interest in joining manufacturing
firms. Yet manufacturing may be critical for making the United States competitive.

Question:
1) Do you think Harvard is moving in the right direction ?

2) How does Harvard's approach compare with the one used in your school?

Andhra University MBA Syllabus:

Ist Semester:-

Management Concepts & Organisational Behaviour
Business Communication
Marketing Management
Mathematical Statistics for Management Decision
Accounting for Managers
Computer Application in Management

IInd Semester:-

Human Resource Management
Financial Management
Production Management
Business Research Methodology
Management Information System
Operation Research
Managerial Economics

IIIrd Semester:-

International Business Management
Business Environment

Marketing

Advertising Mgmt
Consumer Behavior
Brand Management

Human Resource

Industrial & Management Relations
Training & Development
Labours Legislation

Finance

Project Appraisal Planning & Control
Management of Financial Institutions
Income Tax


IV Semester:-

Business Law
Entrepreneurship Development

Marketing

Marketing of Services
International Marketing
Sales and Distribution Mgt

Human Resource

Compensation Management
Manpower Planning
Performance Management

Finance

Security Analysis & Investment Management
International Financial Management

Here I am sharing II Year Assignment Question Papers 2012-2013

The question paper is as follows:

Assignment No. 1 4 x 5 = 20

Answer all Questions

1. Discuss the challenges and changing role of HRM in the Globalised environment.

2. Explain the process of Human Resource Planning. Discuss the role of Job Analysis in HRP.

3. How do you identify training needs in an organisation ? How do you evaluate its effectiveness ?

4. Describe the different schemes of Workers’ Participation in Management in ndia. Is Workers participation a success for failure ? Discuss.

Assignment No. 2 4 x 5 = 20
Answer all Questions:
1. Examine the principles of wage determination and explain about the provisions of Minimum Wages Act.

2. What is the mechanism envisaged for prevention and settlement of Industrial Disputes ?

3. Define the concept of ‘Performance Appraisal’ . Also explain in detail the techniques of Performance Appraisal.

4. What is Collective Bargaining ? Discuss how far it has been successful in establishing industrial peace in Indian Industries.

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Andhra University

Karachettu Rd, Visakhapatnam, AP 530003 ‎

0891 275 4586 ‎

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Can i get hr previous year question papers