MBA Marketing Models

Will you please provide me the MJP Rohilkhand University MBA marketing syllabus?

You are looking for the MJP Rohilkhand University MBA syllabus i am giving here:

MBA:

MBA (Mktg.) –
I Semester
Management Concepts

UNIT-I
Management : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri
Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business
Organisation - Types of ownership .

UNIT-II
Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .
Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual
Organisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority
, Centralisation and Decentralisation of Authority. Coordination . Staffing .

UNIT-III
Directing : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, making
Communication effective .
Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .

UNIT-IV
Business Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry .
Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a business
Strategy .
Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies,
tools.
E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impact
of EC, Scope .

UNIT-V
Functional area of Management - Concept, objectives, scope and principle of Marketing Management, Production
Management, HRM , Finance, Material management

For detailed syllabus here is attachment:

Contact:
M.J.P. Rohilkhand University

Bareilly, Uttar Pradesh ‎
0581 252 7263

Map:
https://maps.google.co.in/maps?q=MJP...m&z=15&iwloc=A

Attached Files Available for Download

MJPRU MBA Syllabus.pdf (346.0 KB, 18 views)