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October 10th, 2019 12:34 PM
Re: Aurangabad University MBA Syllabus

The syllabus of MBA (Media Management) Program offered by the Department of Management Science, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad is as follows:

Subject Title: Media Management & Media Planning
Subject Ref. No.: MANB- 521MD

Course Objective: The Subject intends to introduce the nuances of management specific to field of Media

Unit I : Principles of media management and their significance media as an industry and profession - Ownership patterns of mass-media in India sole proprietorship, partnership, private limited companies, public limited companies, trusts, co-operatives, religious institutions (societies) and franchisees (chains) - Hierarchy, functions and organizational structure of different departments - DAVP, INS, ABC and etc.
Changing roles of editiorial staff and other media persons An overview of newspaper organisations Forms of ownership Basic Principles of Management - Functions and responsibilities of Management Accounts Human Resource - Organisational structure Registrar of Newspapers for India; Newspaper income and expenditure: Advertising Types of Advertising Advertising agencies - Circulation Audit Bureau of Circulation other incomes.

Unit II : Expenditure: newsprint, newsprint policy, machinery and human resources, other expenses, infrastructure and government. Editorial policy National Readership Survey (NRS), Indian Reader Survey (IRS) - Space buying and selling, reach, cost per thousand (CPT) copies.

Unit III : Newspaper as a product Advertorials Sponsorships Freebies Analysis advertising and circulation data. etc. Radio and FM ownership patterns Television ownership patterns management functions accounts cost centres income and expenses licensing authorities.

Unit IV : Media Industry overview, consumption across media platforms, what is media planning, basic concepts & definitions, general procedure in media planning, problems in media planning, SWOT of various media platforms.
Basic Measurements and Calculations
How different medias are measured, general uses of vehicle audience measurements, various concepts of audience measurements, measurements of message weight, measures of cost efficiency; What is reach in the different platforms specifically broadcast media, what is reach in print media, frequency in broadcast and print media, weighting reach / frequency, and continuity, geographical weighting, continuity, flighting& pulsing
What a media planner needs to know, the marketing strategy plan, competitive media expenditure analysis, sources of marketing data. Using index numbers to analyse markets, selecting advertising TG, using psychographic analysis, where to advertise, when to advertise

Unit V : Review of consumer media, inter-media comparison for non-measured media, the media mix evaluating and selecting media vehicles, determine media values, target reach and cost efficiency, strategic impressions, other media values, the qualitative values of media, ad positions within media
Putting a Media Plan Together: The Mechanics & An Annotated Media Plan Organizing the plan of action, determining media objectives, determining media strategies, considerations in strategy planning, assembling elements of a plan. Brand a media plan, marketing and copy background, marketing objective / rationale, media strategy / rationale, description of media plan, recommended plan, gross impression analysis, media rationale, comparison of plan with strategy, spot television: market selection methodology, spot television: buying strategy. Response Functions.
Frequency effects as the ultimate response function, reach as a response function, other kinds of response functions, considerations in planning and buying, media costs discussed view, media buying problems Understanding the competitive space, building an investment culture, setting organizational objectives, building an ideal model for investment, investors dilemma, ideal mix, brand objective, sales objective. Setting the Budget, allocating the advertising budget, BDI, CDI and GPI analysis, Building able CRM with Media Avenue Testing, Experimenting and Media Planning Tests and experiments, what a media planner should know about test marketing, media testing, media translations

Reference Books:
1. Vanita Kohli ,'The Indian Media Business',
2. Gulab Kothari, 'New spaper Management in India', Intercultural Open University, The Netherlands.
3. Peter K Pringle / Mich ael F Starr / William E McCavitt,'Electronic Media Management', Focal Press, Boston.
4. George Sylvie, Jan W icks, LeBlanc, C. Ann Hollifield, Stephen Lacy, Ardyth Sohn, & Broadrick, 'Media Management: A Casebook Approach', Routledge Communication Series,2007.
5. Joan Van Tassel, Lisa Poe-Howfield,'Managing Electronic Media:Making, Marketing, and Moving Digital Content', Focal Press,2010.
6. Jack Z. Sissors and R oger Baron (2002). Advertising Media Planning, 6th edition. New York: McGraw-Hill. (5th edition)
7. Media Planning & Buyi ng by Arpita Menon
October 10th, 2019 12:32 PM
Re: Aurangabad University MBA Syllabus

Can you provide me the syllabus of MBA (Media Management) Program offered by the Department of Management Science, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad?
March 19th, 2013 05:33 PM
Sumit Bhardwaj
Re: Aurangabad University MBA Syllabus

As you are looking for MBA Syllabus of Aurangabad University so here I am giving you same

MBA Syllabus:

First Semester:

Management Practices, & Organizational Behavior
Statistical Methods
Managerial Economics
Environment Management
Research Methodology
Accounting for Managers
Managerial Skill Development

Second Semester:

Corporate Governance & Ethics
Optimization Techniques
Human Potential Management
4 3 20 80 100 4
Financial Management
Marketing Management
Production & Operations Management
Business Legislation
International Business Environment

Third Semester Group A - Finance:

Business Policies and Strategic Analysis
Decision Support System & Management Information System
Project Planning, Analysis and Mgt.
Working Capital Management
Corporate Taxation
Investment Management
Financial Decision Analysis
Management of Financial Institutions
Inplant Training

Third Semester Group B - Marketing:

Business Policies and Strategic Analysis
Decision Support System & Management
Information System
Consumer Behaviour
Advertising Management
Industrial Marketing
Brand Mgt.
Sales & Distribution Management
Marketing of Services
Inplant Training

Third Semester- Group C - Human Resource Management:

Business Policies and Strategic Analysis
Decision Support System & Management Information System
Management of Industrial Relations
Human Resource planning and Development
Training & Development
Performance Management Systems
HRD – Strategies & Systems
Cross Culture & Global HRM
Inplant Training

Third Semester Group D
- Production & Operation:

Business Policies and Strategic Analysis
Decision Support System & Management
Information System
Production Planning and Control
Purchasing & Materials Management
Service Operations Management
Applied Operations Research
Logistics Management
World Class Manufacturer
Inplant Training

Third Semester - Group E Information& Technology

Business Policies and Strategic Analysis
Decision Support System & Management
Information System
Strategic Management & IT
System Analysis & Design
Database Management System
Internet Programming for Ecommerce
Application Development using Oracle
Inplant Training

Fourth Semester:
Entrepreneurship & Project Management
Quality Management
Indian Economy
Project Study
March 18th, 2013 04:32 PM
satpal puzzle
Aurangabad University MBA Syllabus

Here I am looking for MBA Syllabus of Aurangabad University, can you please tell me from where I can get it??

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