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Old June 3rd, 2013, 01:03 PM
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Default Managerial economics syllabus for MBA

Please provide me the managerial economics syllabus for MBA Madras University.

I am giving MANAGERIAL ECONOMICS syllabus for MBA Madras University:

UNIT I
The Scope and Methods of Managerial Economics, Risk, Uncertainty and Probability Analysis.
Optimization techniques: Total, Average and Marginal Relationships, Optimization Analysis. Multivariate Optimization – Partial Derivatives; Contraint Optimization – by substitution, by Lagrangion Multiplier Method.
Approach to Managerial Decision Making and the theory of firm.

UNIT II
Demand Analysis, Basic Concepts, and tools of analysis for demand forecasting. Use of business indicators; Demand forecasting for consumer, Consumer Durable and Capital Goods.
Concepts in resource allocation, cost analysis; break even analysis, short run and long run cost functions; production functions; cost-price output relations – Capital Investment Analysis.
Economics of size and capacity utilization; Input-Output Analysis.

UNIT III
Market Structure, Pricing and output; General Equilibrium.
Pricing – Objectives – Pricing Methods and Approaches Product Line Pricing – Differential Pricing.
Advertising – Contribution of Economic Theory, Methods of Determining Total Advertising Budget, Cyclical Fluctuations of Advertising, Measuring the Economic Effects of Advertising

UNIT IV
Capital Budgeting – Capital Management and Financial Policy – Monopoly Policy – Restrive Agreements – Price Discrimination – Measurement of Economic Concentration – Policy against Monopoly and Restrictive Trade Practices.

UNIT V

National Income and Product; Saving, Consumption, Investment, the theory of income determination.

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Please provide me the managerial economics syllabus for MBA Madras University.

Last edited by Aakashd; February 3rd, 2020 at 05:46 PM.
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