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  #1  
Old March 19th, 2013, 01:49 PM
Aakashd
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Join Date: Jun 2013
Default MBA Notes on Retail Management

Can you please provide me Anna University Distance Mode notes of 3rd Sem of MBA on retail management??

The Bharathiar University was established by the Government of Tamilnadu in February, 1982 under the provision of the Bharathiar University Act, 1981 (Act 1 of 1982).

Retail management is the sale by seller in small quantities to customer not for resale.

Bharathiar University, Coimbatore, School Of Distance Education (SDE):

M.B.A - Retail Management:

First Year:

Principles of Management and Organisational Behaviour
Managerial Economics
Accounting and Finance for Managers
Marketing Management
Human Resource Management
Quantitative Techniques for Management
Research Methods for Management
Corporate Communication
Operations Management

Second Year:


Buyer Behavior
Retail operations management
International Retailing
Retail planning
Logistics and sales promotion
Retail sales techniques and Promotion
Direct & Network Marketing
Business Environment and Ethics
Strategic Management

For detail information M.B.A - Retail Management you can check the PDF attachment:

Contact Detail:
Bharathiar University
Maruthamalai Road, Coimbatore, Tamil Nadu 641046 ‎

Map:


The MBA (Master in Business Administration) in Retail Marketing Program Syllabus offered by Directorate of Distance Education Sikkim Manipal University is as follows:


Course Contents


Unit 1


Introduction to Retailing: Introduction, Meaning of Retailing, Economic Significance of Retailing, Retailing Management Decision Process, Product Retailing vs. Service Retailing, Types of Retailers, Retailing Environment, Indian vs. Global Scenario



Unit 2

Retail Marketing Environment- Introduction, Understanding the Environment, Elements in a Retail Marketing Environment, Environmental Issues



Unit 3

The Retail Marketing Segmentation: Introduction, Importance of Market, Segmentation in Retail, Targeted Marketing Efforts, Criteria for Effective Segmentation, Dimensions of Segmentation, Positioning Decisions , Limitations of Market Segmentation



Unit 4

Store Location and Layout: Introduction, Types of Retail Stores Location, Factors Affecting Retail Location Decisions, Country/Region Analysis, Trade Area Analysis, Site Evaluation, Site Selection, Location Based Retail Strategies



Unit 5

Retail Marketing Strategies: Introduction, Target Market and Retail Format, Strategy at different levels of Business, Building a Sustainable Competitive Advantage, the Strategic Retail Planning Process, Retail Models, Retail EST model



Unit 6

Store Location and Layout: Introduction, Target Market and Retail Format, Gauging Growth Opportunities, Building a Sustainable Competitive Advantage, the Strategic Retail Planning Process, Differentiation Strategies, Positioning Decisions



Unit 7

Retail Merchandising: Introduction, Understanding Merchandising Management, Activities of a Merchandiser, Retail Merchandising Management Process



Unit 8

Private Branding in Retail-Introduction, Difference between a Store/Private, Brand and a National Brand, Growth Drivers of Private Label, Global Scenario of Private Labels, Indian Market Scenario, Advantages of Private Label, Disadvantages of Private Label



Unit 9

Integrated Marketing Communication in Retail- Introduction, Understanding Integrated Marketing Communication, Elements of Communication Process, Communication Plan - Integrated marketing process, Tools of IMC, Upcoming tools of IMC, Factors influencing the Increased use of sales promotion



Unit 10

Retail Pricing- Introduction, Establishing Pricing Policies, Factors Influencing Pricing, Pricing Strategies, Psychological pricing, Mark-up and Mark-down Pricing



Unit 11


Customer Relationship Management in Retailing-Introduction, Benefits of Relationship Marketing, Management of Relationship, Principles of CRM, Customer Relationship Management Strategies, Components of CRM, Customer Service in Retailing, CRM and Loyalty Program



Unit 12

International Retailing- Introduction, Stages in Retail Global Evolution, Reasons for Going Global, Benefits of Going Global, Other Opportunities and Benefits of Going Global, Market Entry Methods



Unit 13

E-Tailing- Introduction, E-tailing, Role of Technology in Satisfying Market Demand, Technology in Retail Marketing Decisions, Structure and Developments in E-tailing, Factors Influences the Growth of E-Tailing, Advantages & Disadvantages of E-Tailing, Future of Electronic Retailing



Unit 14

Rural Retailing- Introduction, an Overview of the Indian Rural Market, Role of Rural retailing in India, Challenges in Indian Rural Market, Periodic Markets (Shanties/Haats/Jathras), Rural retail Players in India, Rural Retail Strategies, Future of Rural retailing
Attached Files Available for Download
File Type: pdf M.B.A - Retail Management.pdf (431.4 KB, 445 views)

Last edited by Udai Kant; Today at 12:22 PM.
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  #2  
Old March 20th, 2013, 12:22 PM
Sumit Bhardwaj
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Join Date: Nov 2011
Default Re: MBA Notes on Retail Management

Here I am providing you Anna University Distance Mode notes of 3rd Sem of MBA on retail management


Anna University Distance Mode Notes of 3rd Sem of MBA on Retail management

UNIT I
Retailing Concepts

1.1 Introduction
Thanks to development in the retail industry, it is now hard or even unimaginable to think of the time when human beings have to produce all their requirements by themselves.
Retailing is not a new concept in India. It existed in ancient times when farmers produced food in excess of their requirement. The existence of Kirana format and other shops can be traced to the Manusmriti and Kautilya’s Arthshastra. However consequent to the liberalization in the government policies regarding retailing the Indian retailing scenario is gaining increased attention from around the globe leading to a galloping transition. In view of the huge unexposed consumers waiting to be served with the new retailing experience in terms of non traditional retailing, the retail scenario in India is sure to tread new horizons. The contribution of retail industry to the country’s development in terms of increased
gross domestic product, employment opportunities, change in the standard of living and lifestyle of consumers etc has drawn more attention to the study of retailing. Retail Industry is facing a boom in one hand on account of the promising huge market size, on the other numerous challenges are posed. Global players are also showing increased interest in the Indian retailing industry vying to capture their share in the ever increasing market.
Competition has set in leading to the survival of the fittest. The shoppers today are hard pressed for time and are attracted towards self service automated services and e-tailing.
The customers’ expectations are reaching new heights which should be served at a profit. This scenario, underlines the need for the study on retail management. Against the background this unit explores the basic concepts of retailing and provides a framework.

1.2 Learning Objectives
After reading this unit you will be able to:
• Understand the meaning, importance and characteristics features of retailing
• Differentiate between the features of traditional and non traditional retailing
• Describe the retail management process
• Explain the application of information technology in retail management
• Highlight the features and benefits of e-tailing

Rest of the notes is attached in below file which is free of cost for you.
Attached Files Available for Download
File Type: pdf Anna University Distance Mode 3rd Sem MBA Retail Management.pdf (971.3 KB, 1424 views)
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  #3  
Old August 10th, 2019, 04:27 PM
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Default Re: MBA Notes on Retail Management

Can you provide me the MBA (Master in Business Administration) in Retail Marketing Program Syllabus offered by Directorate of Distance Education Sikkim Manipal University?
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